Two year-old Right Media will direct the investment into the research and
development of core technology, sales and marketing initiatives , and expanding
the company's team of interactive marketing experts and client service
professionals .

talent executive

Earlier this year the company launched the Yield Manager(TM)
ad serving and management platform that uses dynamic pricing to correlate the
price of online advertising to value. Based in New York City, the company is privately held.

software corporations

NEW YORK, New York based Retained Executive
Search firm Sunny Bates Associates (SBA) has been acquired by former Senior
Vice President of Recruitment Marilyn Byrd. NEW YORK, Right Media, developers of advanced
interactive advertising solutions, announced today that they have closed their
first round of institutional financing with California based Redpoint
Ventures. Right Media solutions create
increased value for advertisers and simultaneously maximize the value of
website ad inventory.

com application

Sunny Bates Associates Executive Search Division Acquired

Redpoint principal Chris Moore will join the Right Media board of
directors, which is chaired by founder and chief executive Michael Walrath.

media investors

As a
key management member of the SBA team, Byrd was responsible for senior
recruiting assignments as well as establishing recruiting policy and managing
the full range of recruiting activities. With access to 15-billion impressions
each month, Yield Manager is the only platform open to any website publisher
or advertiser and all other ad networks .

intrinsic is

"Marilyn is the most
effective and knowledgeable recruiter in the business, and has been critical
in making SBA one of the most successful executive search firms in the digital
media field.redpoint .

ventures com

corporations hosted

Robin
Rolison has also been named Senior Associate Recruiter.
Founded in 1988, Sunny Bates Associates has worked extensively with
digital media, ecommerce, publishing and entertainment companies ranging in
size from the Fortune 500 to start ups, recruiting across all functional
disciplines .

commerce software

Byrd Associates will be headquartered at 345 7th Avenue in Manhattan.rightmedia.

links platform

45 billion under
management with investments in more than 60 companies.

media application

The firm was founded in
1999 by partners from Brentwood Venture Capital and Institutional Venture
Partners.com)

ventures firm

(http://www .

markets media

For more information, please visit:
http://www.byrd.com)

About Redpoint Ventures:
With more than a combined 100 years of operational, industry and
technology investing experience , Redpoint Ventures is a leading venture
capital firm that funds innovative companies with the potential to lead and
change industries.

search commerce

media executive

Byrd
is a graduate of Auburn University.
Sunny Bates Associates will announce a new venture in Summer 2006.com

25 million dollars into
privately held Right Media.

search european

I'm delighted that she will continue on at the helm of the
retained executive search practice," says Sunny Bates.

intrinsic employment

About Right Media:
Right Media develops advanced management solutions for interactive
advertising.

ltd software

Redpoint has $1.

internet european

enterprise application

Byrd joined SBA in 1994 and was named Senior Vice President in 2000. (http://www.

media commerce

Creative Connections," recruiting the best
talent in the workforce into innovative companies. The firm is focused on investment opportunities in the
consumer Internet, digital media, wireless data services, enterprise software,
and data center infrastructure sectors.

firm links

The new entity has been renamed
Byrd Associates and will continue to be headquartered in New York City. Prior to joining SBA, Byrd served as
Manager of Creative Services for Columbia/TriStar International Home Video,
overseeing the creative development for International marketing and
promotional materials of all RCA/Columbia international video releases.

platform is

Byrd Associates will continue to practice in these same areas of
expertise.

talent business

During its nearly twenty-year history, SBA has been proud to deliver on
the promise of "Inspired Search. 11
New York, NY 10012
t: (212) 260-3708
c: (213) 948-3100
laura@gallowaymediagroup.

application search

com

Media Contact:
Laura Galloway
Galloway Media Group
177 Thompson Street, No.

Right Media Receives Investment from Redpoint Ventures

Redpoint will invest a minimum of $7.