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In addition to this
customer, MarketSphere is currently deploying Aprimo Marketing at a leading
telecom company.
The appointments and realignments will take effect Feb. 1, 2006 .

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Jeffrey A.

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Bartoli was formerly Vice President -
Product Strategy.

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"
"MarketSphere is helping Aprimo customers use Aprimo products in the
manner most strategic to their individual business," said Bill Godfrey,
president and chief executive officer of Aprimo. Learn more at
http: //www.

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aprimo., DaimlerChrysler's
Chrysler Group today announced appointments in its Global Marketing and
Product Strategy organizations.

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MarketSphere's business-
oriented, delivery-focused perspective helps organizations achieve their
strategic, operational and technology objectives. * Stephen J.

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About MarketSphere
MarketSphere Consulting is a premier "market focused" business consulting
firm with world-class, industry leading consultants. Heidacker named Director - Strategic Projects

AUBURN HILLS, Mich.

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Ridenour.

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MarketSphere Consulting Partners With Aprimo to Deliver Superior Enterprise Marketing Management Experience for Customers

About Aprimo
Aprimo, Incorporated is the leading provider of software and services that
enable marketers to manage the business of marketing -- achieving excellence
in execution, gaining managerial visibility and control across the extended
marketing organization and creating more demand for products and services.

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"The partnership contributes
to our ongoing commitment of helping marketers achieve best practices and a
purposeful marketing program.

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Through this partnership, marketers
will be able to enhance their business processes and strategic objectives
through a combination of the Aprimo Marketing(TM) suite of applications and
MarketSphere's successful deployment methodology. Using its expertise, MarketSphere improves
technology implementation and change management to quickly deliver short- and
long-term value on marketing investments.com. Entertainment. Bartoli, 45, will be named to a new position as Vice President
- Global Product Planning + Marketing and will report to Senior Vice President
- Global Marketing George E. Heidacker, 44, has been named to the new position of Director -
Strategic Projects, reporting to Bell.

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com .
Aprimo is delivering value to many industry -leading companies in a variety of
industries, including Bank of America, Cingular Wireless, Home Depot, Merrill
Lynch, Pfizer and Warner Bros.

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marketsphere. Aprimo is headquartered in
Indianapolis , and has offices throughout North America and in London. Bartoli to Vice President - Global Product Planning and
Marketing
* Jeffrey A. Bell, 43, is appointed Vice President - Product Strategy.

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We bring top quality
consulting talent to local companies with an uncompromising position on
flexibility, innovation and value generation. All other trademarks and registered trademarks are
the properties of their respective owners. Murphy.

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As a result of this partnership, the company can
now offer its customers Aprimo's leading EMM technology in efforts to better
align their marketing practices. Bell appointed Vice President - Product Strategy
* Gordon M.

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com for more information . Aprimo is a registered trademark
of Aprimo, Incorporated. He
will be responsible for product strategy and corporate strategy planning
processes, reporting to Chrysler Group Chief Operating Officer Eric R. Heidacker previously served as
Director - Hybrid Electric Vehicle Product Development.

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"We are pleased to have the opportunity to partner with Aprimo," said
Steve Sestak, CEO of MarketSphere . Visit
http://www.
Gordon M.

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"Its reputation, capabilities and continued
focus on the needs of marketers aligns perfectly with our Customer Solutions
consulting strategy and further solidifies us as a trusted advisor to
marketing executives.
Stephen J. Bell previously held the position of Vice President - Global
Chrysler / Jeep Marketing.

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"
The first joint customer to benefit from this partnership is a major
online brokerage service provider.busch@marketsphere.

Chrysler Group Announces Organizational Changes in Global Marketing and Product Strategy

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MarketSphere consultants help organizations in several industries achieve
specific business objectives.com.

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Partnership Applies Proven Implementation Methodology to Improve Execution of
Marketing Campaigns

NEW YORK, MarketSphere Consulting, a market-
focused business consulting firm with industry-leading consultants, today
announced a partnership with Aprimo, Incorporated, the global leader in
Enterprise Marketing Management (EMM).
For more information on MarketSphere Consulting , contact Ingrid Busch at
816-559-0639 or via email at ingrid.
For more information on Aprimo Marketing, contact Aprimo at 1-877-8APRIMO
or via email at info@aprimo.

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After working closely with MarketSphere
consultants to outline a marketing strategy and make the transition to Aprimo
Marketing technology, the brokerage is using Aprimo to enforce its marketing
approach, automate workflow and facilitate consistency.