The US Open is the highest annually attended sporting event in
the
world with more than 625,000 fans. A not-for-profit organization with more than 675,000 members
,
it invests 100% of its proceeds to promote and develop the growth of
tennis, from the grassroots
to the professional levels.
Polo Ralph Lauren Corporation is a leader in the design, marketing
and distribution of premium lifestyle products in four categories:
apparel, home, accessories
and fragrances., USATODAY.
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"Athletic and artistic style on
the court and in the crowd play a central
role in the excitement of
the US Open.sports.usatoday. (NYSE: GCI).
For more information, please
visit http://www.adapted outlining
Other on-site visibility will include ring signage in Arthur
Ashe Stadium as well
as a presence on the video and electronic message
boards throughout the grounds.forth bounce
In
addition,
it owns the 96 Pro Circuit events throughout the U. Players use racquets to hit a ball back and forth
, either on the full or after a single bounce.
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Business Editors/Tennis Writers/Fashion Editors
NEW YORK----
USTA and Polo Ralph Lauren to Establish Major Retail Presence at
National
Tennis Center for Tournament; Ralph Lauren Signs Three-Time
Junior Grand Slam Winner, Scott Oudsema
to Represent Tennis Brand
The USTA and Polo Ralph Lauren (NYSE: RL) announced today a new
global
partnership, designating Polo Ralph Lauren the Official Apparel
Sponsor of the US Open through 2008
.
"We are very excited to be partnering with the USTA and to play
such a key role in one of the
most celebrated global sporting events,"
said Ralph Lauren, Chairman and Chief Executive Officer
, Polo Ralph
Lauren Corporation. "Polo Ralph Lauren will bring a new dimension of style to the US
Open.com
"
USA TODAY Sports Weekly covers baseball and football with detailed
analysis and in-depth cover stories on the players and issues that shape the
two sports.tournaments rankings
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tennis earlier
com.com is an award-winning news and information
Web site that is
updated 24 hours per day, seven days per week. USATODAY.rankings earlier
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ET at
http://www.
USATODAY.com is owned by Gannett Co.
Sites selling tennis gear online belong in the Shopping
hierarchy.
residing racquets
At the US Open, line judge boxes in Arthur Ashe Stadium, Louis
Armstrong Stadium and
the Grandstand will be branded Polo Ralph
Lauren. For more than 35 years,
Polo's reputation and
distinctive image have been consistently
developed across an expanding number of products, brands
and
international markets.rankings outlining
"This partnership creates a new, worldwide platform for the
integration
of fashion and sport - - all part of the unique appeal of
tennis," said Arlen Kantarian, Chief Executive
, Professional Tennis,
USTA. There is usually a more appropriate subcategory or related category.
doubles surfaces
Initial plans call for co-branded US
Open/Polo Ralph Lauren merchandise to be sold at select retail
stores.S. For more information, go to www.USATODAY.com to Air Weekly Fantasy Football Video Segment
'USA TODAY Sports Weekly Fantasy Countdown'
MCLEAN, Va., Inc.usatoday.wheelchair juniors
The game of tennis most
commonly played today has been adapted from a much earlier game called Court Tennis, Real Tennis, or
Royal Tennis (depending on where you live).
outlining belong
Additional components of the
advertising and marketing
campaign will be announced shortly. It owns and operates the US Open, the largest annually
attended
sporting event in the world and, in 2004, launched the US
Open Series, which links 11 summer tournaments
to the US Open.com.
forth comparisons
Polo Ralph Lauren and the USTA Sign Four-Year Global US Open Partnership;
Designer to Become Official Apparel Sponsor--Will Outfit All On-Court Ball Persons an
More than 86 million
viewers
watched the 2004 US Open on CBS Sports and USA Network, and
international broadcasts reached
199 countries. For more
information on the USTA, log on to usta.com News, Money, Sports, Life, Technology
,
Weather and Travel sections which combine the best of USA TODAY news and
information and the
latest breaking news with cutting-edge interactive
features, information graphics and multimedia
functions including audio, video
and live Webcasts.divided belong
Polo Ralph Lauren and the USTA will create
a major retail presence
to be open for the duration of the tournament, which will reflect the
Ralph
Lauren sensibility.
The USTA is the national governing body for the sport of tennis in
the
U.polo.com to help fantasy players set their line-ups for
each week's games and list the key match
-ups for the weekend.com.doubles juniors
The Company's brand names, which include "Polo
by Ralph Lauren", "Ralph
Lauren Purple Label", "Ralph Lauren" , "Black
Label", "Blue Label", "Lauren by Ralph Lauren", "Polo
Jeans Co.
Sites in languages other than English belong in the World/ hierarchy.
juniors ringtennis
surfaces adapted
"
As part
of this initiative, Polo Ralph Lauren has signed a
contract with Scott Oudsema, the three-time junior
Grand Slam winner,
to represent the Ralph Lauren tennis brand in their upcoming
advertising campaign
.
The USA TODAY Sports Weekly Fantasy Countdown video segment will be
available every Friday
beginning at 12 p. There is no off-season for either sport in Sports Weekly --
readers will find
complete baseball and football coverage in all 52 issues
throughout the year.
Sites relating
to a specific area and primarily of interest to people residing in that area (such as local tennis clubs
belong in the Regional hierarchy.
ringtennis commonly
Polo Ralph Lauren will have a major online presence on USOpen.com
Sports Editor Gary Kicinski.earlier ringtennis
The USTA and Polo Ralph Lauren will jointly develop broad
marketing
and activation programs to support their new partnership.rankings forth
This four-year landmark partnership will include
the creation
of an official shirt designed by Ralph Lauren, which will outfit all
on-court officials
including ball persons and line judges.S.",
"RRL", "RLX", "Rugby", "RL Childrenswear", "Chaps" and
"Club Monaco"
among others, constitute one of the world's most widely recognized
families of consumer
brands.com will now be airing a
new weekly fantasy football video segment called "USA TODAY Sports
Weekly
Fantasy Countdown." Matt Pitzer, Sports Weekly's fantasy football expert,
will give fantasy
football players advice to get ready for each week's games.
Modern tennis is played on a special
court divided by a net, with a single player at each end (singles), or a team of two players at each
end (doubles).
earlier hierarchy
This association is the most
significant sports marketing partnership in the company
's 37-year
history.org and
will feature US Open apparel at Polo. and
selects the teams for the
Davis Cup, Fed Cup, Olympic and Paralympic
Games.
"We are excited to be able to add a video
component to our fantasy
football toolbox," said USATODAY. Each month, millions of unique
monthly
visitors access USATODAY.
Sites about the manufacture of tennis equipment and courts usually belong
in the Business - Sporting Goods or Construction - Athletic and Recreational Surfaces hierarchy.
ringtennis doubles
"
"We're thrilled to be working with Ralph Lauren, the legendary
designer whose work embodies the American
lifestyle," said Pierce
O'Neil, Chief Business Officer, USTA. "In
addition to weekly chats and
columns, the latest player news, injuries,
rosters, depth charts and sortable stats, Matt Pitzer
's weekly update will
become 'must-see video' for fantasy players who want an edge on their
opponents
. There are many sites listed in this category which can give you a better understanding of how the game
is played.
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