In addition to these new and exiting programs, GolTV offers its fans more
than 1,500 soccer games each year from around the world, including live games
from some of the best leagues in the world with exclusive rights to games from
Italy , Spain, Brazil, Colombia, Ecuador, El Salvador, Guatemala, Honduras,
Bolivia and Uruguay.
The network's parent company, Setanta Sports, has already delivered
successful, pay-per-view sports event programming on DIRECTV and has attracted
a loyal following with its closed-circuit television business that broadcasts
unique, LIVE sporting events around the country.

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Indeed, each year,
as we continue to grow, we look to invest in the very best soccer programming
working hard to deliver the most complete soccer coverage from around the
world," said Enzo Francescoli, CEO for GolTV.
and will be available to residential subscribers for $11. The company's success has
been in providing European football programming that is not shown by any other
sports networks to Europeans living in the U. in 1996.

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Coverage: Mondays 4:00pm ET

Liverpool: Is the UK's most traditional football club, with 18 English
League Championships to its name and 5 European Cups including the dramatic
victory over AC Milan in Istanbul, 2005.S.S. It will air seven days a week,
18 hours a day through August and then expand to a full, 24-hour channel. July and August, 2005, will mark the beginning of a major
marketing campaign to kick off the European football season with plans to
include targeted print and on-line advertising, television campaigns, and
event promotions.

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Setanta Sports will feature no less than 1,000 LIVE and short-delay sports
events, including the UEFA Champions League, the premiere club competition for
European Club teams; the FIFA World Cup Qualifying matches; the UEFA Cup, the
secondary, Europe-wide knock-out competition for Club sides; the Coca Cola
Championship (previously the National League); Manchester United and Chelsea
matches, the British and Irish Lions rugby tour and Tri-Nations rugby.

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Coverage: Tuesdays 4:00pm ET

About GolTV
GolTV is the first and only Television Network broadcasting 100% soccer in
the US.m. and Setanta Sports has
extensive experience and expertise in serving these ethnic and expatriate
audiences . Privately owned, Setanta
Sports has offices in Dublin, London, Glasgow, San Francisco and Sydney .

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E.

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led to a major brand identity
initiative unveiled across a number of mechanisms including Setanta 's
international network of television channels, a new consumer
website http://www.,
Setanta Sports expects its European-style on-air presentation and programming
line-up will also attract sports fans from all walks of life.

Soccer statistics and results archive.

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Other programming features include GolTV NEWS, 45/45,
Volkswagen Gol, American Soccer and so much more.
Arsenal TV: This will be the only means for fans in the US to chart
Arsenal's campaign in the FAPL, UEFA Champions League and Carling Cup. on DIRECTV, the
country's leading digital television service, on April 26, 2005 , it was
announced today by Setanta Sports North America Ltd.

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About the new shows + featured clubs
Arsenal: Arsenal FC boasts some of the world's best players and a record
that includes 13 League Championships and 10 FA Cups. Liverpool's host of international
stars including Stephen Gerrard, Xabi Alonso, Djibril Cisse, Fernando
Morientes, Luis Garcia and Harry Kewell are set to challenge again for UK and
European glory from the magnificent and fabled arena of ANFIELD. The channel will also provide integrated sponsorship packages for
sponsors and advertisers to reach this passionate football audience.

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Setanta Sports debuts on DIRECTV on Tuesday, April 26 at 6:00 a.

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Setanta Sports Launches on DIRECTV as a Premium Subscription Service April 26 2005

The channel will be offered as a premium subscription service and is
expected to attract an audience from various ethnic communities and
predominantly male 25-54 European, expatriate football fans living in the U.

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com /usa , an on-line newsletter and a public
relations campaign.S.net
Setanta Sports

Bob Marsocci, 310-726-4656, ramarsocci@directv.

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Setanta Sports worldwide is a leading, international pay television
broadcaster and the number two sports broadcaster in the United Kingdom.

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Every week GolTV
will deliver full coverage with exclusive behind the scenes sneak peeks and
one-on-one in-depth interviews with some of the top legends in the sport. With a new 60 ,000 seat stadium in development the club will be looking
to extend its winning ways in the coming years both domestically and in
Europe. For more information please visit http://www.
DIRECTV reaches over 13.

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GolTV signs official TV rights to Arsenal and Liverpool TV 2005 - 2007

MIAMI, Starting Monday March 27th, GolTV will
once again up the programming ante by premiering two superb new weekly shows
featuring a couple of the most recognized teams in English Soccer: Arsenal
(Monday 27th) and Liverpool (Tuesday 28th). GolTV was officially launched in February 2003 and brings the best
games from Europe and Latin America as well as complete coverage of soccer
from around the world.99 a month and
commercial subscribers for $100 a month.
The launch of Setanta Sports in the U.

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Liverpool TV: Liverpool will deliver GolTV fans EVERY Premiership and
Championship League match in full, plus classic matches from the start of the
Premiership and Championship League , EXCLUSIVE interviews with the stars and
behind the scenes coverage not to be seen anywhere else ., the channel's sole
owner.T.
The channel is dedicated to distinctly European football (soccer ) from
enormously popular football countries such as England, Ireland, and Scotland
and also carries an increasing number of European and world-class rugby
events.

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This is without a doubt a programming coup that is sure to be welcome by
many fans, as it marks the first time that GolTV will have substantial
programming from some of the most important clubs in England. The
DIRECTV carriage agreement is part of a long-term strategy by both parties to
serve the increasing demand for European and international football (soccer)
in the American market.S.

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Fans will now be able to capture some of the best in English and European
soccer and all the excitement of unparalleled match play. In addition, there will be extensive and EXCLUSIVE behind the scenes
access and interviews with Arsene Wegner and his players.S. and those of European ancestry whose
passion for popular national sports keep them connected to their country of
origin.

Contacts: Denise Arrigali, 678 -580-1245, darrigali@comcast.

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Setanta Sports is also negotiating digital distribution deals with
other cable, satellite, broadband and wireless providers.

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Best of English Soccer Now on GolTV

"It is extremely exciting for us to offer our fans front row seats to
experience quality play by these premiere English teams.

With the growing phenomenon and interest in soccer in the U. Setanta Sports operates more sports channels than any other
broadcaster in the United Kingdom and Ireland .

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goltv. The channel, Setanta Sports, launches in the U.S.S.

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9 million homes across the U. It
provides top sports leagues and events to more than 60 million digital
television homes globally and to commercial venues in six countries including
the U. The
company was founded in 1992 and began operating its close-circuit television
business in the U.com
DIRECTV, Inc.

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Some now even venture to
say that this is by far one of the quickest and most athletic British teams
ever.tv . SAN FRANCISCO, The newest arrival on America's
sports broadcasting scene is a premium channel that will offer the most
extensive line-up of popular European football (soccer) programming ever in
the U. and Canada. Setanta Sports
will continue to operate and expand on its commercial businesses as it
launches this new channel of program offerings for residential and commercial
customers .S. The network is designed primarily, but not exclusively, for
European expatriates living in the U.S.S.

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Each
week the program will feature full match coverage of the weekend FAPL match
with extended highlights from the most recent UEFA Champion League games,
midweek FAPL matches or Classic Matches from Arsenal FC's celebrated FAPL
history. Setanta Sports programming will feature top-quality LIVE sports
productions from renowned European broadcasters.setanta.

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