htm or contact Lenka Contreras at
+1-973-435-3407 or lenka_contreras@klinegroup.

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(OTCBB:CMDA) is pleased to announce that the
Company's Guangzhou MTR (Subway System) Pillar Advertising Project has
received a contract from Rili Cosmetics of Japan. Included in the top ten were; Oil of Olay (skin cream),
Rejoice (Shampoo), Crest (toothpaste), Aoqili (soap), Head and
Shoulders (shampoo) and Colgate (toothpaste ).J.

The Beauty category focuses on the business of manufacturing, distributing, and marketing products related to beauty.

suncare yinfan

On a wholesale basis, Guangzhou
accounts for 40% of all cosmetics products sold in China.
This shift in trade channels has had the greatest effect on food stores,
which have exhibited a 3% average annual decline in sales of cosmetics and
toiletries over the past five years , according to Kline's BEAUTY RETAILING USA
2004.

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We expect to
see more advertising for cosmetics and hygiene related products in our
subway stations.
"While food stores could once count on one-stop shoppers to buy their
beauty products along with the groceries, they're now conceding these sales to
big-box stores like Wal-Mart and Target," says Lenka Contreras, vice president
and head of the Consumer Products practice for Kline's research division.
"The sheer number of dollar stores opened over the last five years is a
major factor, but the bargain-hunting mentality in a slower economy is driving
consumers to try to find their favorite products at lower prices," Contreras
says.com/Y416.

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"
While department stores have been experiencing an extended slump in their
beauty product sales, one saving grace has been high-end facial treatments.

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Daily subway
riders as a group represent a large target audience for consumer
product companies.com

About China Media1 Corp.chinamedia1corp."
BEAUTY RETAILING USA 2004 analyzes retail trends in beauty products sold
through eight purchase channels in the United States.

Established in 1959, Kline + Company (http://www.

For more information, contact:
Lenka Contreras
Vice President, Kline Research
+1-973-435-3407
lenka_contreras@klinegroup.

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com.

toiletry bodylotion

----

Rili Cosmetics the First Cosmetics Advertiser on China Media1's
Properties

China Media1 Corp. Hanxiong (Adrian) Cai, China Media1 President commented, "Rili
is the first Cosmetics Company for our subway stations. This product category has also helped the
other retail channels capitalize on the anti -aging trend, including specialty
stores, which increased their sales of cosmetics and toiletries by 7% annually
since 1999.

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According to Business Week, they
reported that China would soon be the world's No.
While the shifts identified by Kline in market share among the trade
channels haven't been drastic, they still represent important trends over the
short term, and cosmetic and toiletry marketers should carefully consider
where to allocate distribution of their products in light of these shifts. It provides
comprehensive market data on leading retailers and examines several product
categories, including the impact of promotional activities and private-label
products .

yinfan bodylotion

She notes that a similar trend is developing in the warehouse club
channel, on a smaller scale. These brands now account for more than half of all fragrance
sales in mass outlets in 2004 . "Mass retailers know that offering luxury brands helps to
boost their quality image among consumers , and selling them at a discount
creates a greater perceived value in the shopper's mind. In Europe , contact Pilar
Pardo at +32 2 776 0737 or pilar.com.com) is an
international business consulting and market research firm serving the
consumer products, specialty chemicals, life sciences, and energy industries.

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, In a mature industry showing
only minor growth over the last five years, traditional sales channels for
cosmetics and toiletries -- particularly department stores and food stores --
are seeing their sales growth rates and market share erode while other retail
outlets are moving ahead, according to a newly published study by Kline +
Company.V.com.

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businessweek. Brandt, and DDF have
been a significant factor in helping department stores avoid an overall loss
in cosmetic and toiletry sales.

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The
Company owns and operates specialty media assets throughout Southern
China that include physical advertising space and advertising
contracts with top-tier brand names and Multi -National corporations. The Company's website is www.

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While the large unit sizes in stores like Costco
and BJ's mean higher price points than in dollar stores, shoppers still
believe they are getting a bargain, and out-of-pocket spending is higher,
contributing to overall growth of nearly 7% for beauty products in this
channel. "Rather than
trying to lure customers back to the traditional channels that worked for them
in the past, they should be looking to reach them in the channels that are
showing the most promise for the near term.

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Interested
shareholders and investors can view this article by subscription at
www., headquartered in Irvine, California, is an
owner and operator of premier Chinese advertising media assets.

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Oil of Olay was the top
advertiser in 2004 with US$ 698 million in ad spending.
Meanwhile, department stores also continue to lose ground against the
big-box retailers, with women's fragrances showing the most dramatic shift.
"Consumers are finding that they can buy many of the same higher-end
fragrances at Wal-Mart for less than they would pay at a department store,"
Contreras says.

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China Media1 Corp.: Japanese Cosmetics Company to Advertise on Guangzhou Subway System

Business Editors

IRVINE, Calif. Rili will be
advertising their cosmetic products specifically designed and catered
for the Chinese market at one of our 12 stations in the Guangzhou MTR
Subway System.3 advertising market.:

China Media1 Corp.

toiletry bocchi

The Company disclaims any obligation to update
any such factors or to publicly announce results of any revisions to
the forward-looking statements contained herein to reflect future
events or developments.
For more information on this study, go to
http://www.klinegroup.

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Forward-looking statements involve
risks and uncertainties including, but not limited to, economic and
political factors, technological developments, regulatory matters and
increased competition.
Drug stores and department stores have also seen sales growth rates for
cosmetics and toiletries weaken, and marketers have looked to other retail
channels to compensate.pardo@kline-europe.

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Mr. The article also reported easing of
restrictions for foreign advertising firms to enter the Chinese
market , all-aiming for a piece of a fast growing pie. The Company advertising locations include the Guangzhou New
Baiyun International Airport and the Guangzhou MTR (12 Subway
Stations).com

Forward Looking Statements:

Any forward-looking statement in this press release is made
pursuant to the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995.
To learn more about Kline's customized consulting capabilities for the
consumer products industry, contact David Vladyka at +1-973-435-3402 or
david_vladyka@klinegroup.

soreness yinfan

"

On April 25, 2005, Business Week Magazine issued an article titled
"CHINA AD AGENCIES UNCHAINED".

Kline Study Shows Traditional Sales Channels Hit Hardest by Slow Growth in Cosmetics and Toiletries Market

LITTLE FALLS, N .klinegroup.

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Guangzhou, with its affluence and population is a
trend setting city for all of China . Kline's study shows that dollar stores have increased
their sales of cosmetics and toiletries by more than 16% a year from 1999 to
2004, albeit from a small base.
Professional skin care brands like N.

toiletry yinfan

com

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China Media1 has focused on providing its clients superior advertising
locations based on viewership, exclusivity and uniqueness through the
use of its illuminated scrolling poster signs throughout its
locations.
According to another Kline study, COSMETICS + TOILETRIES USA 2004 , the sale of
luxury fragrance brands through mass outlets has grown dramatically over the
past decade.

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Furthermore, cosmetics companies are some of the largest advertisers
with 6 of the top 10 advertisers in 2004 being cosmetics and hygiene
related. Overall, the
market for toiletries and cosmetics has passed US$ 3 billion, and is
expected to reach US$ 22 billion by 2013 (source: AC Capital
Consulting Group / China Online). Perricone MD, Dr.
"Especially with slow overall market growth, and with consumers
increasingly shopping across channels, the opportunity for marketers is to
diversify the distribution channels for their beauty products," says David
Vladyka, head of Kline's Consumer Products consulting practice.