For more information, please visit the
company's web site at www.
"Andy and Brian are some of the toy industry's most successful
product developers," says Debra Fine, CEO of Small World Toys.S.

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Business Editors

NEW YORK----Herbert Mines
Associates, a leading executive search firm providing senior-level
services to the retail, fashion and consumer products industries ,
today announced that it has named Dan Searby as a Principal in the
firm's practice. Small World Toys' products are sold in
over 3,000 locations -- including educational channels, retail chains ,
Internet sites, catalogues and specialty stores.

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Mr."
"I am excited to join Herbert Mines Associates and have the
opportunity to work with a quality firm and a strong group of industry
experts ," said Mr.

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Herbert Mines Associates Expands Consumer Products Practice; Hires Former Restaurant Associates Executive to Lead Foodservice Searches

Searby served
as Senior Vice President and Chief Marketing Officer of national
restaurant and hospitality operator Restaurant Associates, a
subsidiary of Compass Group PLC. Searby holds a Master of Business Administration degree from
Harvard University and a Bachelor's degree from Vanderbilt University.

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table rackets

Operating as a boutique firm, the company provides senior-level
attention and expertise to leading retail and consumer products
companies including Neiman Marcus, Kimberly-Clark, Starbucks and
Dunkin Donuts. In addition, 15-year
toy veteran Brian Mehler joins the company as Vice President of
Product Development.

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Searby will be responsible for
expanding the firm's presence in the foodservice and hospitality
markets. Mehler also managed product development efforts
for Educational Insights and ExploraToy, each of which enjoyed double
digit growth during his tenure.

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Searby oversaw the
company's marketing initiatives with landmark locations including
Rockefeller Center, Madison Square Garden and The U. "Under
their design lead , we plan on strengthening our existing lines while
adding new exciting products over the months and years ahead. The company also
holds rights in the U.

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In this role, Mr.com

Small World Toys Adds Product Development Talent

Brian Mehler previously served as Director of Product Development
for Maui Toys, responsible for the concept and development of Maui's
complete product line.

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Open /National
Tennis Center.
"Dan's appointment confirms our commitment to expanding our
knowledge base in hospitality and foodservice," said Hal Reiter, CEO
of Herbert Mines Associates. Searby."

About the Company

Small World Toys develops, manufactures, markets and distributes
high quality specialty toys and educational products for children. Its
sales categories include infant , preschool, early learning,
imaginative and active play, represented by award-winning brand names
Ryan's Room, Gertie Ball, IQ Baby, and Puzzibilities.

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Searby, 44, joins Herbert Mines Associates with a long track
record of foodservice sales and marketing leadership, including
approximately 15 years at Coca-Cola.----

Renowned Toy Inventor Andy Rifkin Developing New Product for SWT;
Maui Toys Director of Product Development Brian Mehler Joins SWT as
Vice President

Developmental toy company Small World Toys, a wholly owned
subsidiary of Small World Kids (OTCBB:SWKD), today announces that
award winning toy inventor Andy Rifkin will be on contract with the
company to invent new products and technologies.

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Business Editors/Toy Industry Writers

CULVER CITY, Calif.

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for specialty channel distribution for brands
such as Tolo and Little Tikes.

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About Herbert Mines Associates

Founded in 1981, Herbert Mines Associates is the leading executive
search firm for the retail, fashion, and consumer products industries. Over the past five years, Herbert Mines Associates has
experienced significant growth by recruiting executives from outside
the fashion and apparel industries and expanding into new sectors such
as consumer packaged goods.herbertmines.

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"
Mr.

This category contains sites for manufacturers of table tennis equipment.

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Most recently, Mr.

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His award-winning
products include Barbie Fashion Designer and The Barbie/Nickelodeon
Digital cameras. Rifkin will be inventing new electronic products and
technologies for Small World Toys.

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In that role, Mr. "Combined with our existing retail and
consumer products expertise, we are able to access a wider candidate
pool to help clients find the right leadership talent to fit the
evolving needs of their business and industry. Mehler will now bring his expertise
and innovation to Small World Toys as Vice President of Product
Development, leading new development for the company's established
popular brands -- including IQ Baby, Ryan's Room, and Gertie(R) Balls
-- as well as launching new brands IQ Preschool , Small World Living
and Active Edge.com

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S. "It's a natural transition where I can
apply my operating experience to help clients successfully address
their leadership needs.
With over twenty five years experience in product development,
Andy Rifkin previously held the positions of Senior VP of Mattel
Media, Senior VP Creative Technology for Mattel, Chief Technology
Officer for U Wink Inc, and VP with Time Warner.

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He resides in Cold Spring Harbor, New York with his family .

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smallworldtoys.

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For more information,
please visit www.