S. The
DIRECTV carriage agreement is part of a long-term strategy by both parties to
serve the increasing demand for European and international football (soccer)
in the American market. The games will be officiated by certified referees. to 10:30 p.99 per player and players may sign up as an individual
or as a team.com.

Futsal is the only 'official form of Indoor Soccer' as approved by (FIFA) Federation Internationale de Football Association.

recognized played

Setanta Sports Launches on DIRECTV as a Premium Subscription Service April 26 2005

governing championships

SAN FRANCISCO, The newest arrival on America's
sports broadcasting scene is a premium channel that will offer the most
extensive line-up of popular European football (soccer) programming ever in
the U.S. Setanta Sports programming will feature top-quality LIVE sports
productions from renowned European broadcasters. With the growing phenomenon and interest in soccer in the U.com


Games in Sacramento will be played at Mather Community Center, San Diego at
SportCenter at Alliant University, and San Jose at Moreland-West Community
Center.

futsal uefa

on DIRECTV, the
country's leading digital television service, on April 26, 2005, it was
announced today by Setanta Sports North America Ltd.99 a month and
commercial subscribers for $100 a month . It will air seven days a week,
18 hours a day through August and then expand to a full, 24-hour channel.

taipei tactics

S.
and will be available to residential subscribers for $11. Worth, Seattle, San Jose, San Diego,
Sacramento, Denver, Atlanta, and Des Moines. Nearly $30,000 in total awards, trophies, travel and cash prizes
will be awarded.m.

League entry is $49.keepplayingsports.

uefa sanctioned

T. led to a major brand identity
initiative unveiled across a number of mechanisms including Setanta's
international network of television channels, a new consumer
website http://www. It
provides top sports leagues and events to more than 60 million digital
television homes globally and to commercial venues in six countries including
the U.

uefa governing

and Setanta Sports has
extensive experience and expertise in serving these ethnic and expatriate
audiences. Setanta Sports
will continue to operate and expand on its commercial businesses as it
launches this new channel of program offerings for residential and commercial
customers. The channel will also provide integrated sponsorship packages for
sponsors and advertisers to reach this passionate football audience.
Keep Playing Sports, the leader in competitive
sports leagues (www. You'll never know who's watching, as stats will also be
accessible to overseas and professional league scouts.

cyprus recognized

The channel will be offered as a premium subscription service and is
expected to attract an audience from various ethnic communities and
predominantly male 25-54 European, expatriate football fans living in the U. Full, detailed statistics will be viewable to your fans at
www.

tactics afc

Setanta Sports operates more sports channels than any other
broadcaster in the United Kingdom and Ireland.com), today announced the official
California schedule for the 2005 Men's Basketball League to be played in
Sacramento, San Jose and San Diego. If signing up as an individual you will be placed in a team
that fits your position and skill set. Player entries are subject to
availability .

referees tremendous

m. The company's success has
been in providing European football programming that is not shown by any other
sports networks to Europeans living in the U. July and August, 2005, will mark the beginning of a major
marketing campaign to kick off the European football season with plans to
include targeted print and on-line advertising, television campaigns, and
event promotions.





www. Separating
itself from local recreation leagues will be the addition of official stat
keepers.

The 2005 San Diego Men's Basketball League games will be played on the
following Tuesdays from 6:00 p.

sanctioned soccer

DIRECTV reaches over 13. Privately owned, Setanta
Sports has offices in Dublin, London, Glasgow, San Francisco and Sydney. Designed to give top-notch basketball
players the chance to scratch that competitive itch once again, KPS 's goal
is to give back to athletes the feeling of highly competitive basketball
from their former college or high school playing days.m.

scsc tremendous

setanta. The network is designed primarily, but not exclusively , for
European expatriates living in the U.m.

continents championship

Setanta Sports debuts on DIRECTV on Tuesday, April 26 at 6:00 a.

Contacts: Denise Arrigali, 678-580-1245, darrigali@comcast.net
Setanta Sports

Bob Marsocci, 310-726-4656, ramarsocci@directv .

futbol championship

S.9 million homes across the U. Setanta Sports is also negotiating digital distribution deals with
other cable, satellite, broadband and wireless providers. and those of European ancestry whose
passion for popular national sports keep them connected to their country of
origin.,
Setanta Sports expects its European-style on-air presentation and programming
line-up will also attract sports fans from all walks of life.keepplayingsports.

concacaf afc

S.S.

For more information contact Keep Playing Sports at 877-PLAY-KPS or visit
www.

governing tremendous

com/usa , an on-line newsletter and a public
relations campaign. Keep Playing Sports
provides non-professional, competitive athletes with the means necessary to
play and compete against other players in different locations, venues and
cities.

The 2005 San Jose Men's Basketball League games will be played on the
following Sundays from 6:30 p. and the 2005 Sacramento
Men's Basketball League will be played on the same Sundays from 1-5 pm:

September 11 - Opening Day
September 18
September 25
October 2
October 9
October 16
October 23
October 30

KPS San Jose and Sacramento Regional Playoffs will be held November 13,
2005 .

championships recognized

The channel, Setanta Sports, launches in the U. The
company was founded in 1992 and began operating its close-circuit television
business in the U.S.keepplayingsports.

The term 'futsal' comes from 'futbol de salon' or 'indoor soccer.

afc indoors

E.
The network's parent company, Setanta Sports, has already delivered
successful, pay-per-view sports event programming on DIRECTV and has attracted
a loyal following with its closed-circuit television business that broadcasts
unique, LIVE sporting events around the country.keepplayingsports.m.

referees governing

The channel is dedicated to distinctly European football (soccer) from
enormously popular football countries such as England, Ireland, and Scotland
and also carries an increasing number of European and world-class rugby
events.S.:

September 13 - Opening Day
September 20
September 27
October 4
October 11
October 18
October 25
November 1

KPS San Diego Regional Playoffs will be held November 15, 2005.

futsal uefa

, the channel's sole
owner.
Setanta Sports will feature no less than 1,000 LIVE and short-delay sports
events , including the UEFA Champions League, the premiere club competition for
European Club teams; the FIFA World Cup Qualifying matches; the UEFA Cup, the
secondary, Europe-wide knock-out competition for Club sides; the Coca Cola
Championship (previously the National League); Manchester United and Chelsea
matches, the British and Irish Lions rugby tour and Tri-Nations rugby. Winners in each region will be
awarded airfare and hotel accommodations to Las Vegas to compete in the
national championship playoffs December 16-18, 2005 for a grand prize of
$4000.

futbol tactics

Futsal has experienced tremendous growth and is the only indoor version of soccer with a sanctioned world championship.

The sport is played internationally , with recognized continental and club championships.

scsc concacaf

S.S. to 8:00 p.

tactics comes

in 1996.com giving them the ability to track a player or
team's season.

It is played in all the continents of the world by over 100 countries and has 12 million players.

championship sanctioned

The launch of Setanta Sports in the U.com
DIRECTV , Inc.

PRESS RELEASE Keep Playing Sports Announces 2005 Men's Basketball Schedule for Sacramento San Diego and San Jose

The inaugural season kicks off September 11, 2005 in eight regions across
the country, including Dallas/Ft.

tactics soccer

and Canada.
Setanta Sports worldwide is a leading, international pay television
broadcaster and the number two sports broadcaster in the United Kingdom.

' Futsal is a five-a-side version of soccer played indoors on a basketball-sized court (no walls).

soccer championship

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