Swedish Match To Acquire Remaining Ownership In General Cigar

, General Cigar 's
Chief Executive Officer.biz
Address:
530 South Federal Highway, Suite 150
Deerfield Beach, FL 33441

Investor Relations:
Robert Thomas (866) 766-6336 or AWBV@BrokerElations.

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The transaction is expected to be consummated on or
before April 1st.
"The Cullman family has provided excellent management and
developed the premium cigar business in the US. "The management of General Cigar is extremely
proud of the successful business our people have helped to create and
we are confident that the business will have an exciting and
prosperous future under the management of Swedish Match. American-
Way Business Development Corp.

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The store is also expected to offer premium brands
of upscale cigar accessories. Rancic
currently sits on Synergy 's Board of directors. Google online
customer referrals have jumped to third place within the company behind
Cigar Gold email marketing and Bill Rancic's Cigars Around the World email
marketing.
You can identify these statements by the fact that they do not relate to
historical or current facts . Swedish Match
shares are listed on Stockholmsborsen (SWMA).S.
AWBV then maintains ownership in these companies, normally 20-25%, therefore
building value for AWBV as its affiliates continue to grow.

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In particular these include, but are not limited to, statements reflecting
the projected revenues, earnings, profit and loss of the Company and
associated costs. For a description of many
of these risks and uncertainties, please refer to the company's filings
with the U.

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PRESS RELEASE Synergy Brands to Open Major Retail Outlet and Cigar Club in July for Bill Rancic's Cigars Around the World Subsidiary

"

GRC is expected to relocate all of its warehousing and distribution
operations to the new location, thereby creating a consolidation of retail
and wholesale storage, which should have a positive effect on overhead
expenses.

Cigars Around the World

On hand for the Grand Opening is expected to be Bill Rancic, Donald Trump's
very first "Apprentice" and the founder of Cigars Around the World. Any or all of the Company's forward-looking statements
may turn out to be wrong. The total purchase price for the remaining shares in General
Cigar will be established under the call provisions of the existing
shareholder agreement between Swedish Match and the Cullman family.

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Club members should also be able to rent
private storage humidors for their personal cigar collection.sec. Under this transaction, Swedish Match will own 100 percent of
General Cigar. We look forward to
further developing our cigar businesses, with the exceptionally strong
brands of General Cigar, and to further grow our premium cigar
presence in both the US and internationally," said Sven Hindrikes,
President and CEO of Swedish Match AB.
The Cullman family will participate in the transition of the
day -to-day operations to Swedish Match for the remainder of the year., American-Way
(OTC Pink Sheets: AWBV) announced today that it has completed the purchase
Palm Beach Classic Cigar Inc.
"We were able to quickly complete the purchase of Palm Beach Classic Cigar
Inc.

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AWBV has now completed two acquisitions in the past two
months and is expected to begin declaring stock dividends in companies it
spins-off sometime during this quarter. stock
exchange. Ultimately, the
company lends strategic support to assist growing enterprises in setting and
meeting strategic and financial objectives.

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because everything was in perfect order," said AWBV President and CEO
Donald Platten . assumes no obligations to update these forward-
looking statements to reflect actual results, changes in assumptions or
changes in other factors affecting such statements.

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CAW also plans to have
major premium cigar vendors attend its Grand Opening as well as legends of
the Premium cigar business.

The purchase comes in less than one week from
when AWBV announced it had signed a LOI with the company .com,
Website: http://www.com

The Private Securities Litigation Reform Act of 1995 provides a safe
harbor for forward-looking statements made on behalf of the company.

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may
differ materially from these statements due to a number of factors.

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(NASDAQ: SYBR), plans to open the
company 's first major retail outlet and cigar club in Miami Lakes, Florida,
in July with a grand opening celebration planned for fall of 2005. They use words such as "anticipate,"
"estimate," "project ," "forecast," "may," "will," "should," "expect,"
"assume," and other deviations thereof and other words of similar meaning. Securities & Exchange Commission (www.
Swedish Match is a unique company with its range of market-leading
brands in the product areas of snuff and chewing tobacco, cigars and
pipe tobacco - tobacco's niche products - as well as matches and
lighters.

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General Cigar produces the number one selling premium cigar in the
United States, Macanudo, and several other leading premium brands in
the US, including Partagas, Punch, and Hoyo de Monterrey.

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Wireless Internet is also expected to be available
for customers to use throughout the entire location. Currently, Swedish Match owns 64 percent of General
Cigar, while 36 percent of the company is owned by the Cullman family .
While wholly-owned by Swedish Match, General Cigar will continue to be
managed as a separate commercial unit.
"Since 1999 when Swedish Match acquired General Cigar's mass
market cigar business , the relationship between our two companies has
grown and flourished," said Edgar M Cullman, Jr.

recently applied for its tobacco
wholesaler's license for the state of Florida and is developing a multi-
faceted marketing program which includes a national distributor network
coupled with an innovative Internet e-commerce website and aggressive
promotional program.

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gov) including
Forms 10KSB and 10QSB. The Group's global operations generated sales of 13,007MSEK
for the twelve month period ending December 31, 2004.

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AWBV currently has three companies it has acquired and plans to
conduct a "corporation launch -- spin-off" during each quarter of 2005.

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The entire facility is expected to be temperature and humidity
controlled to provide its customers with the freshest and best tasting
cigars .

Business Editors

STOCKHOLM, Sweden----Swedish Match
(STO:SWMA) announced today that it has agreed in principle to acquire
all outstanding shares of General Cigar currently owned by the Cullman
family.

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Cigars Around the World (CAW), a wholly owned
subsidiary of Synergy Brands, Inc."
General Cigar is already a full-consolidated entity of Swedish
Match .

This category lists sites related to wholesale and distribution of cigars.

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Included in the variety is expected to be Montecristo, Cohiba, Romeo y'
Julietta, Suarez Gran Reserve, Davidoff, Ashton, Mike Ditka, and Breton
labels, among others.
AWBV specializes in the acquisition and sale of small private companies.

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The
Cigars Around the World retail store is expected to feature over 1,000
unique cigars, which should include both brand names, hand made premium
cigars as well as Gran Reserve Corp's (GRC's) proprietary brands. Plans call for
special events, such as cigar dinners , cigar rolling demonstrations,
factory visits, and the broadcasting of major sports events for those
patrons who wish to enjoy their cigars and their sports in an upscale,
cigar-friendly environment . They can be affected by inaccurate assumptions
or by known or unknown risks and uncertainties.

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com since joining the program six months ago.

American-Way Business Development Completes Purchase of Palm Beach Classic Cigar Inc.

Palm Beach Classic Cigar Inc.com
Website: http: //www.BrokerElations.

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The company
traces it roots to 1906, and has been managed by the Cullman family
since 1961.American-Way.

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In addition to its retail products, the facility is expected to
boast cigar lockers for individuals to keep their own selections in a
hospitable environment.

Synergy Brands has also seen a positive response from Google's shopping
engine Froogle.

This press release and company review and assumptions made regarding the
financial figures and other information , referenced and presented, state
and reflect assumptions, expectations, projections, intentions and /or
beliefs about past and future events that are intended as "forward-looking
statements" under the Private Securities Litigation Reform Act of 1995. Palm Beach Classic Cigars are hand-rolled cigars made
from aged tobacco in the Dominican Republic.

About American-Way Business Development
AWBV serves the growing demand of national and international private
companies interested in becoming publicly-traded companies on a U.

Contact:
Donald Platten, donplatten17@aol . All such
forward-looking statements are, by necessity, only estimates of future results
and actual results achieved by American-Way Business Development Corp.

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Mair Faibish, President of Synergy Brands, adds, "The opening of the club
in Florida is an exciting opportunity that will provide an additional
revenue stream to already strong Q2 cigar sales. BOCA RATON, Fla. You should independently
investigate and fully understand all risks before making investment decisions.

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Recognised as a world leader in the premium cigar
business, General Cigar is the market leader in the US, and is one of
the leading growers of high-quality Connecticut shade wrapper. Under the guidance
of AWBV, companies are given critical guidance and advice about due diligence,
valuation analysis, and strategic positioning in negotiations.