www. Wheelerz Spoke Lights: Motion-activated, multi-
colored lights in fun shapes attach to spokes and give bikes a colorful
glow.; Rantoul,
Ill.

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(Click here for details)
Bell's inspiration for the new line came in part from a recent survey
conducted in conjunction with the National SAFE KIDS Campaign, which found
that a whopping 59 percent of kids ages 5 to 14 don't wear helmets when
participating in wheeled activities.

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Reservations are required and availability is limited. Fina gift bag, including a set of six
crystal wine glasses (choice of red, white or flutes) and a $100
gift certificate towards the purchase of Michael C.

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As the session ends, the other skaters will disappear, leaving
the couple alone on the ice.therinkatrockcenter.

-- BATMAN, BARBIE, AND MORE: A line of Batman -inspired helmets and
accessories for biking and skating -- capturing the resurging popularity
of the Winged One, who will be the talk of summer '05 in the highly
anticipated film "Batman Begins. Helmets are no
different," said Alex McKinnon, vice president of marketing at Bell . The company markets helmets and accessories under the Bell,
Giro, Blackburn, CoPilot, X Games, West Coast Choppers, Batman,
Barbie, Hot Wheels and Fisher Price brands.; Limerick, Ireland; and Hong Kong.

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Call 212-332-7655
to schedule an Engagement on Ice, which includes:

-- Front-of -the-line access for two
-- Two skating passes
-- Skate rentals for two
-- Signature 'song' played during or after the proposal
(music provided by proposer)
-- The option to drop off a bouquet of flowers that can be skated out and
presented to new fianc
-- Private time on the ice for proposal and 'victory lap'
-- A champagne toast at rink-side restaurant Rock Center Caf
-- An exclusive Michael C. In Manhattan, the company's portfolio includes the Rink, The Sea
Grill and Rock Center Caf in Rockefeller Center; Caf Centro, Naples 45,
and Tropica in The MetLife Building; Brasserie; Brasserie 8 1/2; and Nick +
Stef's Steakhouse in Madison Square Garden.com. The value pack line
features a helmet, matching knee pads and elbow pads. Bell Sports
distributes its products in 45 countries.

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'Their song' will begin to play, setting the
scene for the perfect proposal . To complete the experience, the two toast to their good
fortune at rink-side restaurant Rock Center Caf before heading to Michael
C. For more information, visit
www.
This spring, kids can bike with Barbie and
Batman, head to the skatepark with Tony Hawk, and burn rubber with Dale
Earnhardt Jr. Ringer Dinger: Space-age-looking bells
you twist to turn heads.

skateboarders skateboards

rapatina.

-- PROPER FIT: More helmets in the 2005 line are upgraded with Bell's
exclusive Quick Fit fit system, CamLocks for easier strap
adjustment and PinchGuard for no-pinch buckling.

-- MAKE AN ENTRANCE: Razzle Tazzles: Decorative handlebar streamers
with gemstones jazz up any bike.

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"

Bell helmets are available at mass retailers such as Wal-Mart, Toys "R" Us
and Kmart, among other retailers .

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rapatina. Teens can explore their adventurous side with
signature helmets featuring skateboard icon Tony Hawk and BMX champ Dave
Mirra, or take a ride on the wild side with flame-covered, chopper-inspired
helmets and accessories, while younger kids enjoy traditional favorites,
such as Barbie and Batman . Headquartered in
Irving, Texas, the company has operations in Santa Cruz, Calif.; York, Penn.

darkstar silkscreened

Fina to pick up an exclusive gift bag. Bell believes wheeled sports are an
integral part of kids' lives , and that everyday interests can inspire them
to take proper safety measures when they ride. Bell owns patents for
CamLocks and PinchGuard, and has a patent pending on QuickFit.

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The market leader 's 2005 line caters to a wide range
of tastes and ages. 3 Monte Carlo.

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The cost of the Engagement on Ice package is $150, all inclusive.

PRESS RELEASE Bell Sports' New Helmets Let Kids Ride With Their Heroes Favorite Characters

www. and Tony Stewart, plus a special commemorative helmet
honoring Dale Earnhardt Sr.

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-- NASCAR-THEMED: A NASCAR-inspired line of multi-sport helmets featuring
the car colors and signatures of the hottest stars in the sport today --
Dale Earnhardt Jr.

"Consumers of all ages project who they are through what they wear, from
sports team hats and jerseys to designer -label jeans.

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" Bike products featuring Barbie, Hot
Wheels and other kids' favorites fill out the licensed line with helmets
to suit all interests.

-- VALUE PACKS: Updates to Bell 's popular value pack line for less than
$20, including new themes such as Silly Monster Trucks for toddlers, and
Violet Flower Patch and Knight Quest for kids.

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Fina wedding bands

The Rink, located off of Fifth Avenue, between 49th and 50th streets, first
opened on Christmas Day in 1936 as the premiere artificial outdoor skating
pond built in New York City, complete with modern amenities: night skating,
a heated house for changing skates, piped-in music and rink-side dining .

com

Bell is making it easier than ever for people to express themselves through
helmets based on today's popular athletes, sporting events, fashion trends ,
toys and characters. More information about Bell bike
helmets and accessories is available at www.

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bellbikestuff.

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Set with views of the gilded statue of
Prometheus at one of New York's most prized, public treasures, the
legendary Ice Rink at Rockefeller Center features an Engagement on Ice
package, offering an unexpected and unforgettable moment in time to propose
to 'your one and only.

2005 Helmet Highlights

-- X-GAMES CHAMPS: Tony Hawk leads the line of Bell Signature Series
helmets featuring fellow X-Games champion Dave Mirra.

skateboarding renner

com or call 212-332-7655.com

The renowned Rink is managed by Restaurant Associates (RA), one of
America's leading restaurant groups with legendary restaurants and premier
catering at sporting venues and events in New York City, Washington DC, and
beyond. Youth value packs
in Skulls and Bones and Blue Flowers themes feature a helmet with matching
locks and valve caps.

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com.

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Once she says 'yes,' the Rink staff can
deliver a bouquet to the new fianc before the couple takes one last lap
around the Rink.'s No. Bell is
bringing the low-ride, flame-soaked Harley look to the masses with its
line of Custom Choppers gear, including flame grips, iron cross pedals,
eight-ball valve-ends and more.

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These icons of fun, fashion and all things fast are featured
in Bell Sports' 2005 bike and skate helmets, now available at retail.

2005 Style Highlights

-- CUSTOM CHOPPERS: 89% of boys aged 8-15 are interested in chopper-
styled bikes and accessories, and popular bands like Good Charlotte are
bringing the trend to an even broader mix of tweens and teens.

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'

The Engagement on Ice package offers front-of-the-line access ensuring that
the lucky couple can head straight onto the ice for a romantic spin around
the Rink.

About Bell Sports

Bell Sports is the world's leading designer and marketer of helmets and
accessories in the auto racing, motorcycle , cycling and action sports
categories.

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PRESS RELEASE Plan an Engagement on Ice at the Legendary Ice Rink at Rockefeller Center

For more information on The Rink and its special packages, visit
www . The popular multi-
sport helmet line is for biking, skateboarding, in-line skating and other
non-motorized wheeled sports.

silkscreened skateboarding

The company has also added
features to make it easier to adjust helmet straps and buckles to achieve
proper fit. "For
our 2005 line, we placed the greatest emphasis on designing helmets with
icons, images and characters that kids can associate with, while adding
features to make it easier to adjust our helmets for the optimal fit.

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Today the Rink is an historic landmark, open until early April, seven days
a week.bellbikestuff.