Contact: Tari Ray
Agency.

automating tv

304."
The article also salutes Agency.

conceptual creative

The company has offices in Ann Arbor, Chicago, New
York and San Francisco and specializes in systems engineering, managed
services, information architecture , creative design, usability and brand
strategy.

Agency.com Named 'Best Creative' Agency by OMMA Magazine

agency.

automating microsoft

helps organizations conduct business transactions, disseminate
information, build customer relationships and synchronize efforts across
multiple channels.com and
http://www.

Media contact:
Tim Wieland
248. "It's rewarding to be honored by OMMA, and an exciting time
to be a part of the Agency.

interactive specializes

"We are thrilled to be working with Ann Taylor, one of the country's
leading specialty retailers," said David Fry, president and chief executive
officer of Fry, Inc.com will feature robust content
management, merchandising and promotional tools, targeted merchandising
capability and advanced site search."
In addition to the redesign of the sites and order entry application, Fry
will host the sites and provide managed services and full-service maintenance
on an on-going basis.anntaylorloft.
In the January 2006 issue, OMMA recognizes the depth and breadth of
Agency.com.com is a full-service interactive agency. Agency.

wholesale retail

"
The sites will be built with Fry's Open Commerce Platform(TM) (OCP), an e-
commerce solution that enables retailers to quickly and economically develop
an online store and expand their e-commerce business .

About Fry, Inc.anntaylorLOFT.airfoilpr. (http://www.

consulting reframing

com and anntaylorloft.com for its staying power in the
interactive space and growth in both its service offerings and client roster
in 2005 .com,
Maidenform and Food Network.

u processes

com .com
developed online landing pages for over 60 British slang terms used in the out
of home ads.

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"Having worked with major apparel retailers for years,
we will develop sites that are among the very best of the next generation of
online shopping. Users could send either an e-mail or text message using the
British "word of the day" directly from the ad or the landing page.
OMMA Magazine's "Best Creative" honor caps off a big year for Agency .com is a subsidiary of the Omnicom Group Inc.

clients coaching

anntaylor.com ).

underwater ecommerce

The redesigned sites are scheduled to launch in early 2007.com .com
Airfoil Public Relations - High Tech PR
http://www.agency .com ),
the full service interactive agency, today announced that is has been named
"Best Creative " as part of OMMA Magazine's Interactive Agency of The Year
Awards.
(NYSE: OMC), a Fortune 500 global advertising, marketing and communications
company.

usp processes

Two new sites and customer contact center planned

ANN ARBOR, Mich.com/
Ann Taylor is one of the country's leading women's specialty retailers,
operating 831 stores in 46 states, the District of Columbia and Puerto Rico,
and also Online Stores at http://www.com won more
than 80 awards in total this year, including two gold MIXX Awards and a bronze
Cannes Cyber Lion. Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, direct and promotional
marketing , public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.com
312 729 4537
tray@agency.

clients multimedia

Fry Inc. Chosen to Redesign E-commerce Sites for Ann Taylor

About Ann Taylor
http://www.

ecommerce commerce

com ) web sites.1414
wieland@airfoilpr.com

com signed 26 new clients last year including CNN. In addition to signing 26 new clients and growing existing client
accounts in 2005, Agency. Agency.

cyber consulting

com ) and Ann Taylor Loft
(http://www.anntaylorloft. Fry is a privately held company that has been designing and
developing online applications since 1994. In British Airways' "Go With Those Who Know," Agency . Since 1995, the company
has created effective interactive marketing campaigns together with
world -class Web sites to help global clients -- including 3M, British Airways,
BrownCo, Discovery Networks , T-Mobile UK and Visa -- get and keep customers
online.

multimedia reframing

, Fry, Inc. For more information, visit the
Fry web site at http://www.com's creative work "on behalf of high-profile clients, including eBay
and British Airways that set it apart.

About Agency.

All trademarks, logos , trade names, and service marks referenced herein
shall belong to their respective owners.com

ecommerce reframing

, a leading e-commerce
design, development and managed services provider today announced Ann Taylor
Stores Corporation has engaged Fry for the redevelopment and hosting of its
Ann Taylor (http://www.com Ltd." For eBay's "It" campaign, Agency.

reframing microsoft

Online operations created and managed by Fry generated more
than $1 billion in 2005.
"Our creative work goes beyond the aesthetic.com team .com .

clients usp

Like all OCP
sites, anntaylor.
The company brought home twice as many awards as it did the year before,
including 16 honors alone at the iNova awards, including "Best of Show" for
its redesigned company website (http://www.

underwired wholesale

With more than a dozen
implementations by major retailers since its release in 2004, OCP is one of
the fastest-growing commerce platforms in the marketplace .com,
beginning with the company's tenth anniversary and brand identity launch in
February.

automating creative

Fry will also develop a multi-
channel client service Web site and order entry system for Ann Taylor 's
Customer Contact Center. "The design and technological
expertise Fry brings to the task will help us accomplish those goals. The firm designs, builds, integrates, hosts and manages e-
commerce applications for clients such as Brookstone, Crate and Barrel, Eddie
Bauer, Godiva Chocolatier, The Home Depot, Kmart, Lillian Vernon, Whirlpool
and World Market.

crm creative

"As a successful multi-channel retailer, our Web sites must convey the
equity of the Ann Taylor brands, provide our customers with exceptional client
service and deliver an enriched shopping experience," said Michelle Pearlman,
senior vice president, Ann Taylor Direct. Award Highlights Creative Work for British Airways and eBay

NEW YORK, Agency.com
created online units, flash units and a landing page for both teaser and
reveal campaigns.com
Agency.

coaching specializes

fry.com is headquartered in New York and has offices in Amsterdam,
Chicago, Dallas, London and San Francisco.

automating multimedia

Fry, Inc.agency. Agency.

wholesale multimedia

anntaylor . It's the combination of
religiously strategic thinking mixed with breakthrough creative that drives
results for our clients and their business," said Don Scales, President and
CEO, Agency. Agency .com also celebrated one of its most awarded years. For more information, visit
http://www.