David L. Swimmers are advised to remain in the view of a
lifeguard and heed all warnings before entering and while in the water. Such outlooks are
available online at http://www.
NOAA's National Weather Service is the primary source of weather data,
forecasts and warnings for the United States and its territories.

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The survey, commissioned by Mervyn's and conducted by
Dennis H.
(Logo: http://www.

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Rather than
shopping for a swimsuit, California women prefer doing the laundry ,
taking their cars to be serviced, receiving a call from a
telemarketer, or even cleaning the bathroom. Others preferred
the following chores to swimsuit shopping: doing laundry (24
percent), washing the dishes (17 percent), or mopping the
floor (11 percent). Community giving has been a
cornerstone of the company's business since 1949, with a focus on
improving the lives of children and families by giving back to
educational programs in its communities. For a list of store
locations, or for additional information, visit Mervyn's Web site at
www. Olympic Swimmer Joins National Effort to Educate Public

WASHINGTON, With millions of people converging on
beaches this time of year, NOAA's National Weather Service is educating the
public on a deadly water hazard during its inaugural Rip Current Awareness
Week, June 5-11, 2005 .newscom. Panic and exhaustion can cause victims to drown. Air Force (Ret.

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And, 23 percent of California women surveyed want to find the
perfect swimsuit at the very first store they visit. Complete
survey results are available upon request."
That was the case last November when Dawn Scurlock of Indiana lost her
19-year-old son Joshua to a rip current near Cape Canaveral , Fla.gov and are broadcast over NOAA
Weather Radio All-Hazards.gov

NOAA's National Weather Service: http://www.

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-- To minimize the waist and stomach area, choose a dark-colored
one -piece or a tankini with a long top, and stick to vertical
lines.

-- To minimize the hips , try Hillard + Hanson's new skirtini.noaa.

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String Bikini, One-Piece, or Somewhere In Between - Of those
surveyed, suits with more coverage are the most popular, but
it really depends on age. In the 18- to 25-year-old group,
string bikinis are the top choice (31 percent ), followed by
one-piece swimsuits (29 percent), halterkinis (17 percent),
and tankinis (15 percent).
"Anyone who swims in the Atlantic or Pacific oceans, Gulf of Mexico, or
Great Lakes needs to know what a rip current is capable of and how to react if
caught," said Brig .
"A rip current is one competitor all swimmers should avoid challenging,"
said Crocker, who is helping NOAA educate the public on this danger through
his participation in public service announcements .

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Feature Editors/Lifestyle Editors/Fashion Editors

HAYWARD, Calif.
Ian Crocker , four-time Olympic medallist for the U.

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California Women Would Rather Clean the Bathroom Than Try on Swimsuits; Study Reveals What Women Really Want: Flattering Styles and Comfortable Swimwear

In addition , the majority
of women (50 percent) feel that finding a style that flatters her body
type is the single most important factor in selecting a swimsuit,
while very few (a mere three percent) care if the swimwear choice is
something "he" likes. "Women are
in search of flattering swimwear and Mervyn's strives to make swimsuit
shopping a more pleasant experience by offering a wide variety of
styles to fit a woman's body type.
Commerce Department, is dedicated to enhancing economic security and national
safety through the prediction and research of weather and climate-related
events and providing environmental stewardship of the nation's coastal and
marine resources.

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About Mervyn's

Mervyn's LLC, headquartered in the San Francisco Bay Area, is a
family-friendly promotional neighborhood department store offering
trend-right fashions and home decor for the entire family at
affordable prices.

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----Based on a
survey about swimsuit shopping and style preferences, Mervyn 's knows
what California women want when it comes to swimwear.

Cover It Up or Show It Off - Women prefer t-shirts and shorts
as a swimsuit cover-up (30 percent), followed by a tunic (17
percent), sarong (16 percent), pareo (15 percent) or casual
dress (12 percent ). Tootelian, Ph.
The National Oceanic and Atmospheric Administration, an agency of the U.

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D.
Rip currents kill an estimated 100 people each year.S. "Residents of land-locked states need to pay
particular attention to this threat as they are more likely to be unfamiliar
with rip currents and could be at greater risk when visiting the coast."
Rushing at speeds of up to eight feet per second, rip currents can move
faster than an Olympic swimmer and quickly overpower its victim.28 seconds
-- a pace of nearly six feet per second.

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"The results of this survey track closely with what we hear from
our customers," said Katie Winter, Mervyn's spokesperson., professor of marketing and director of
the Center for Small Business in the College of Business
Administration at California State University, Sacramento. "He loved
the water and he was a great swimmer," she said.S.noaa.

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NOAA 's
National Weather Service operates the most advanced weather and flood warning
and forecast system in the world, helping to protect lives and property and
enhance the national economy.

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Ten percent of women don't have a favorite
kind of cover-up at all - perhaps they haven't seen all of
Mervyn's great options that can transform swimwear into
streetwear!

Swimsuit Shopping Survival - To help make swimsuit shopping a
more pleasant experience, 50 percent of women simply want a
wide variety of style options that flatter their body shapes. And , our great selection of
cover-ups really makes that experience a lot of fun as women can build
a warm-weather wardrobe around their swimsuits!"
This year Mervyn's introduced a new line of mix-and -match
separates by Baltex to offer shoppers the freedom to select patterns
and styles that work for them.

-- To maximize the bust, choose a swimsuit with a light-colored
top and look for large prints like florals or stripes.

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NOAA Highlights the Dangers of Deadly Rip Currents

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mervyns.

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com/cgi-bin/prnh/20041022/DCF003LOGO )
Rip currents are channels of fast-moving water that can pull even seasoned
swimmers away from shore.
National Weather Service forecasters who serve coastal areas issue routine
outlooks that indicate when rip currents are a threat.noaa .gov

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Released today, these and other findings are part of a
400-respondent survey of women aged 18 and older that was conducted in
March 2005.com

Editor's note: Commissioned by Mervyn's, the survey was conducted
by Dennis H.ripcurrents.

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, cites California women's attitudes toward ,
and preferences for, shopping for swimwear.), director of
NOAA's National Weather Service. "Unfortunately, living far
from the ocean, he was never taught about rip currents.

Includes manufactures of sporting goods used by consumers in water sports such as windsurfing, scuba diving and surfing.

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When given the choice between trying on
swimsuits or cleaning the bathroom, an overwhelming number of
women (68 percent) dread trying on swimsuits. With 256 locations in 13 states, Mervyn 's has a
well-earned reputation for its extensive selection of national and
private-label fashions and housewares.S.
To "Break the Grip of the Rip(TM)," those caught should swim in a
direction following the shoreline until out of the current's reach, then swim
at an angle toward shore.

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Survey highlights follow:

Dreaded Duty - Women would rather do virtually anything than
shop for a swimsuit. Winter suggests the following tips on
selecting the perfect suit:

-- Women looking to support or minimize the bust should look for
this year's popular halter styles with wider shoulder straps
or a tankini with built-in support, and a small scattered
print on a dark background does wonders.nws.

On the Web:
NOAA: http://www.nws.

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Tootelian, Ph.

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It's ultra -feminine and does double-duty as a hip minimizer. Gen. Johnson, U. Swimming Team, holds
the men's world record for completing the 100 meter butterfly in 50.gov

Rip current safety information , education materials, and real life
stories: http://www.