Dougall , Managing Director, Sun European Partners, LLP, an
affiliate of Sun Capital Partners, said, "Lee Cooper is a leading apparel
brand in each of its international markets and has developed a loyal consumer
following through consistent product excellence.

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Lee Cooper joins two other European platforms ,
Hunnebeck Group, a Dusseldorf-based provider of highly engineered formwork and
scaffolding equipment , and Nexia, SA, a nationally integrated French chilled
transportation company located in Paris.

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, Sun Capital Partners, Inc.SunEuropeanPartners.com,
located in Wichita, KS, and purchased by the Company in June of 2004.

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With more than
$2.

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com and
www.

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, a
leading private investment firm specializing in leveraged buyouts and
investments in market-leading companies, today announced that its affiliate
and two unrelated equity sponsors have acquired Lee Cooper Group, Limited and
its affiliated companies.
Sun Capital Partners, Inc.sportsmansguide.

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is a leading private investment firm focused on
leveraged buyouts and investments in market-leading companies that can benefit
from its in-house operating professionals and experience.

com and
www.tgw.com.

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An Affiliate of Sun Capital Partners Inc. Acquires Lee Cooper Group Limited A Leading Designer Manufacturer and Marketer of Denim Apparel

For more information about Sun Capital Partners,
please visit http: //www.

Gregory R.

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They allow us to extend and enhance our long-standing relationships with
many of the same manufacturers and distributors that we have been working
with at TGW for years .

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"
Ajay Khaitan, the CEO of Lee Cooper Group, Limited, added, "Lee Cooper has
tremendous authenticity and expertise in denim apparel.0 billion. (NASDAQ: www. Additionally, they allow us to bring our Internet
marketing expertise to a half billion dollar annual market that is growing
at a faster rate than most of the sporting goods market. Binkley, president and chief executive of The Sportsman's Guide,
stated, "The launching of these new sites will serve to broaden our product
offerings and extend our reach into a young and expanding market.

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The
company sells through both Internet websites and catalogs.

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Lee Cooper is a designer, distributor, and marketer
of branded jeans, clothing, accessories , and footwear.com .
The Sportsman's Guide, Inc.

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All the operations of the two new websites will
be overseen by the management team of The Golf Warehouse, www.bargainoutfitters.

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Formerly a
wholly owned subsidiary of Matalan plc (LSE: MTN), Britain's largest discount
clothing retailer, Lee Cooper is headquartered in London and has sales
operations in Belgium and France, as well as a manufacturing facility in
Tunisia."
Phillip A. We look forward to working
with the management team to position the Company for continued long-term
success.

PRESS RELEASE The Sportsman's Guide Launches Two New Websites

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BOCA RATON, Fla.softballsavings.

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Marc J.

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The Company has a worldwide presence through its
extensive licensee network with operations in over 40 countries. Leder, Co-CEO of Sun Capital Partners, commenting on the Lee
Cooper acquisition, said, "This is the third portfolio company that Sun
Capital affiliates has acquired in Europe in the last 18 months and reflects
the breadth of our transaction capabilities and our confidence in European
private equity activities .baseballsavings.

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com."

Marney went on to note that the sites will carry products from adidas, All
Star, BWP Bats, Callaway, DeMARINI, Diamond Sports, Franklin, JUGS,
Louisville Slugger, Majestic Athletic, Miken Sports, Mizuno USA, New Era,
Rawlings Riddell, Twin City, Under Armour, Wilson Sports and Worth Sports,
with more than 10,700 separate product offerings.

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"

About Sun Capital Partners, Inc."

The Sportsman's Guide is an Internet and catalog retailer offering
value-priced outdoor gear and general merchandise, with a special emphasis
on outdoor clothing, outdoor equipment , golf apparel, equipment and
footwear and baseball and softball equipment, apparel and accessories .

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Mark Marney, chief executive officer of TGW.com, stated, "These new sites
are natural and logical extensions of our business and our business model. We look
forward to establishing a real presence in this market and becoming a
serious and significant player over time. The Company 's
other websites include www.

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Nearly 100 years old,
it is the third leading brand of jeans in France and in the UK and the second
leading brand in Belgium.

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My team looks forward
to working with Sun Capital in growing and developing the Lee Cooper brand.5 billion of capital under management and with offices in Boca Raton, Los
Angeles, New York, and London, affiliates of Sun Capital Partners have
acquired more than 90 companies throughout the world with consolidated sales
in excess of $20.