DUBLIN , Ireland, Research and Markets
(http://www.S.S.S.

provide experienced

This outstanding new report covers:
-- Managing Sports Events
-- Sports development and practices
-- Sports brands and properties
-- Sports marketing and sponsorship
-- Sports media, rights and consumption

This report will bring you right up to date with sport business
developments in the region .

What will you learn from this report:

-- Suppliers to the sport business industry will learn what opportunities
exist in 14 key countries in the Middle East, including infrastructure
projects, event management opportunities and sponsorship. Bank partnership, which include
point-earning cards that can be redeemed for gift certificates,
merchandise, cash, travel and college rewards. 8456 or by visiting the ASA homepage at
www.

english provide

For example, football opportunities , tennis opportunities, etc.
ASA and USA Softball supporters will have access to a variety of
cards offered through this U. Bank's commitment to be a key
corporate partner to the Amateur Softball Association ..

body photos

Research and Markets: New Opportunities in the Business of Sport in The Middle East Explored in Latest Report

Each chapter below takes a main theme to report on groups of similar
sports .com/reports/c18405

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.The Game America Plays," including the ASA / USA Softball
Card and ASA Umpire Card.

provide opportunities

Bancorp (NYSE:USB), with assets of $195 billion, is the 6th
largest financial holding company in the United States.

photos england

S. "It is our pleasure to provide valuable card
products and services to the ASA and USA Softball in support of its
mission."
The new program offers two card art designs that celebrate
"Softball.

clubs governing

com/cgi-bin/prnh/20040820/RESEARCH )
The sport business market in the Middle East is unique because it can
offer companies access to Western, Arab and Asian sporting competitions. Their efforts have already secured major events in
many sports and in 2006 the region will host the 2006 Asian Games. For more
information on the ASA, visit www.com
USA Softball is the brand created, operated and owned by the ASA
that links the USA Men's, Women's, Junior Boys' and Junior Girls'
National Team programs together.

living both

Each section finishes with a summary of the
current sport business opportunities that could be exploited.

-- Learn exactly what the region could offer you in terms of hosting
events, generating new revenue streams and reaching new participants
and fans.

Softball Enthusiasts Have New Way to Support Their Sport with Amateur Softball Association /USA Softball Credit Card from U.S. Bank

winter curling

Softball enthusiasts can apply for the card
by calling 1-800-853-5576 ext.asasoftball.

curlers members

S. Bank.

living clubs

Bank as a new corporate partner," said
Ron Radigonda, ASA 's executive director. This program will help foster further
growth of our sport at all levels. USA Softball is responsible for
training, equipping and promoting these four National Teams to compete
in international and domestic competitions.S.
Bancorp is the parent company of U.

governing members

Sport
in the region is currently enjoying a very high profile, as governments
actively push participation and many states bid to host major sporting events
to help them attract cash, rich tourists and corporations to the region. Chapters have a
context/introduction, executive summary, overview on sport-business
opportunities and appendix of contacts.

association curling

newscom.
Therefore millions of dollars are pouring into infrastructure projects and
bids for sports events.

For more information visit
http: //www.com
Fax: +353 1 4100 980

"We are proud to have U.com
Based in Oklahoma City, the Amateur Softball Association, founded
in 1933, is the National Governing Body of softball in the United
States and a member of the United States Olympic Committee.S.

opportunities beginners

-- Non-sport business will learn how or whether getting involved in sport
in the region could offer them a cost effective way to promote their
services. Bank that financially
supports the organization and the sport of softball each time a new
card is activated and again each and every time the card is used."
"We're proud to support the thousands of men, women and youth who
make softball an integral part of their lives for social and athletic
enrichment," said Tanya Turner, senior vice president of affinity
products at U.S.

photos experienced

researchandmarkets.com/reports/c18405 ) has announced the addition
of The Middle East: Opportunities in the Business of Sport to their offering
(Photo: NewsCom: http://www.usasoftball. Bancorp on the
web at usbank.

both melters

Sport-business opportunities also appear as special panels in a chapter or
section.com

U. Bancorp is home of the Five Star Service
Guarantee which assures customers of certain key banking benefits and
services or customers will be paid for their inconvenience. Visit U.com.

provide beginners

"The breadth of payment
services and rewards options they can offer our membership was a key
factor in forming this alliance. The company
operates 2,370 banking offices and 4,620 ATMs, and provides a
comprehensive line of banking, brokerage, insurance , investment,
mortgage, trust and payment services products to consumers, businesses
and institutions .

experienced associations

usasoftball.

opportunities sport

ice formed

body experienced

For each, top events/tournaments, structure, club/leagues, star
players, grassroots participation, media coverage, sports marketing,
sponsorship, sporting goods, etc, is detailed.

members curling

researchandmarkets .

Business Editors

MINNEAPOLIS + OKLAHOMA CITY----The
Amateur Softball Association of America (ASA) has launched a new
affinity credit card partnership with U. This partnership
improves ASA's ability to offer supporters high-quality affinity
credit products and demonstrates U. U. Bank .