Icahn Stadium, which opened just last spring, is the premier outdoor
track-and-field venue in New York City."

ABOUT FENWAY SPORTS GROUP (FSG):
FSG, a subsidiary of New England Sports Ventures, which owns the Boston
Red Sox and the New England Sports Network (NESN), is a broad-based sports
marketing company focused on a wide range of representation, sponsorships,
marketing and broadcasting opportunities. Through these
activities , the Athletics Department provides an educational experience that
promotes the development of the whole person intellectually, physically,
socially, and spiritually.

iaf athlete

, In a bold effort to build heat and
buzz in the US around one of the top sports in the world, track and field,
Reebok (NYSE: RBK ) announces today its title sponsorship of the first-of-its-
kind Reebok Grand Prix. -- 5:30
p .

spiritually federations

Athletes participating in the meet will be
announced soon.
In addition to the Reebok Grand Prix and the Reebok Boston Indoor Games,
Reebok was also the athletic footwear and apparel sponsor of the Paris
Marathon, and the European Indoor Championships, among other events.
"Our new partnership with Boston College is a significant step forward for
FSG's development as we approach our first birthday," said John W. For more information please visit
http://bceagles.

discplines ptfa

m.

federations appear

8 billion .

Contact:
Reebok Public Relations
Jenny Shanley (781) 401-4548

Alan Taylor Communications
Kevin Hennessy (212) 714-1280

"
Starting with the 2005-06 academic year, BC will share the playing field
with eleven other schools including: Clemson , Duke, Florida State, Georgia
Tech, Maryland, Miami, North Carolina, NC State, University of Virginia ,
Virginia Tech, and Wake Forest.

iaf ptfa

The Reebok Grand Prix will be the fifth stop of USA Track + Field's Visa
Championship Series, and will be televised live on NBC from 4:00 p.com .

spiritually eaa

The world -class track and field meet, featuring
global superstar athletes, will mark the first time an international
competition has ever been held at the new Icahn Stadium on Randall's Island,
New York on June 11, 2005. We selected
FSG because we feel they are uniquely qualified to help us achieve our goals
and reach new heights.

eaa administering

Reebok's
roster of top caliber track and field athletes includes Olympic gold
medallists Kelly Holmes and Carolina Kluft.

ptfa field

Through its offerings, the Athletics Department
plays an integral part in the personal formation and development of students,
preparing them for citizenship, service, and leadership.

discplines iaaf

Sales
for 2004 totaled approximately $3."
Mike Dee , president of Fenway Sports Group, said that Boston College's
great success has created pent-up demand and tremendous potential. The University's
pursuit of a just society is fostered through the Athletics Department's
commitment to the highest standards of integrity, ethics, and honesty.

Organizations involved in promotion or competition in track and field on a national or international level also appear here.

racewalking federations

The $42-million facility features a
400-meter Mondo track and covered seating for spectators .
"As BC takes its athletics program to the next level, it is a great
opportunity to introduce the ACC to the Boston and New England business
communities," said Dee.

usatf mentally

com/

governors usatf

Fenway Sports Group, a broad-based sports marketing company and subsidiary
of New England Sports Ventures (owners of the Boston Red Sox and New England
Sports Network), will begin aggressively pursuing sponsorship , marketing and
media opportunities for Boston College Athletics as it prepares for its
official July 1, 2005 entrance into the Atlantic Coast Conference, the
country's premier college athletic league. Henry,
Principal Owner for FSG's parent New England Sports Ventures.fenwaysportsgroup.

racewalking appear

Tickets will go on sale on May 11th and will be available for
purchase at http://www.
The partnership will focus on acquiring new marketing agreements, driving
merchandise sales, building corporate sponsorships and new regional media
partners, while expanding the fan base of Boston College Athletics.

rankings sanctioning

Reebok Named Title Sponsor of First-Ever Reebok Grand Prix a Global Track and Field Invitational Taking Place in New York City on June 11 2005

Partnership Will Showcase Boston College Athletics as a National Powerhouse in
the ACC and Boost Marketing Efforts

BOSTON, Boston College today announced it has
selected Fenway Sports Group (FSG) to develop a year-round collegiate sports
marketing and multi-media partnership program aimed at showcasing the strength
and competitiveness of BC Athletics and its upcoming membership into the
Atlantic Coast Conference (ACC).
"BC will boost our East coast presence within the League and make it a
truly Atlantic Coast Conference from New England to Florida," said John
Swofford, Commissioner of the ACC. The
Athletics Department promotes the principles of sportsmanship, fair play, and
fiscal responsibility in compliance with University, Conference, and NCAA
policies.

federations athletics

Under the leadership of Athletics Director Gene DeFilippo, Boston College
is preparing its student-athletes to compete at the highest level.C. In keeping with our
tradition as a Catholic and Jesuit university, rooted in a belief that seeks
God in all things, especially human activity, the Boston College Athletics
Department offers a broad -based program of intercollegiate athletics, as well
as intramural, recreation, and club sport opportunities .

athletics uscaa

m."
The partnership is the first of its kind for Fenway Sports Group, which
was launched just a year ago. "It is a
privilege for us to be selected to lead the school's athletic marketing
efforts at such an important and exciting time.

Governing bodies for the sport of track and field, from the international to the local level, may be found here.

racewalking appear

"Participation in the ACC will require us
to be much more aggressive in pursuing corporate opportunities.

federations governing

ReebokGrandPrix. This partnership will
present an opportunity to capitalize on league sponsorships, which also will
be a primary focus of initial efforts . For more information please visit
http://www.

sanctioning governing

EDT., headquartered in Canton, MA, is a leading
worldwide designer, marketer and distributor of sports, fitness and casual
footwear, apparel and equipment under the Reebok, Rockport, CCM, KOHO, JOFA
and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand.

Boston College Athletics Teams Up with Fenway Sports Group

"And I know FSG will go a long way in
making that presence known.collegesports.

running administering

Event to be Held at the New State -of-the-Art Icahn Stadium

CANTON, Mass., the company that
successfully directed the Reebok Boston Indoor Games in a sold-out arena last
January, the Reebok Grand Prix will serve as the perfect event for track and
field history to be made.
Reebok International Ltd.
"As we prepare to enter the ACC, we recognize that this is a tremendous
opportunity to expand our business and marketing activities around our
athletic programs," DeFilippo said. "Beginning day one, our goal will be to introduce
prospective new corporate partners and advertisers to the rich history of BC
Athletics and the competitive strength of the ACC.

athlete racewalking

Boston College
accepted an invitation to join the league , as its 12th member, on October 17,
2003. The University's dedication to excellence is an integral part of the
Athletics Department's goals and objectives and a primary consideration in our
service to students and the Boston College community.

usatf snowshoeing

Reebok
is thrilled to have the opportunity to be the title sponsor of this event."
Produced by Global Athletics + Marketing, Inc. The Atlantic Coast Conference was founded on
May 8, 1953, at the Sedgefield Inn near Greensboro, N.

athlete iaf

"Securing title sponsorship of the Grand Prix is another step forward in
Reebok's recent initiatives to enhance the brand's presence in the sport of
running," said Todd Klein, Reebok's senior director of global sports
marketing. "Our goal is to have the Grand Prix become one of the best outdoor
meets in the US, drawing top caliber athletes from around the world. "Global Athletics is excited to again team up with
Reebok to put on a world-class athletics event," said Mark Wetmore, meet
director and president of Global Athletics + Marketing, Inc.com/

ABOUT BOSTON COLLEGE ATHLETICS DEPARTMENT:
Consistent with the University as a whole, the Athletics Department is
committed to the quest for excellence; to the personal formation of our
undergraduate, graduate, + professional students; and to the pursuit of a just
society.

discplines usatf

The chance to secure radio rights for
football, basketball , and hockey also is a key element of this relationship --
and is a strategic building block to construct a tier-one business plan for
the school's athletics program.

snowshoeing sanctioning

---

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