Apprise Media Acquires Y-Visionary Publisher of Nine Automotive Outdoor Sports and Shelter Magazines

In January, Apprise acquired Beckett
Media, the leading publisher of sports and entertainment market collectible
guides . McCurdy, a
co-founder and former President of Primedia Inc.
Apprise and Spectrum Equity Investors have joined forces in an investment
initiative that has committed $175-$200 million of Spectrum's capital for
strategic investments in niche media and publishing businesses.A. The public, however ,
remains skeptical: 62% of respondents to a People magazine's poll said their
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magazine media

Canon provides the platform for Apprise's growth in the
business-to-business media sector.com) is a strategic
management and investment company.

ABOUT SPECTRUM EQUITY INVESTORS
Spectrum Equity Investors is a leading private equity firm specializing in
investments in the media, communications, entertainment and information and
business services industries throughout North America and Western Europe.com .

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news powerlifting

Charles G. The breadth of experience of Craig Nickerson, APG's CEO, in
building a major automotive enthusiast and action sports group for Primedia
will add enormous value to the management of these assets.2 million. We 'll have an
integrated merchandising business supporting both Beckett's entertainment
collectibles and APG's books, videos, and related materials. Spectrum's strategy is to invest
substantial amounts of capital behind strong management teams and provide
long-term and active board-level assistance to those teams to help them create
and realize value., Eutelsat S.spectrumequity.inboxrobot.com/news /OprahWinfrey/pr
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covering media

Terms of the
transaction were not disclosed . And we have a
long-standing presence in specialty distribution channels and other non-
traditional retail outlets. In April, Apprise acquired Canon Communications, a leading producer
of print publications , trade shows and digital media for the high-growth $200
billion medical device manufacturing market and allied packaging, plastics and
electronics markets.

ABOUT APPRISE MEDIA LLC
Formed in 2004, Apprise Media (http://www. Significant investments include Apprise Media LLC, CBD
Media LLC, Classic Media, Consolidated Communications, Inc.

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magazine sports

Expands Apprise Enthusiast Media group

NEW YORK, Apprise Media LLC, a strategic
management and investment company focused on niche media, today announced that
it has acquired Y-Visionary LP, which publishes nine monthly and bi-monthly
magazines focused on the automotive aftermarket, outdoor sports and shelter
segments. We know the automotive aftermarket and outdoor sports segments
very well.com."
Y-Visionary's publications include Street Trucks, Import Racer, and Drag
Racer in the automotive segment; Bow + Arrow Hunting, Gun World, and Knives
Illustrated in the outdoor sports segment; and Victorian Homes and Romantic
Homes in the shelter segment. Controlled by Charles G., NEP, Inc, Patriot Media and
Communications and RiskMetrics Group, Inc.
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sports covering

Apprise Media is backed by Spectrum Equity Investors. McCurdy, Chairman and CEO of Apprise Media, said, "These
publications are a great fit with APG's existing action-enthusiast titles. We
plan to increase their value through reinvigoration of the magazines, as well
as investment in line extensions and merchandise sales. At the same time, we
are actively pursuing other follow-on acquisitions that will expand APG's
footprint.apprisemedia.
Founded in 1994 and based in Boston, New York and Menlo Park, Spectrum has
over $4 billion in capital under management.,
Loews Cineplex Entertainment , MyFamily.com, Inc. For additional information, refer
to http://www.inboxrobot.inboxrobot. It is published by the IPD Group which
specializes in media monitoring services. provides niche-focused Internet
data mining and searching tools to corporations, institutions, and
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The IPD Group's publications include:

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as business, computers, electronics, science, technology or sports, the Inbox
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Nexis charge thousands of dollars a year. We fit well in the niche-market
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media news

The Y-Visionary publications will operate as part of the Action
Pursuit Group (APG) of Apprise Enthusiast Media LLC, Apprise's platform in the
enthusiast media sector whose other properties include Beckett Media LP."
"This acquisition dramatically increases critical mass for Apprise
Enthusiast Media," McCurdy said . "We now have 25 magazines covering
attractive niche markets with total circulation of 1. We have a
vibrant and profitable online business in beckett.
Y-Visionary, based in Orange, California , is Apprise's fourth acquisition
of a specialty media company this year. In August, Apprise acquired CFW
Enterprises, which dominates the fast-growing paintball enthusiast category
while also covering martial arts and grappling, the fastest-growing segment of
the martial arts category. (NYSE: PRM ), Apprise Media
acquires and builds businesses in the targeted media and publishing sectors. WASHINGTON , During a taped appearance on 'The Oprah
Winfrey Show', the twice-divorced American actor Tom Cruise proclaimed his
love for his new girlfriend -- actress Katie Holmes. See:

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Updated hourly, news is indexed into individual topics so that users
receive constantly refreshed newsletters on subjects of specific interest to
them.
Subscribers have their choice of more than 3,000 individual newsletters ,
or they can create their own using the service's unique newsletter manager., http://www.ipdgroup .
The IPD Group's media monitoring and newsletter services are designed as
alternatives to high cost services such as Lexis-Nexis and Factiva.com/pr
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