newscom.hain-celestial .

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Horizon Organic Launches 'Year of Organic Good Beginnings' Education Initiative as Survey Finds Americans Plan Healthier Eating Habits in 2005

Of the 87 percent of respondents who intend to practice healthier
eating habits in 2005, 45 percent said they plan to add organics to their
diets.

(Nasdaq: HAIN) today announced plans to introduce and roll out a
line of Earth's Best(R) Organic Infant Formula.67 oz bars per box) -- available in Apple and
Strawberry

Just like all Earth 's Best products, Earth's Best Sesame Street products
are made with organic ingredients (grown in soil without harmful pesticides),
have no artificial flavors, colors or preservatives and are made without
genetically engineered ingredients.
Healthy Habits for Life(TM), Sesame Workshop(R ), Sesame Street(R) and
associated characters, trademarks and design elements are owned and licensed
by Sesame Workshop.

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* Less than one in five Americans is aware that the Department of
Agriculture regulates organics.

As a nonprofit, Sesame Workshop puts the proceeds
it receives from sales of Sesame Street products right back into its
educational projects for children around the world.

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horizonorganic.

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Organic foods come from cows
that are not given added growth hormones. The products are available in the Toddler Foods section,
Natural Foods section , or Breakfast and Snack sections of your grocery store.

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* More than three in four organic consumers cited the healthfulness of
organics as the reason for buying them, while 68 percent buy organics
for their nutritional value and to reduce the amount of pesticides. Horizon Organic products can be found in conventional supermarkets
and natural foods stores across the U .
(Logo: http://www.
For more information about Earth's Best Sesame Street line and our other
wholesome organic products, log onto http://www. Hain Celestial participates in almost all
natural food categories with well-known brands that include Celestial
Seasonings(R), Terra Chips(R), Garden of Eatin'(R), Health Valley(R),
WestSoy(R), Earth's Best(R), Arrowhead Mills(R), Hain Pure Foods (R),
Hollywood(R), Walnut Acres Organic(R), Imagine Foods(R), Rice Dream(R), Soy
Dream(R), Rosetto (R), Ethnic Gourmet(R), Kineret(R), Yves Veggie Cuisine(R),
Lima(R), Biomarche(R), Grains Noirs(R ), Natumi(R) and JASON(R).com .

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Several
countries have banned the use of these hormones because of potential
effects on both human and animal health.K.Y. Reinforcing these messages, the Earth's Best line of Sesame
Street products provides new nutrient-rich breakfasts and snacks for children,
laying the foundation for a lifetime of healthy habits.

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BOULDER, Colo.

* Added growth hormones: Growth hormones naturally occur in all milk.

Among other things , the omnibus survey also found:

* Three in 10 Americans report they are buying more organic foods than
they were a year ago, with a third of parents with children under six
years old increasing their organic purchases within the past year.S. and in the U.3 ounce box) - - available in Original and Cheddar

Sunny Days Snack Bars (8 - .

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In addition, a fall
campaign will focus on promoting organic foods in children's lunch boxes as
they return to school.com.com /cgi-bin/prnh/20050324/NYTH131 )
All Earth's Best Sesame Street products carry the Healthy Habits for Life
logo on the package as well as tips for parents and children on how to
incorporate healthy practices into everyday life from the child development
experts at Sesame Workshop.

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The organic milk-based powder
formula is patterned after breast milk for easy digestion and meets all FDA
requirements for complete infant nutrition including vitamins, minerals and
healthy fats. For more information , visit http://www. As Sesame Street's 36th Season Debuts Eating Healthy is as Easy as 1-2-3!

MELVILLE, N.earthsbest. (C)2004 Sesame Workshop.

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It is important for consumers to know what their choices are and why
organic foods make sense when it comes to feeding themselves and their
families.

ABOUT HORIZON ORGANIC
Horizon Organic produces and markets the leading brand of certified
organic milk and a full line of refrigerated, certified organic dairy
products .

The Hain Celestial Group
The Hain Celestial Group (Nasdaq: HAIN), headquartered in Melville, NY, is
a leading natural and organic food and personal care products company in North
America and Europe. For more
information, visit http://www.

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However, conventional dairy cows sometimes are injected with
additional growth hormones to increase milk production .
(Logo: http://www. All Earth's Best Sesame Street products
are also kosher certified.

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"Luckily, for parents, organic alternatives
exist for almost all of kids' favorite foods, including milk, yogurt and other
popular dairy products.hain-celestial.newscom.

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Earth's Best(R) Sesame Street Healthy Foods Hit the Shelves

" He continued, "Our Earth's
Best Sesame Street line offers tasty and nutritious breakfast and snack foods
to enjoy with your favorite Sesame Street characters.

About The Hain Celestial Group:
The Hain Celestial Group headquartered in Melville, NY , is a leading
natural and organic beverage, snack, specialty food and personal care products
company in North America and Europe.

tailormade sma

Certified USDA Organic, the Earth's Best Infant Formula is
produced without the use of antibiotics, no genetically engineered ingredients
and no artificial flavors, colors or preservatives.5 ounce pouches per box) --
available in Maple + Brown Sugar and Apples + Cinnamon

Organic Letter of the Day Cookies (5.com .

scrumptious preamble

on behalf of the company -- shows increased interest in going
organic. Organic farmers do not use harmful
chemicals., The Hain Celestial
Group, Inc.
Earth's Best, the leading brand of organic baby and toddler foods sold in
natural food stores, is a trusted name with pediatricians and parents alike.
Irwin Simon, President and Chief Executive Officer of Hain Celestial
commented, "We are excited about working with our friends at Sesame Street on
the critical issue of teaching children about good nutrition and exercise
early on to create a lifetime of healthy habits."
The Earth's Best Sesame Street line is specially formulated for growing
children, is fortified with over 8 essential vitamins and minerals including
calcium, iron and zinc and is low in fat and sugar and contains no
hydrogenated oil.

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Look for Earth's Best Organic Infant Formula in the spring. Airing daily on PBS
stations nationwide, Sesame Street teaches young children Healthy Habits for
Life by promoting the importance of good nutrition and exercise in its newly
produced shows.

formula preamble

The nation's leading brand of certified organic milk products is kicking
off its "Year of Organic Good Beginnings" with a grant to the National Healthy
Mothers, Healthy Babies Coalition, a not-for-profit group dedicated to
improving the health and safety of mothers, babies and families through better
education and collaborative partnerships.
While the popularity of organic products has been rising, the industry
still has lots of work to do to educate all Americans about the benefits of
organic.

Hain Celestial Plans to Roll Out Organic Infant Formula Under the Earth's Best(R) Brand

com/cgi-bin/prnh/20050324/NYTH131 )
"We've been working on an organic infant formula for a long time and are
pleased to offer this important product for newborns," said Irwin D. "Our Earth's Best
brand now offers a broad product line to start babies on an organic path
including infant, toddler and kids products with formula, juices , jarred
vegetables, fruits and blends, cereals, cookies and bars, crackers, applesauce
and soups -all with age-appropriate formulations.3 ounce box) -- available in Oatmeal
Cinnamon and Very Vanilla

Crunchin' Crackers (5.

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* Dangerous pesticides: A University of Washington study recently showed
that children who eat predominantly organic diets have far lower
levels of pesticide residues in their bodies than children who eat
mostly non-organic food.Y., Earth's Best, the #1
organic baby food in natural food stores and the fastest growing organic
grocery brand from The Hain Celestial Group (Nasdaq: HAIN), is proud to be a
part of Sesame Workshop 's Healthy Habits for Life initiative, a focus of
Sesame Street's 36th Season, debuting April 4th 2005.

toddler nestl

"It's not enough that more consumers are buying more organic
products today-consumers need to know why organics are an important choice for
themselves and their children," explains Gwen Scherer , Horizon Organic's
Director of Marketing. MELVILLE, N. It's the Earth's
Best Way to Grow(TM ) toward A Healthy Way of Life(TM).

carnation organix

"
Horizon Organic also will provide educational information about organic
foods to teachers and retailers in conjunction with the Organic Trade
Association in a "Go Organic for Earth Day" campaign.
Horizon Organic's efforts to educate about the benefits of organic food
comes as a fresh survey of 1,000 adult Americans -- conducted by Opinion
Research Corp. Simon,
President and Chief Executive Officer of Hain Celestial.com.

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"Children's growing bodies simply do not need unnecessary chemicals," says
registered dietitian Julie Burns.

scrumptious toddler

, With a new survey indicating that
seven of eight Americans plan to practice healthier eating habits in 2005 ,
Horizon Organic is launching a national education initiative to promote the
positive role that organic food plays in the overall health and well-being of
consumers, especially children. The company also markets certified organic eggs, juices and infant
formula. For more
information, visit http: //www.
Retail outlets that carry the Earth's Best Sesame Street line include
Whole Foods and Wild Oats and other natural foods retailers as well as Kroger,
Fry's, Fred Meyers, King Soopers, Hannaford, Shaws, Wegman's, Meijers, King
Kullen, Stop + Shop, Smiths, Cub and select Babies "R" Us, Toys "R" Us and
Wal-Mart stores.

cereals toddler

Horizon Organic's support of the Coalition signifies the importance the
brand places on providing moms with kid-friendly organic choices produced
without the use of antibiotics, added growth hormones or dangerous pesticides.

Organic products are produced without using:

* Antibiotics: The widespread use of antibiotics on healthy livestock
may lower the effectiveness of the same antibiotics on our own bodies.
The Earth's Best Sesame Street line includes:

Organic On-the-Go O's Cereal (10 ounce box) -- available in Apple
Cinnamon and Honey Nut

Organic Yummy Tummy Instant Oatmeal (10 - 1.

upwards nestl

The grant will be used to develop
and distribute a brochure that addresses What Parents Need to Know About
Organic Foods and Nutrition. Hain Celestial participates in almost all natural food
categories with well-known brands that include Celestial Seasonings(R), Terra
Chips(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R),
Arrowhead Mills(R), DeBoles(R), Hain Pure Foods(R), Raised Right(TM),
Hollywood(R), Spectrum Naturals(R), Spectrum Essentials(R), Walnut Acres
Organic(TM), Imagine Foods(R), Rice Dream(R), Soy Dream(R), Rosetto(R), Ethnic
Gourmet(R ), Yves Veggie Cuisine(R), Lima(R), Biomarche(TM), Grains Noirs(R),
Natumi(R), JASON(R), Zia(R) Natural Skincare, Queen Helene(R), Batherapy(R)
and Footherapy(R).