aQuantive Inc. Announces 2005 First Quarter Earnings Release Date

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generate over 45.financialadvertising.

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Financial Times to Sponsor The Journal of Financial Advertising + Marketing's First-Ever Media Strategy Awards

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aquantive. Sigman, Ph.

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Further details regarding the call and
webcast will be available on the Investor Relations section of the
Company's website at www. These principles are
designed to help ensure Internet user privacy."
Campaigns will be evaluated by a panel of judges from many sectors of the
communications industry-advertising, public relations, consulting and
government.
Printed in 24 sites worldwide, the Financial Times newspaper currently has
a daily circulation of over 433, 858 and a readership of more than 1.

For more information on the Financial Times , please contact:

Courtney Dolan
Public Relations
Financial Times
212 -641-6360 or Courtney.

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drivepm. FT.7 million monthly page views.dolan@ft.

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com), a
provider of digital marketing technologies and expertise, and DRIVEpm
(www. This noteworthy
event, that will seek to honor strategic excellence in media planning for
financial services, is the first of its kind . There is no entry fee.
"Financial media strategy is far more important today than it has ever
been," said Bill Wreaks, President, JFAM, Publisher, Wreaks Media Group.com (http://www.

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(Nasdaq:AQNT ), a digital marketing services and
technology company, was founded in 1997 to help marketers acquire ,
retain and grow customers across all digital media.
Entries are exclusively limited to financial media strategies and must
have been executed, at least in part, during 2005. This awards event is long overdue.

* Julian Walker, Partner, Gainsborough Communications (London)

* Ken Zasky, President, StarLink Worldwide

About the Financial Times
Financial Times is firmly established as one of the world's leading
business information brands, internationally recognized for its authoritative,
accurate, and incisive news, comment and analysis.

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(Nasdaq:AQNT ), a digital marketing services and technology company and
parent company to interactive agency Avenue A | Razorfish, digital
marketing technology and expertise provider Atlas, and performance
media company DRIVEpm, today announced that it will release results
for the first quarter ended March 31 , 2005, on Wednesday, May 4, 2005. NEW YORK, The Financial Times will sponsor The
Journal of Financial Advertising + Marketing's Media Strategy Awards to take
place on January 26, 2006 in the SoHo district of Manhattan. In addition, awards will be given for the Best Global Financial
Media Strategy and Best of Show.

This category lists marketing sites targeted to financial services businesses only.

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Business Editors/High-Tech Editors

SEATTLE----aQuantive, Inc.

aQuantive, Inc. Through its
operating units, full-service interactive agency Avenue A | Razorfish
(www.
It combines agenda-setting editorial content with comment and analysis,
relevant financial data, discussion groups , unique dossiers on key business
people and a range of tools to search the web, manage a working day and seek
out leisure opportunities. Wreaks Media Group is led by
Bill Wreaks, former managing director for media at the Doremus Advertising
unit of Omnicom Worldwide.

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networkadvertising.com) is one of the world's leading
business information portals, and the Internet partner of the Financial Times.

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The entry deadline is January 14,
2006 (by noon).

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(www.com), which provides content and
consulting services to the financial services industry.

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com.3 million
people worldwide.

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Atlas is a member of the NAI and adheres to the NAI privacy
principles that have been applauded by the FTC. This symbol may not
appear properly in some systems.D.

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When we heard that JFAM was launching this program, we raised our hand
immediately. Clients include
Bloomberg Media, the Financial Times, Investor's Business Daily, MSN, New York
Times and The Wall Street Journal Interactive.

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For more information
about online data collection associated with ad serving, including
online preference marketing and an opportunity to opt-out of the Atlas
cookie, go to: www."
"We recognize the importance of the media strategy in the success of
financial marketing," said Elissa Tomasetti, VP, Marketing at the Financial
Times. Chaired by Christopher Philip, SVP / Media Director at Doremus,
the panel includes:

* James Barcia, Director of Community Affairs, Governor Pataki

* Steve Cone, Managing Director, Marketing, Citigroup Global Wealth
Management

* Jaimie Depieu, SVP, Marketing, TIAA-CREF

* Mark DiMassimo, CEO/Creative Director, DiMassimo

* Steve Farella, President, TargetCast, TCM

* Dan Harley, VP, Marketing, HSBC Bank USA

* Jim Hummerstone, Executive Director of Marketing, UBS

* Joanne Hvala, Associate Dean, Marketing, NYU/Stern

* Mark Ingall, Director of Global Strategic Media, Citibank

* Mike Lotito, CEO, Media IQ

* Tom Nelson, Co-founder, Creative Director, Gardner Nelson + Partners

* Catherine Palmieri, Managing Director, Citibank Online

* Fred Pfaff, President, Fred Pfaff Inc., Dean, Communication School, Emerson

* Bryan Stapp, Chief Marketing Officer, Marketing, Quicken Loans. FT.

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atlassolutions.com

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com) is headquartered in
Seattle.

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is
positioned to bring value to any interaction in the digital
marketplace.
The awards will honor media strategies and campaigns in nine categories:
retail banking, credit cards, individual insurance, consumer insurance,
investment banking, institutional investment, business insurance, corporate
and branding. Financial marketers and
their agencies or consultants can enter online by going to
http://www.

For more information on The Journal of Financial Advertising, please
contact:

Bill Wreaks
President, JFAM + Publisher , Wreaks Media Group
212-753-5131 or bill@financialadvertising.

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com has 3.

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aquantive.com), a performance media company, aQuantive, Inc. Or, entrants can request a PDF entry form by
emailing: strategy@financialadvertising .com

About The Journal of Financial Advertising + Marketing
The Journal of Financial Advertising is published quarterly by Wreaks
Media Group (http://www.

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org

NOTE TO EDITORS: In the company name Avenue A | Razorfish, there
is a pipe symbol between Avenue A and Razorfish.

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aQuantive, Inc.financialadvertising.

* Ralph Piscitelli, Director of Communications , Nomura Securities

* David Sklaver, President/NY, KSL Media

* Stuart J.

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An investor conference call and webcast will be held on Wednesday,
May 4 at 8am PT/11am ET.com. Complete entry details and criteria also
can be found at the site.
"Getting the advertising in front of the right people at the right times takes
more ingenuity and creativity than ever. Whether in print or online,
the Financial Times is essential reading for the global business community.

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com/investor

About aQuantive, Inc.

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