Nearly six million (5.

Show your Pet Some Love by Flavoring Its Medication
This Valentine's Day!

S.

About Pets Best
Pets Best, headquartered in Boise, Idaho, is a division of General Fire +
Casualty Company, which specializes in agribusiness, livestock and animal-
related insurance products .

(C) 2006 Pets Best.

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* Pets Accident.
Dr. Pets Best knows that
making the statement, "Simply the best pet insurance," means it must live up
to its name each and every day, and with each and every interaction with its
policyholders.

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The latest opinion poll was delivered to VPI Pet Insurance policyholders
through its quarterly newsletter, 'The Retriever,' and was also accessible on
the company Web site, my. Apothepet's flavored
liquid medications can help increase compliance among pets as these
medications are easier to administer than pills., the company 's
insurance plans for pets are designed to provide the peace of mind that comes
when consumers want "simply the best. "I know all the
many problems that can unexpectedly happen to pets.

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, store owner and VPI
policyholder Sandy Deem says the popular pet baked goods shop receives many
requests for pet birthday cakes -- sometimes as many as 20 a week.
"Throwing our beloved pets a birthday party is a great way for us to show
them how much they mean to us and that they really are an integral part of our
family," says Bobbie Cooper, director of consumer marketing for VPI. VPI Pet Insurance plans
cover dogs, cats, birds and exotic pets for thousands of medical problems and
conditions relating to accidents, illnesses and injuries." Pets Best offers its policyholders
generous benefits , reasonable premium options and the ability to use the
veterinarian of their choice. For an additional premium, pet owners can receive
wellness benefits with their Pets First and Pets Basic plans , which
includes coverage for spaying/neutering, teeth cleaning, vaccines and
annual pet health examinations. The APPMA, in its pet industry report, "Top Six
For '06," found that pet insurance is gaining in popularity, with three
percent of dogs and one percent of cats having pet insurance.

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com/newsletter. Apothepet will help maintain
the loving bond between animal owners and their pets because animals respond
favorably to Apothepet's tasty medicines in liquid form.
The pharmacy also offers pills, transdermal gels, compound capsules and herbal
and holistic options.

While still in its infancy
here in the U."
Pets Best takes pride in offering its policyholders high limits, generous
benefits and a variety of options for every budget.

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Surprising Number of Pet Owners Celebrating Pets' Birthdays According to Policyholder Survey

For those VPI policyholder pet owners who do throw their furry friends a
birthday bash complete with cake, party hats and visits from their four-legged
friends, they're not alone.
At Three Dog Bakery in Newport Beach, Calif . "Just as
we would throw our own family members a party complete with friends, food and
fun, animal lovers enjoy showing the same appreciation and love for their
pets.

Flavored Liquid Medications Now Available to Pets

- The Most Comprehensive Insurance Program for Pet Owners Now Available for
Nevada Pet Owners -

BOISE, Idaho, Pets Best, insurance for pets and a
division of General Fire + Casualty Company, today announced that it will
begin providing comprehensive insurance plans for pet owners and their pet
family members.
Founded by pet insurance pioneer, Jack Stephens D. Stephens.

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Optional
Vaccination + Routine Care Coverage is also available. Pets Best employees understand
pet insurance and the needs of pet owners, as Pets Best 's founder, Dr.

routine lifetime

Pets Best's goal is to be
worthy as the best choice for pet insurance," said Dr.

I wanted no hidden
schedules or complicated method of calculating the reimbursements for pet
care , simply by paying 80 percent of covered claims after the deductible. In the United Kingdom, for instance , 25 percent of dogs and
five percent of cats are covered by about 60 insurers.
A recent report from Packaged Facts, a division of MarketResearch.

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8 million) American dog and
cat households host pet birthday parties, according to the 2005-2006 American
Pet Products Manufacturers Association 's National Pet Owners Survey. Stephens
brings a unique perspective to the pet insurance industry .,
the pet health insurance market is still virtually untapped, with only five
companies offering coverage.com,
states that the pet insurance is slated to reach $185 million in gross written
premiums this year.

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Pioneer of U.S. Pet Insurance Industry Launches Pets Best

Initially, the company intends to offer its programs in 25
states, including Nevada, and anticipates expanding into additional states by
the end of the year. Stephens. A simplified, inexpensive, specific accident-only plan. Stephens , who has the most experience in the industry, attributes the
lower market penetration in the United States to previous industry
restrictions on coverage limitations, too many coverage exclusions, and
complicated claims reimbursement processes as reasons why pet insurance has
not taken off in the U.S. For more information, visit
http://www.

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com), a trusted, reliable
veterinary pharmacy that offers value-priced prescription pet medications.M. "My mission is
to provide pet owners with broader protection, straightforward claims
reimbursement and options to fit every budget.

Pets Best is entering a field with enormous growth potential.

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Providing pet owners with
peace of mind since 1982, the company is committed to making the miracles of
veterinary medicine affordable for all pet owners.
Policies are available in all 50 states and the District of Columbia..

trainers routine

V. Its insurance plans
provide the peace of mind that comes when a pet owner wants "simply the best.

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, If you think the average American
pet's life is a piece of cake, you may be on to something.
Insured dogs and cats are given an extra treat in their card, too -- a coupon
for free pet food redeemable at pet specialty stores.apothepet. An economical plan with the same coverage as Pets First
with lower per incident limits and higher deductibles, but at a lower
cost. Also included in the wellness benefits
package are important diagnostic screens, such as EKGs, general health
screens, heartworm tests, feline leukemia tests, internal parasite
tests and much more. The company provides comprehensive insurance
plans for pet owners whose pet is a family member .

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A recent study revealed that only 10 percent of cat owners and 30 percent
of dog owners succeed in medicating their pets correctly. "More
competition and meeting pet owners expectations will be the driving force for
future growth," stated Dr.

rabbit pet

petinsurance.com.

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And, according to the
Physicians ' Desk Reference, liquid medications are absorbed into the system
more quickly, resulting in faster recovery times.

* Pets Wellness. In the U. All brand names and trademarks are properties of
their respective holders.

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"
VPI recognizes the importance of the birth date of every insured pet, and
sends a birthday greeting card to each insured dog, cat, bird and exotic pet.

About Veterinary Pet Insurance
Veterinary Pet Insurance Co.
Dr. "I knew from experience that
I could provide more benefits and higher reimbursement for pet care by
utilizing new automation for internal processing of claims, and passing along
the advantages to pet owners in a number of ways -- fewer coverage exclusions,
more coverage options, and higher limits to meet increasing veterinary care. Jack
Stephens, pioneered the pet insurance industry in 1981, has over 30 years of
veterinary experience, and has instilled his passion and commitment to pet
insurance in each and every one of his employees.petsbest.

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Apothepet specializes in the FLAVORx system of flavored liquid medicine
and can provide a liquid suspension for virtually any prescription medication. In creating this new
product, I focused on what pet owners and their veterinarians wanted in price,
coverage and benefits," continued Dr.
Pets Best offers a generous 80 percent coverage of covered claims (after
the deductible), liberal wellness benefits, the ability to choose your own
veterinarian, and prompt claims settlement.

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/DVM Insurance Agency is the nation's oldest
and largest health insurance provider for pets. Stephens draws on 33 years of veterinary experience and a lifelong
passion for animals in delivering this new innovative product.
I have had a lifelong passion to help pets and providing pet insurance for the
unexpected health needs of pets is the best method.

* Pets Basic .S.

routine enroll

Policies are underwritten by Veterinary Pet Insurance Company in California
and in all other states by National Casualty Company, an A+15 rated company in
Madison, Wisconsin.

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For more information about VPI Pet Insurance policies,
call 800-USA-PETS (800-872-7387) or visit http://www.
As a veterinarian and pet lover with eight dogs and two cats, Dr."
Pets Best insurance plans provide for direct reimbursement to the pet
owner or to the veterinarian of their choice. The premier and highest per incident benefit plan for pet
owners.up 23 percent from last year. Stephens, who anticipates increased pet insurance
sales in the United States with the launching of his new pet insurance program
and his promotion of increased consumer awareness of program benefits.

pet liability

Some of Apothepet's medication flavors include:
* Scrumptious Peanut Butter
* Shrimp Cocktail
* Bubble Gum Treat
* Radical Raspberry
* Crispy Bacon
* Sardine Splendor
* Crunchy Celery

Apothepet is a fully accredited prescription veterinary pharmacy with a
staff of registered pharmacists and veterinarians who provide real-time
customer service and consultation services to pet owners. That figure is higher in other parts
of the world .., it's estimated to grow to $667 million in annual sales by
2007. Additionally, he believes there is a lack of
awareness of the many benefits pet insurance can provide pet owners.

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VPI Policyholder Survey Reveals 58 Percent of Respondents Have had a Party for
Their Pet

BREA, Calif.petinsurance. Apothepet's New Tasty Liquid Medication Keeps Pets Healthy + Happy

WASHINGTON, Dogs, cats, bunnies and even iguanas
will now be healthier and happier thanks to new flavored liquid medications
provided by Apothepet (http://www. This is an
increase over industry figures from previous years stating that less than one
percent of cats and dogs were covered.

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According to a recent survey of more than 260,000 policyholders with
Veterinary Pet Insurance (VPI), the nation's oldest and largest provider of
health insurance for pets, almost 58 percent of those who responded said they
have hosted a birthday party for their pet. Plans include:

* Pets First.com or call 877-PETS BEST (738-7237).

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