Business Editors

CHICAGO----

IRI's Extensive Adult Beverage Expertise and Proven
Ability to Provide Quality Marketplace Insights Key to Selection

Information Resources, Inc.
"Mike's previously sourced marketplace information from another
provider, but selected IRI based on its seasoned client service teams,
recognition amongst retailers for providing the industry's most
accurate information and its vertical approach to serving the beverage
alcohol industry," said Anthony von Mandl, Founder, Mike's Hard
Lemonade. This year,
Mike's Hard Lemonade is proud to introduce the newest member of its
family, new Mike's Hard Berry - the natural born chiller !
Today, Mike's Hard Lemonade, Mike's Hard Iced Tea, Mike's Hard
Cranberry Lemonade, Mike's Hard Lime, Mike's Light, and Mike's Hard
Berry continue to ensure that the Mike's brand remains the #2 selling
FMB family in the country. IRI's solutions make the consumer-driven,
real-time enterprise possible. TORONTO, April 7 - Cott Corporation (NYSE:COT;
TSX:BCB) today announced the appointment of its President and CEO, John K.C.

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soft nutrition

Mike's Hard Lemonade Taps IRI's Beer Wine and Spirits Practice To Drive Continued Success in Malternatives Sector

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"No other provider could deliver this unique combination of
capabilities - all of which are critical to our continued growth and
expansion initiatives.
ABA Chairman of the Board Ralph D.

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Cott President and CEO John Sheppard joins American Beverage Association's Board of Directors

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About Cott Corporation
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Cott Corporation is the world's largest retailer brand soft drink
supplier, with the leading take home carbonated soft drink market shares in
this segment in its core markets of the United States, Canada and the United
Kingdom.

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supermarkets
tracked by IRI.
"Mike's is a true leader in the flavored alcohol beverage space,
delivering innovative products that meet consumers ' needs, while
providing retailers and wholesalers with new opportunities to expand
sales and category growth," said Bump Williams, Executive Vice
President and General Manager, Global Consulting, Beverage Alcohol
Practice, IRI.

across trade

, the leading global provider of
enterprise market solutions for the CPG , Retail and Beverage Alcohol
industries today announced that Mike's Hard Lemonade is the newest
beverage alcohol manufacturer to select IRI and its InfoBeerUSA(TM)
service as its preferred provider of marketplace information, business
insights, and access solutions. "It is an
exciting time for the beverage industry and I am honored to be appointed to
its governing board.

beverages associations

"The association has become more important than ever before, representing
our industry on a multitude of critical issues," said Sheppard. Crowley said that Sheppard will bring
the perspective of retailer brand carbonated soft drink manufacturing to the
board.

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About Information Resources, Inc.

Information Resources , Inc.

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He added, "As the president and CEO of the largest retailer brand soft
drink manufacturer in the world, John brings with him extensive knowledge of
the beverage industry and the myriad issues confronting us.

representing across

"The unparalleled insights offered by IRI's
comprehensive, integrated view of the beverage alcohol industry can
help strengthen Mike's already successful efforts and we look forward
to helping take their business to the next level. We are extremely
pleased to have him join our Board and look forward to the many contributions
he will make.

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wholesale associations

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About Mike's Hard Lemonade

The introduction of the Mike's Hard Lemonade brand redefined the
flavored malt beverage category, selling over 10 million cases without
any advertising support.
Sheppard , to the Board of Directors of the Washington, D.

wholesalers associations

IRI is the first company to leverage the power
of real-time market information, advanced analytic insights, and
enterprise performance management technology to improve the
profitability and operational effectiveness of the world's leading
CPG, Retail , and Healthcare companies.

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Mike's Hard Lemonade is one of the nation's leading
malternative/flavored alcohol beverage manufacturers with such
flagship brands as Mike's Hard Lemonade and Mike's Hard Cranberry
Lemonade.

wholesale promotes

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Working with IRI, Mike's will leverage IRI's industry-leading
InfoBeerUSA Web-based beer category insights service across the
grocery, drug, mass, liquor and convenience channels to support its
continued expansion and new product development efforts.

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wine retailers

Its membership of beverage producers, distributors, franchise
companies and support industries provide a wide variety of beverage choices,
including bottled water, juice, juice drinks, sports drinks, regular soft
drinks, zero - to mid-calorie soft drinks, teas, and dairy-based beverages.

food beverage

In 2004, Mike's latest new product introductions - Mike's
Light and Mike's Hard Lime - were the number two and three top new
Malt Beverage brands in 2004 based on sales in U. The Company uniquely provides a
total view of the market, enabling maximum business performance
throughout the enterprise.com

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beverages liquor

Through grassroots local promotion and
consumer word-of-mouth Mike's quickly became a national phenomenon and
led to innovative new products: Mike's Hard Iced Tea, Mike's Hard
Cranberry Lemonade, Mike's Hard Lime and Mike's Light . (IRI) is the leading global provider
of enterprise market information solutions for the CPG, Retail and
Healthcare industries.-based American
Beverage Association (ABA).

wholesalers call

Utilizing
IRI's superior census-based, retailer-defined InfoScan(R) market
tracking information, Mike's will also gain access to the industry's
most accurate, granular store-level information to more effectively
manage retail execution at the neighborhood and store levels, which is
essential for today's beverage alcohol manufacturers . More information is available at
www."
The American Beverage Association is the trade association representing
the broad spectrum of companies that manufacture and distribute non-alcoholic
beverages .