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homeinteriors.com/cgi-bin/prnh/20040820/RESEARCH )
The gifting market that is the buying and giving of gifts to family and
friends, is a $253 billion market. While marketers
focus on designing the next big gift product and retailers carefully
merchandise their stores with gift ideas, the big opportunity for gift
marketers and retailers is to enhance the gifting experience (e.g.com
Fax: +353 1 4100 980

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Home Interiors + Gifts Inc. Heats Up Summer With New Products and Expanded Collections

* The Summer Collection also incorporates exotic flair into many
products.
(Logo: NewsCom: http://www. Capturing a greater share of the gifting marketplace,
therefore, is a significant marketing opportunity for product marketers and
retailers. 'noun') becomes the
means to an end and that end is to strengthen relationships .

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com) designs,
manufactures, markets, imports and distributes many of the leading brands in
home fashion, including Wallace Silversmiths, Towle Silversmiths,
International Silver Company, Melannco International, and Rochard. For marketers and retailers gifting
represents a rare and unique opportunity to directly and personally touch two
target markets at once: the gift giver who buys the gift and the gift
recipient to whom the gift is given. By combining
elements of both word-of-mouth and sampling, gifting magnifies and intensifies
the marketing power of both to influence future shopping behavior of the gift
giver and recipient.

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He has worked at Syratech since its
inception in 1986 in a variety of positions, including responsibility for
sales forecasting and overall management of Syratech's global sales force.

"
The Better Homes and Gardens Collection(R) product line is available for
purchase through Home Interiors + Gifts' nearly 100,000 independent sales
consultants across North America.newscom.;
Inspirational-themed gifts; Glass figurines and/or sculpture; China and/or
tabletop gifts, such as serving pieces, candlesticks, vases, etc.

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Whether designed for working in the garden or dining by
the pool, Home Interiors' new collections are geared up for summer outdoors . The Corbin Crackled Hurricane, paired
with the Home Interiors Sugared Pineapple Scented Votive , is the perfect touch
for a romantic evening indoors or a dinner party by the pool.

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Syratech Names Hunt and Kanter Co-CEOs

"As demonstrated in our expanded summer product line,
the Collection combines the latest trends in color and design with the quality
and expertise of two respected brands . In other words, the gift itself (e.

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Using
proprietary methods, the raised texture of artwork is recreated on canvas by
an artist. DUBLIN, Ireland, Research and Markets
(http://www.

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today announced that it has
named Gregory W.
The company also noted that it successfully emerged from a previously
announced voluntary Chapter 11 bankruptcy on June 2 with a new $45 million
senior credit facility from CapitalSource Finance LLC.
Hunt, who joined Syratech in 2001 as EVP-CFO , has more than 20 years'
financial and operations management experience with private and public
consumer product, manufacturing and real estate companies.

Research and Markets: Out of the total $2 062 annual gifting budget the typical gifter spends only 40% at Christmas leaving 60% of gift spending occurring ov

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Their diverse backgrounds are well suited to complement each other as they
lead the company toward continued growth. That means almost one out of every ten
dollars spent at retail is to buy a gift.
The key to crafting an effective gifting marketing strategy is to really
understand the dynamics of gift giving, shopping and selection.
This in-depth report, based upon both qualitative and quantitative
research, provides powerful new insights into why people buy gifts and ways
marketers and retailers can gain a greater share of gifting spending.

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This has created the foundation for additional licenses and innovative
platforms for growth. No other research study has
investigated gifting from the experiential point of view and in such depth,
including gift giving incidence and spending throughout the whole year,
including 7 major gifting holidays and 12 gifting occasions (e. The key attributes of what makes a
good gift are presented, as are the types of stores where gifters prefer to
shop and why.

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Robert Meers, who had been CEO, has left the company
at the end of his three -year contract.
In the newly created role of Co-CEO, Hunt and Kanter are committed to
creating differentiation in the market through new product innovations and a
continued focus on meeting consumer needs. CARROLLTON, Texas, Summer is heating up for Home
Interiors + Gifts, Inc.
Thus gifting is an exponential marketing opportunity.

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High-resolution
photos are available.

About Home Interiors + Gifts, Inc. 'verb'),
rather than focus solely on the gift.

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He has extensive
experience in corporate restructuring as well as strategic business plan
development, acquisition profiling , and the management of corporate
organizations and manufacturing operations.
Note: For details , see page 50 in the Summer 2005 Brochure.

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Hunt will retain his seat on the
Company's board representing management.
The company's tabletop, giftware and seasonal products include sterling
silver , silverplated and stainless steel flatware, hollowware, seasonal
decorative items, glassware, picture frames, photo albums and porcelain.
Giftware items include coffee and tea services, goblets, pitchers ,
candlesticks, collectables and other decorative items. This
indoor/outdoor accessory is one of many new products Home Interiors introduces
every month and quarter in 12 categories from framed art and tableware to
greenery and candles.

Home Interiors Gallery
Debuting this summer is Home Interiors Gallery, a technique that
transforms artwork into the appearance of an original oil masterpiece.
* Outdoor entertaining is complemented by garden accessories such as a
metal sculpted candle stand; a cobalt blue birdbath; desert-colored
ceramic wall lanterns; an eclectic cross wind chime; and glass flower
garden stakes that are perfect for holding candles, flowers or
birdseed.
* A new Confetti line rounds out the latest in the Collection.researchandmarkets.

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Home Interiors + Gifts Hot New Products and Collections

Crackled Hurricane
Home Interiors has created the ideal candleholder to complement any summer
evening with "crackled" soft light.

People buy and give gifts to build and enhance their emotional connection
with the recipient.

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, one of the nation's largest direct sellers of home
decor accessories.

Below are the ten chapters contained in this study each one with detailed
data and statistics:

Chapter 1: Gifting Market Study- Who was studied: Methodology + Research
Chapter 2: About the Gifting Market: Majority of Americans spend over
$250 buying gifts
Chapter 3: About Gift Giving Holidays + Occasions: Christmas and
birthdays are the primary gifting holiday and occasion
throughout the year
Chapter 4: About Trends in Gift Giving
Chapter 5: About Selecting the Perfect Gift: Research reveals attributes
of a good gift
The Perfect Gift Is Something That the Recipient Will Like but
Is Unlikely to Buy for His or Her Self
Chapter 6: About Selecting the Particular Gift Item
Chapter 7: About Selecting a Store to Shop for Gifts.researchandmarkets.com/reports/c15388

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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"

About Syratech
Founded in 1986, Syratech Corporation (http://www.Syratech.

Better Homes and Gardens Collection(R )
The Summer 2005 Better Homes and Gardens Collection, exclusively by Home
Interiors, showcases summer's hottest colors and designs:

* The popular striped Festiva hand-painted stoneware and serving
utensils make a comeback, with the addition of matching napkins, hand-
beaded flower napkin rings, oversized mugs and a three-tiered serving
tray -- to enjoy with good friends and good food this summer. Founded in 1957, the Dallas-based company reported
sales of more than $550 million in 2004. Out of the total
$2,062 annual gifting budget, the typical gifter spends only 40% at Christmas,
leaving 60% of gift spending occurring over the course of the year .
By researching the gifting experience, Unity Marketing presents a major
new research study of the gifting market.).
Chapter 8: About the Different Types of Gifting Shoppers
Chapter 9: About Maximizing Sales to the Gifting Market:
Chapter 10: Future Vision - Projections for Christmas 2004
Post-Election 2004 Consumer Gifting Survey Results

For more information visit
http://www.

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In a joint statement, Hunt and Kanter said, "Having successfully
restructured our finances, Syratech is now well positioned for future growth.

"Our partnership with Better Homes and Gardens continues to be a great
success and a rewarding association for Home Interiors + Gifts," said Anthony
Apollaro, vice president of business development for the Better Homes and
Gardens Collection(R).

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With over 25 years of experience in the tabletop industry , Kanter has been
instrumental in developing Syratech into an industry leader in the tabletop,
housewares and home decor segments. The sapphire and emerald Moroccan-inspired pendants, gold
Grecian urn, Chinese calligraphy plates and Italian wall prints bring
the coasts of Europe, Asia and Africa to anyone's home. Home Interiors + Gifts' premium
brands include Thomas Kinkade(R), Boehm at Home(TM) and the Better Homes and
Gardens Collection(R). How people choose across the wide range of gifting options is
explored, including gift certificates and cash, home furnishings,
entertainment , apparel, gifts of experience, etc.

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Multicolored polka dots make a lighthearted statement on everything
from a teapot and teacups to plates and condiment cups., is a member of the Direct Selling
Association and markets exclusive home decorative products through non-
employee , independent decorating consultants in the United States, Puerto
Rico, Mexico and Canada.; Candles and
candle accessories; Crystal stemware, bowls, decanters, vases, etc.; Photography-
related gifts, such as frames; Licensed merchandise; Plush and/or stuffed
animals; Lighted collectible villages , houses and/or cottages; Wooden baskets,
including handmade collectible baskets.

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Hunt, Executive Vice President and Chief Financial Officer,
and Alan Kanter, Executive Vice President of Sales and Product Marketing, as
the company's Co-CEOs. For further information or to find a
Decorating Consultant, please visit http://www.g.
The purchase incidence among 15 leading gift categories is also
researched, including Christmas-themed ornaments and decorations.; China or
porcelain figurines and/or sculpture; Flowers, plants and/or garden
accessories, including cut flowers and bouquets; Personalized, customized,
etched, engraved, monogrammed giftware; Jewelry and/or watches; Personalized
photography items, such as personalized albums, pictures, etc.

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Supporting the new product
initiatives will be a renewed focus on creating stronger alliances with key
retail partners solidifying distribution on Syratech's core product offerings.
Home Interiors + Gifts, Inc.com/reports/c15388 ) has announced the addition
of Gifting Report, 2004: The Who, What, Where, How Much and Why of Gift Giving
+ Shopping to their offering.

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New management team to focus on product innovation as company successfully
emerges from Chapter 11 restructuring

BOSTON, Syratech Corp. birthdays,
anniversary, wedding, friendship, etc.
This research is sponsored in part by the gift industry's most
forward-thinking companies, including Department 56, Glass Baron, Lenox ,
Longaberger, and Walt Disney, among others.

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We have made great strides with the very successful addition of the Vera Wang
Silver and Gift brand along with new product offerings within our core product
groups. The three-dimensional textured art, down to the artist's original
brushstrokes , is framed without glass to highlight these exceptional features.com . A key finding
from this research is that the majority of gift shopping takes place
throughout the year, not just during the last two months.g. Marketers and retailers can
put these insights to work to increase gift sales and build repeat gifting
business.