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com.

"To have a little fun with the launch, we took a poll of America's ice
cream lovers.

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packagedfacts.

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Several factors are making gourmet products more
available, appealing and affordable, including greater involvement in gourmet
on the part of mainstream food marketers, expanding retail distribution of
gourmet products and a growing synergy between the natural and gourmet foods
industries.com

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apa bonbon

com , publishes research
reports on a wide range of consumer industries, including consumer goods and
retailing, foods and beverages, and demographics.PackagedFacts.COM OR CALL 1-800-726-6455

I'M DANIELLE ADDAIR.com/broadcast/21024/consumer.

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Nearly 20% of Americans Can Be Considered 'Gourmet ' Consumers New Report Finds

com. We found that women are two and a half times more likely than
men to console themselves with ice cream.

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S.html.

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3% of adults try to eat gourmet food whenever they can.S.com/pub/1087756. It
is also available at MarketResearch.

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com, or contact Irina Frukhtbeyn at 301-468-3650 x203, or
ifrukhtbeyn@marketresearch.

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Market for Gourmet Foods and
Beverages, a new report from market research publisher Packaged Facts, a
division of MarketResearch.

About Packaged Facts
Packaged Facts, a division of MarketResearch.99 TO $5.49 AND FEATURE THE PILLSBURY DOUGHBOY
ON THE LABEL. 3 or
email radio@multivu.

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2
billion industry, according to The U.
Priced at $5,000, this two-volume report can be purchased directly from
Packaged Facts by clicking http://www.

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Convenience, too, continues to be a major force influencing everyday
purchases of food and beverages, and gourmet/premium products are no exception
to this rule.

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NEW YORK,

DO YOU LOVE THE PILLSBURY DOUGHBOY? NOW, FOR THE FIRST TIME IN
PILLSBURY'S 135-YEAR HISTORY THE BRAND IS CHURNING OUT ICE CREAM.

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FOR MORE INFORMATION, VISIT KEMPS.

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Packaged Facts projects that the market for
gourmet foods and beverages will top $62 billion by 2009.
The U. JOINING UP
WITH MINNESOTA-BASED DAIRY COMPANY KEMPS, SEVEN FLAVORS ARE NOW AVAILABLE IN
THE PILLSBURY ICE CREAM LINE INCLUDING CHOCOLATE CHIP COOKIE DOUGH AND TURTLE
FUDGE BROWNIE ICE CREAM.

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And that's
getting easier to do.
"More gourmet products are using natural and organic ingredients (and
appealing to consumers' social consciences by offering products that are good
for the environment and for the workers who produce them), and more natural
foods retailers are carrying upscale, gourmet food and beverage items that
meet their quality standards," said Don Montuori, publisher of Packaged Facts.

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We also found that people some
pretty interesting things mixed with their ice cream, including garlic,
anchovies, and salad dressing-none of which will you find in Pillsbury Ice
Cream!"

PILLSBURY ICE CREAM CLASSICS ARE NOW AVAILABLE IN SUPERMARKETS ACROSS THE
UNITED STATES AND RETAIL FOR $4.

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Market for Gourmet Food and Beverages covers eight product areas:
Beverages , Baked Goods, Pasta and Grains, Fresh Produce, Ready-to-Eat Meals,
Condiments and Sauces, Cheese , Candy, and Ice Cream and Frozen Desserts.

TOM PIPER, SENIOR BRAND MANAGER FOR PILLSBURY ICE CREAM.prnewswire.

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NEW YORK, Nearly one-fifth of American adults can
be considered gourmet consumers, and these "foodies" are fueling a $41.
Based on data from Simmons Market Research Bureau, the report estimates
that 18. The
report charts historical sales and projections; analyzes marketing and new
product trends; and offers an in-depth profile of the gourmet consumer. For more information visit
http://www.

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com.

SOUND BITE: TOM PIPER, SENIOR BRAND MANAGER FOR PILLSBURY ICE CREAM

ADDITIONAL RESOURCES: Audio version and more available at
http://www.shtml

AUDIO PROVIDED BY: Pillsbury and Kemps

For story information, please call MultiVu , 1-800-653-5313, ext.

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It is no coincidence that some of the fastest-growing products
in this market -including bottled water, RTD beverages, bagged salads, and
refrigerated "supermarket sushi"-benefit from the convenience angle in terms
of portability, being fully prepared, ease of preparation, and no-mess
consumption.

Pillsbury(TM) Doughboy(TM) Brings Chocolate Chip Cookie Dough Ice Cream and More to America's Frozen Dessert Aisle

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