, Niche pharmaceutical
brands invest an average of $39 million in marketing between Phase III trials
and the first year on the market, according to a new report from Cutting Edge
Information (http://www.
Cutting Edge Information's report, "Pharmaceutical Product
Commercialization: Phase III to Post-Launch Resource Allocation," analyzes
marketing spending and staffing for 16 brands , including six blockbusters,
five mid-level brands and five niche drugs.com. Decision Analyst, founded 26 years
ago, is one of the leading international marketing research and
marketing consulting firms. Her pharmaceutical research
experience includes Kelly/Waldron, where she worked as a marketing
researcher, and Scott Levin, where she was a research manager.
Kelly/Waldron and Scott Levin are major pharmaceutical companies.

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About Decision Analyst

Decision Analyst, Inc. (www.

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"There was no distinct pattern in niche resource allocations as a class,
but as we looked deeper into an individual brand's situation, spending
distribution made sense," notes project leader Eric Bolesh, a senior analyst
at Cutting Edge Information.

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In order to derive the greatest returns
on niche products, companies carefully balance their resources.PharmaLaunch., Eaton earned a bachelor's degree in
psychology from Howard University and a master's degree in social
psychology from the University of Michigan.

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com
or 919-433-0209.

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"Her experience and
knowledge make her ideally suited to further strengthen our position
as a provider of industry-leading marketing research for the
pharmaceutical, medical devices and healthcare industries.com) is a leading
international marketing research and marketing consulting firm
specializing in advertising testing, strategy research , new product
development, and advanced modeling for marketing decision
optimization.

This category is for sites that provide resources and information on e-commerce strategy and sites related to businesses that only specialize in e-commerce strategy.

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"Karen-Marie brings extensive experience in marketing research for
the pharmaceutical and healthcare industries," said Stan Hazen,
Executive Vice President of Decision Analyst.decisionanalyst.

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The largest of these products have a shot at mid-level status
($500 million to $1 billion in annual sales), but most drugs will fall well
shy of that mark.

PharmaLaunch.

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The report concludes that niche drugs are important portfolio fillers, but
they cannot claim the resources of mid-level or blockbusters that are slated
to make billions of dollars annually. The firm delivers competitive advantage to clients
throughout the world in the consumer packaged goods,
telecommunications, retail, high technology, medical and
pharmaceutical , utilities, and e-commerce industries.

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For example, one brand received
significant financial backing because the product is expected to hold the
fortune of the mid-sized pharmaceutical company.

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New Drugs Spend $39 Million to Launch

In their
efforts to hit key objectives, it is not uncommon for brand teams to overload
one spending area - advertising, for example - at the expense of others.

Karen-Marie Eaton Joins Decision Analyst as Director of Medical Research

"
Before joining Decision Analyst , Eaton worked in the area of
marketing research and product marketing.

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Eaton will focus on helping pharmaceutical manufacturers leverage
research to increase market share and optimize their marketing
efforts.

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com, includes the tools
necessary to command higher budgets and greater staff support during product
development:

* Detailed phase-by-phase breakdowns of spending and staffing levels for
16 major brands
* In-depth analysis into allocations for thought leader , advertising,
branding and market research
* Resource allocation data for blockbuster , mid-level and niche products

To view a summary of this report, visit http://www.

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For
more information on this report or to learn about other Cutting Edge
Information research, contact Eric Bolesh at Eric_Bolesh@cuttingedgeinfo.
A native of Washington, D. Decision Analyst
operates the American Consumer Opinion(R) Online Panel, one of the
world's largest Internet consumer opinion panels , with more than 5
million participants.

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PharmaLaunch.
The study, "Pharmaceutical Product Commercialization: Phase III to Post-
Launch Resource Allocation," examines marketing investments for 16 brands.

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C.
It is important to note that a niche brand's strategic role within its
company 's portfolio will help determine the support the company will be
willing to provide for commercialization .

Business Editors/Health/Medical Writers/Karen-Marie
Eaton has joined Decision Analyst as Director of Medical Research,
company officials announced today.

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RESEARCH TRIANGLE PARK, N.
The report, available at http://www.

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Niche drugs are those products slated to peak at annual sales of less than
$500 million.