About AC Milan:

For more than one hundred years AC Milan has been synonymous with
soccer, entertainment, emotion and success.3 hours), Italy (6.4 Argentina 20.9 Philippines 9.7 Egypt 9.6
Russia 15.1
Sweden 12.9
Egypt 7.

About NOP World Culture Score(TM) .

isle league

The agreement also sets the stage for AC Milan to work
with various divisions within Warner Bros.
"This unprecedented alliance between AC Milan and the world's
largest entertainment company has been a life-long dream for me ," said
Adriano Galliani, Vice President and Chief Executive Officer, Milan
Associazione Calcio s.6 hours watching television, 8
hours listening to the radio, 6.3.

Bookworms
Consumers in India are most likely to spend time reading, at an average of
10.0
Mexico 11 .9 Brazil 10. 5.
** Hours spent on the Internet/Computer in Argentina and Russia are the
same as the global average. Industry
specialists are supported by five Centers of Excellence.

israel northern

They
also recently represented UEFA's EURO 2004 tournament held in
Portugal.7 Thailand 13.0 Turkey 13. 10.2 GLOBAL 8.7
Australia 13.7 Korea 9.K. 8.0 Germany 6.4
Japan 4.1 Italy 6.

iceland italy

5 hours reading and 8.3
Saudi Arabia 17.0 Spain 11.9 Turkey 10.2 Japan 6.

northern soccer

Globally , individuals say they spend 16.9 hours on computers/the
Internet (for non-work related reasons) on average each week.

Radio Nations
Argentineans spend the most time (20.9 hours per week respectively.K.2
Czech Republic 16.0 Italy 7.9 Russia 6.9
Venezuela 11.5 China 10.3
GLOBAL 6.0
Venezuela 6.8
Turkey 5.
*** Computer usage excludes those who report no time using
computer/Internet for non-work purposes. With
more than 120 affiliates and subsidiaries in 61 countries, GfK is among the
top-5 market research companies worldwide.

fifa ryman

0, Egypt at 20.0 Germany 11.5
Japan 17.2
Italy 14.7
China 8.4 Hong Kong 10.3 Argentina 8.

leagues misl

7 and 5.
Consumers in China spend the least amount of time listening to the radio at
only 2.3 hours) and Germany (6.7 U.K.0
Germany 15.6
Thailand 9.9
South Africa 6.8
Argentina 5.9
USA 5..

fifa israel

Consumer Products partnership
represents the first agreement of its kind between an entertainment
company and a football club.9 and Turkey at 20.9 South Africa 15.4 GLOBAL 8.8
Spain 5. For more information about the Culture Score Index
series, please contact Francine Vassallo at 212-752-8338 or
fvassallo@psbpr.

league india

AC Milan Appoints Warner Bros. Consumer Products Worldwide Licensing Representative; Strategic Alliance Envisions Broad Marketing and Promotional Opportunities

----Kicking off a
major global licensing agreement, AC Milan , one of the most successful
and admired European Football clubs, announced the appointment of
Warner Bros. Consumer Products' Italian office in Milan will
spearhead the licensing program and closely coordinate all worldwide
activities. Consumer Products has
significant experience in the world of Football with licensing
partnerships currently including the Federacion Mexicana de Futbol
(Mexican National Team) and the 2006 FIFA World Cup Germany(TM).4 hours per week, followed closely by the Philippines at
21.
Individuals in Mexico (6.

Following is the complete list of the average weekly hours consumers
report spending watching television, listening to the radio , on computers/the
Internet and reading:

Watching TV Listening to Radio

Mean Hours Mean Hours
Thailand 22.1
U.0
Korea 15.6
South Africa 14.7
Russia 7.3

* Hours spent reading in Poland are the same as the global average.

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"
Warner Bros. Warner Bros.

NOP World Culture Score(TM) Index Examines Global Media Habits... Uncovers Who's Tuning In Logging On and Hitting the Books

1
France 17.9
Hong Kong 16 .5
Philippines 7..
The Culture Score Index Series is based on further analysis of the NOP
World Roper Reports Worldwide(TM) survey, which includes in-depth personal
interviews with more than 30,000 people age 13 and older in 30 countries
between December 2004 and February 2005.

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Consumer Products is
well-positioned to globalize our franchise and expand our fan base. Since its founding in 1899, AC Milan has won
17 League Championships, 6 European Club Cups, 3 International Cups, 4
European Supercups, 5 Italian League Supercups, 5 Italian Cups and 2
UEFA Cups Winners ' Cups.5
GLOBAL 16.9**
Australia 6.0 France 8.

An index only.

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"Warner Bros. Consumer Products will utilize their creative,
licensing and retail expertise to develop a complete range of licensed
products.

About Warner Bros. Entertainment
Company, is one of the leading licensing and retail merchandising
organizations in the world.

Koreans and Saudis also report low radio time (at 3
hours and 3.8
Philippines 21.0 Brazil 17.8 Philippines 9.0
U.

About NOP World .

misl ireland

Consumer Products, a Warner Bros.
It is interesting to note that consumers in the US and UK are below the
global average (5.0 hours.)

World Wide Web
Consumers in Taiwan report the most computer/Internet time, averaging 12.1, 4.1 and 5 hours respectively,
individuals in Korea , Japan and Taiwan fall to the bottom of the reading list.7 Mexico 11.9 Canada 9.1 Venezuela 7.3 Japan 4.8
Czech Republic 7.

northern afc

Entertainment and Time
Warner on mutually beneficial marketing and promotional opportunities.
"This partnership underscores the global leadership position that
our Company has achieved and continues to expand upon.3 hours per week respectively) when it comes to
reading, but significantly above the average on TV viewing (19 hours per week
in the US and 18 in the UK), listening to the radio (10.8 hours per week) listening to the
radio, followed by Brazilians at 17.5) hours .4 hours
and 8 hours per week respectively).5
Brazil 18.6 USA 10.3 Russia 8.8 Canada 8..

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a. Today AC Milan is a leading entertainment
company producing sporting spectacles for millions of people around
the world.8 hours per week in both the US and UK).1 hours a week.6
hours a week for non-work related purposes, followed by consumers in Thailand
(11.2 Czech Republic 13. 18.1 Poland 10.5
Hungary 6.

isle leagues

New graphics, artwork and retail programs will be created
for promotion partners and licensees around the globe and
opportunities to license internet cafes, eateries and other specialty
venues will be explored. We are pleased
and honored to team with AC Milan and ready to explore a host of
opportunities to achieve our mutual goals," said Dan Romanelli,
President, Warner Bros.6 hours per week, followed by Venezuelans at
11 .7) and Spain (11.4
hours) spend the least amount of time on computers/Internet.3
USA 19.5
Spain 15.4 Thailand 11.

republic index

9 and Swedes at 12.7 Hong Kong 5.3 Saudi Arabia 3.9 USA 8.3
Korea 3.com.

ireland fifa

Business Editors/Entertainment Editors

BURBANK , Calif. Consumer Products.

Stay Tuned
Consumers in Thailand report the most time each week in front of the
television at 22. Mexicans report watching the
least amount of television at 11.2
Egypt 20.5
Indonesia 19.1
China 15.8 Indonesia 5.1
India 13.7 Taiwan 12.5 South Africa 9.
In June 2005, NOP World was acquired by GfK Aktiengesellschaft (GfK).

sports isthmian

Warner Bros.

5 in the UK) and just slightly below the global average for
computer /Internet usage (8.3
Taiwan 18.9 Poland 12.4 Hungary 12.2 Spain 9.9
Poland 15.0
Hungary 15.3 India 4.6
France 6.9**
Indonesia 6.3
Canada 5.7
Italy 5.6 Venezuela 7.

sports uefa

Consumer Products as its exclusive worldwide licensing
representative.
"AC Milan is a historic sports and entertainment franchise, and we
are honored to have been selected to represent them the world over,"
said Jordan Sollitto, Executive Vice President, Worldwide Marketing
and International Licensing, Warner Bros.7 hours per week, followed by consumers in Thailand and China (at 9.6
Sweden 6.

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2 hours.3 Sweden 10.8 Egypt 10.8
Hong Kong 6.6
Poland 6.8 Sweden 8.5 Australia 7.K.3 Czech Republic 7.com, or Anna Lovejoy at + 44 (0) 20 -7890-9710 or
alovejoy@nopworld..

india isle

"Going
forward, we will be actively looking for ways to expand our
relationship and share the broader benefits of the partnership. Consumer Products:

Warner Bros.2 hours per week in
the US and 10.0
Turkey 20.8
Canada 14 .9 Korea 3.6 Hungary 10. The data are weighted to the sampled
population in each country.

iran nations

Worldwide Consumer Products."
The AC Milan and Warner Bros.2 and South Africans at 15.4 France 9.3
Saudi Arabia 6.5* Saudi Arabia 9.7 India 7.

indoor republic

p. The red and black has
overall won the largest number of international trophies in the
history of a soccer team. At 3.9 Australia 11.0 Taiwan 4.6 China 2.1

Reading Computer/Internet
(Not for Work)***
Mean Hours Mean Hours
India 10.0
Germany 5.5
Mexico 5.0
Brazil 5.

indoor iraq

NEW YORK, NOP World today announced results of its
Culture Score(TM) "Media Habits" Index offering a global perspective on the
time consumers report watching television, listening to the radio, searching
the Internet and reading.1
Argentina 14.9 U.7 Indonesia 7.9
Taiwan 5.1 Mexico 6.
A leading supplier of syndicated and custom research, NOP World offers
focused expertise across six areas-automotive, business and technology,
consumer and retail, financial services, health and media. Four focus on the
key stages of the marketing cycle-Market Opportunity, Brand Strategy,
Marketing Effectiveness and Customer Management. The fifth-NOP World's
Research Center of Excellence-provides best-in-field research design,
methodologies and analytics.