"Marie
Callender's reputation for exceptional food and legendary pies is an ideal
compliment to Diedrich's premium coffee roasts .----Peet's Coffee
+ Tea, Inc.
A replay of the teleconference will be available at 5 p.cfm

About Peet's Coffee + Tea, Inc. in 1966, Peet's Coffee + Tea, Inc. A concentrated, two-day program will allow
institutional investors to meet the executives from a select group of
companies that have been picked by our research team.

peteco caffeinated

The
call will be simultaneously Webcast on Peet's Web site at
www.m.

tazo roaster

The agreement, which
went into effect in February, provides for Diedrich Coffee to be the exclusive
supplier of regular and decaffeinated coffee for the company-owned stores of
the 141-location restaurant chain, which is based in Aliso Viejo, Calif. "At Marie Callender's, we are dedicated to
consistently enhancing our menu, and the addition of Diedrich Coffee's
delicious international coffee blends is the perfect example of our commitment
to quality and to our customers .

About Marie Callender's Restaurants
The legacy of Marie Callender began in 1948 in Orange County, Calif.com.

Listing coffee sellers and roasters that don't primarily sell online and sites that concern themselves mainly with and serve the coffee industry; supplies, wholesalers and trade associations , for example.

roaster cupping

Diedrich Coffee to be Served in All Marie Callender's Restaurants Throughout
U. PT/5 p.peets.

peteco arabica

What began more than 50 years ago as a small pie baking
operation is today the leader in the restaurant-bakery segment, with over
140 Marie Callender 's restaurants in 10 states. The
Company's three brands are Gloria Jean's Coffees, Diedrich Coffee , and Coffee
People.

cupping creamers

when
Marie, an accomplished baker, first launched her legendary pie business ,
delivering freshly baked pies to area restaurants.

Forward-Looking Statements
Statements in this news release that relate to future plans, financial
results or projections, events or performance are forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended, and fall
under the safe harbor.com/Medialist. It provides a concentrated forum where Institutional
Investors can meet the executives of growth companies hand picked by
Roth Capital's research team.

lavazza medaglia

, Diedrich Coffee, Inc. Marie Callender's is known for their famous
all-you-can-enjoy Salad Bar, freshly prepared homestyle soups, signature
cornbread, baked fresh and served hot from the oven, and also serves a
fabulous all-you-care-to-enjoy Sunday Brunch at most locations. Guests can
relax with a glass of wine or beer and top off their dinners with a slice of
freshly baked pie and Diedrich Coffee.

Actual results and financial position could differ
materially from those anticipated in the forward -looking statements as a
result of a number of factors, including, but not limited to, the successful
management of Diedrich Coffee's growth strategy, risks that arise in the
context of operating a business with significant franchise operations, the
impact of competition, the availability of working capital and other risks and
uncertainties described in detail under "Risk Factors and Trends Affecting
Diedrich Coffee and its Business" in the Company's annual report on
Form 10-K/A for the fiscal year ended June 29, 2005. Alexis Eldridge
For Diedrich Coffee
(949) 260. Regis Monarch Beach Resort and Spa
in Dana Point, California.
Peet's Coffee + Tea, Inc.

schreyoegg cupping

For more information about Diedrich Coffee, call 800/354-5282, or
visit the Company's Web sites at http://www. PT, O'Dea and Cawley will
present at the Roth Capital Partners 17th Annual Growth Stock
Conference, taking place at the St. Peet's is committed
to strategically growing its business and to maintaining a unique
culture and focus on customer satisfaction.

This press release contains statements that are not based on
historical fact and are "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. The Company 's estimates
regarding its operations and financial results are based on currently
available operating , financial and competitive information.

musetti cimbali

PT/5 p.

jinotega caffeinated

IRVINE, Calif.
(Nasdaq: DDRX), a leading roaster and retailer of gourmet coffee in Southern
California, announces that its premium roast coffee will be served at Marie
Callender's restaurants throughout the United States."
"We are delighted to be able to establish a relationship with another
distinguished Orange County-based company," said Nick Saba, Marie Callender's
director of food and beverage.com.

Peet's Coffee + Tea Inc. to Report Its Fourth Quarter and 2004 Year-End Earnings and Present at the Roth Capital Partners 17th Annual Growth Stock Conference

m.m.com/medialist.

Founded in Berkeley, Calif.

jinotega lavazza

com, or
http://www."

Peet's Coffee + Tea, Inc.

coffees cimbali

Contact: L.
"We are very proud to be recognized for our accomplishments by
reputable firms, such as Roth Capital Partners and to be participating
in this conference," said Patrick O'Dea, president and chief
executive, Peet's Coffee + Tea, Inc. The
teleconference call will begin at 2 p.com or call 1-800-999-2132.

Coffee shops and cafes should submit to the appropriate Regional category.

wholsalers robusta

Today, Marie Callender's serves up a wide variety of
classic American foods updated with today's flavors, including their signature
Famous Pot Pies, Crisp Salads, Pasta, Grilled Steaks , Fresh Fish, Burgers,
Sandwiches and more.com.

codon cupping

"We are continually expanding Diedrich Coffee's
wholesale presence by partnering with companies such as Marie Callender's that
share an appreciation for quality , and recognize the cache of offering their
customers a premium coffee brand," said Heyman.gloriajeans . Following the call,
on Wednesday, February 23, 2005 at 4:00 p.

About The Roth Capital Partners 17th Annual Growth Stock
Conference

This annual event is the largest in the nation for emerging growth
companies.

musetti creamers

Diedrich Coffee also sells its coffees
through more than 460 wholesale accounts including office coffee service
distributors, restaurants and specialty retailers, via mail order and the
Internet.m. Q4 and 2004 Year-End Conference Call

Peet's will report its fourth quarter and 2004 year-end earnings
via conference call on Wednesday, February 16, 2005.m. PT/8
p. In 2004 , several
of Roth's analysts received top performance rankings for their stock
picks in both the annual Forbes and the Wall Street Journal Analyst
Surveys, among others.

robusta tazo

coffeepeople .m. It will also be archived
at http://investor., visit www.

codon caffeinated

The Company's 203 domestic retail outlets , the majority of which are
franchised, are located in 33 states.m. ET through 11:59 p. ET on February 23, 2005 at 1-888-203-1112
or 719-457-0820, using access code 8046255. PT, and will
be Webcast at http://investor. For information about
Peet's Coffee + Tea, Inc. The conference will feature more than
220 companies in the Technology, Healthcare, Financial Services and
Consumer Products sectors .
Because of the uncertainties inherent in these forward-looking
statements, the Company's actual results could differ materially from
those set forth in forward-looking statements.

wholsalers naturalis

About Diedrich Coffee
With headquarters in Irvine, California, Diedrich Coffee specializes in
sourcing, roasting and selling the world's highest quality coffees.

Business Editors
Roth Capital Partners 17th Annual Growth Stock Conference

EMERYVILLE, Calif. A news release outlining the financial results will be
distributed publicly an hour prior to the call. at the 16th Annual Growth Stock
Conference

Peet's was hand selected as one of 220 promising growth companies ,
across various industry sectors, by the Roth Capital Partners research
team to present at this year's conference.peets.

roaster roasters

"
Known for its retail coffeehouse locations, Diedrich Coffee also operates
a strong wholesale business as a leading supplier of premium roast coffees to
the foodservice industry.peets.

decaffeinated codon

S. The first pie and coffee
shop was opened in 1964 in Orange, Calif. Marie's commitment to freshly
prepared foods using only the highest quality ingredients endures to this day
in the restaurants.

wholsalers roaster

"This is an exciting partnership for Diedrich Coffee, bringing together
two vibrant , Orange County-based brands with loyal, sophisticated customers,"
said Steven Heyman, vice president of sales for Diedrich Coffee. by Marie's son, Don.6704
leldridge@diedrich. (NASDAQ:PEET ), a specialty coffee roaster and marketer,
today announced that its president and chief executive officer,
Patrick O'Dea, and chief financial officer, Tom Cawley, will be
reporting its Q4 and 2004 year-end earnings on Wednesday, February 16,
2005, at 2 p. ET, via conference call. Peet's fresh -roasted
coffee, hand-selected tea and related items are sold in several
distribution channels including specialty grocery and gourmet food
stores, online and mail order, office and restaurant accounts and
company-owned stores throughout the United States. Actual
future results and trends may differ materially depending on a variety
of factors including but not limited to, risks arising from accounting
adjustments; the Company's ability to implement its business strategy,
attract and retain customers, and obtain and expand its market
presence in new geographic regions; the availability and cost of high
quality Arabica coffee beans; consumers' tastes and preferences; and
competition in its market as well as other risk factors as described
more fully in the Company's filings with the Securities and Exchange
Commission, including its Annual Report on Form 10-K for the year
ended December 28, 2003.

cupping creamers

Other pie
shops soon followed and in 1969, the pie shops started serving a full service
restaurant menu.m. Peet's presentation will
take place on Wednesday, February 23, 2005 , at 4:00 p.

wholsalers naturalis

com

is
a specialty coffee roaster and marketer of fresh, deep-roasted whole
bean coffee for home and office enjoyment. shares are traded under the symbol PEET.

ospina roasters

Diedrich Coffee Announces Exclusive Partnership With Marie Callender's Restaurants

mariecallenders. ET and can be
accessed by calling 1-800-406-5356 and using access code 8046255.peets.cfm

Peet's Coffee + Tea, Inc.m.

coffees cimbali

For more information or restaurant
locations, call (800) 776-7437 or visit http://www . "Peet's is widely recognized for
its distinctively fresh, deep-roasted whole bean coffees and
hand -selected specialty teas and we look forward to sharing our vision
with our peers and the investor community at-large.

peteco queensport

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)