In the U.
restaurants also feature nutrition information on Happy Meal(R) boxes and
bags.S. and provides
thousands of children with the opportunity to experience activities from
around the world, such as Buka Ball from Thailand, Kameshi Ne Mpuku from
Congo , Korfball from Holland, Rayuela from Colombia and Tlatchtli from Mexico.

On The Road To Forty - Detroit Ready To Host Seattle Seahawks And Fans For Super Bowl XL

The
event will feature a 200-foot -long snow slide, NFL-themed ice sculptures, ice
skating, dog sledding, the Detroit Marketplace, a Taste of Detroit featuring
40 local restaurants, and a national concert stage with country star Clint
Black, alternative rock band Smash Mouth, and Motown star KEM. A complete listing of official Super Bowl events is
available at the Host Committee's website http://www.

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"From local sporting
events and activities to our worldwide sponsorship of the Olympic Games and
World Cup Soccer, it's all about encouraging children and families to be
active and have fun.
McDonald's current sponsorship will continue through the 2012 Games in London.
Detroit has been planning for the arrival of the Super Bowl XL for more than
four years and visitors will find a city steeped in automotive and musical
heritage, proud of its tradition, and experiencing an incredible civic
renewal, all of which will be on display throughout Super Bowl week. Area
attraction and visitor information is available at http://www.visitdetroit.org ) is a
private, self-funded, non-profit organization serving as the official liaison
between the National Football League and the metro Detroit community to
prepare for Super Bowl XL, February 5, 2006.

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The
new icon and bar chart format provides information on a menu item 's nutrition
value and how it relates to daily nutrient guidelines.
McDonald's Europe will use the bar charts and icons exclusively, allowing for
consistent packaging across Europe. The GDA for key nutrients will be measured
against a daily energy guideline of 2,000 kilocalories for adults . Approximately 70 percent of McDonald's restaurants
worldwide are owned and operated by independent , local men and women.gov/mdot .sbxl.

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Implementation Background
The remainder of Italy 's restaurants will introduce the new packaging and
supporting communications materials beginning in March 2006.

Olympic Athletes Join Local Children and Get Active
Following the debut of the new packaging, Olympic medalists including
Olympic champion speed skaters Dan Jansen (U.
"This program is just one example of the countless grassroots sports
programs McDonald's supports worldwide," said Roberts."
McDonald's Canada sponsors the Go Active!(TM) Fitness Challenge, an
elementary school program that focuses on encouraging physical activity.

McDonald's Olympic History
McDonald's became an Official Sponsor of the Olympic Games in 1976 and has
a long -standing commitment to the Olympic Movement.S.

About McDonald's
McDonald's is the leading foodservice retailer with more than 30,000 local
restaurants serving quality food to nearly 50 million customers in more than
100 countries each day.

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In addition, the new packaging will
include the nutrition reference values, called Guideline Daily Amounts (GDA),
which for the first time have been calculated on a pan-European basis., restaurants in four test markets currently
feature packaging with nutrition information, and the national rollout begins
in February 2006 and will continue throughout the year.
Further, McDonald's is working with more Olympic athletes around the world
than ever, including such noted Olympians as Kiira Korpi (figureskating,
Finland), Brad Martin (men's snowboarding, Canada), Denis Belloti (short
track, Italy), Marianne Timmer (speedskating, Netherlands ), Zoe Gillings
(women's snowboarding, United Kingdom), Lindsay Kildow (skiing, U.

FOR MORE INFORMATION:
Lisa Howard, McDonald's Corporation
+1 630-408-1873 (mobile)
+1 630-623-5044 (office)
lisa.
Other events held during Super Bowl week include A Detroit Salute, the
official opening ceremonies for Super Bowl XL on January 30.

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That's why we're putting nutrition information right
into their hands," said Mike Roberts, McDonald's President and Chief Operating
Officer, who today unveiled the new packaging at a press conference in Torino.
"We are proud that the world's visitors to Torino, both spectators and
athletes, will be the first to experience our new packaging with nutrition
information," said McDonald's Italy Chairman Mario Resca.
Since then, the company has served its menu of choice and variety to millions
of athletes , coaches, their families and fans. Coordinating efforts with
hospitality, government and corporate officials, the host committee was formed
as part of the bid process specified by the NFL and crafted to suit metro
Detroit's needs.

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* Event Guides, with destination, game day, transportation , information,
and maps, will be available at airports and hotels throughout the metro
Detroit area.

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Those menu
items which can be part of a Happy Meal, including the Hamburger,
Cheeseburger , 4-piece Chicken McNuggets(R) and Small French Fries, will also
have information that is based on a GDA of 1,600 kilocalories, an appropriate
value for children ages 4 to 7.S. At the 1968 Olympic
Winter Games, McDonald's airlifted hamburgers to U.
The Torino 2006 Olympic Winter Games mark McDonald's fifth Olympic Games
as a TOP Sponsor and sixth as the Official Restaurant of the Olympic Games.motownwinterblast.
Extensive transportation information is also available at the Host
Committee 's website http://www.

Travel Tips for Super Bowl XL in Detroit:
* Pack your coat .

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org .

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During the Games, unique kiosks will also
be placed in select restaurants in Torino to help customers access
personalized nutrition information using this new format. For
example, in the U.) and Johann Olav Koss
(Norway), Olympic gold medalist skier Stefania Belmondo (Italy) and Olympic
gold medalist swimmer Janet Evans (U.com

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The icons represent the
five elements that experts agree are most relevant to consumer understanding
of nutrition -- calories, protein, fat, carbohydrates and salt (sodium).
"Passport to Play" was recently launched in the U.S.com

Katie Scrivano , Burson-Marsteller
+1 917-239-7286 (mobile)
+1 312-596-3646 (office)
katie_scrivano@chi .sbxl.

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When implemented, the majority of McDonald's packaging will include
nutrition information , with a few exceptions.), and
many others who are all spreading the important message of energy balance at
the grassroots level. Day-
by-day street closure maps can be found at the Michigan Department of
Transportation's website http://www.866.7240.

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"
McDonald's two official Olympic venue restaurants at the Main Press Center
(MPC) and Torino Olympic Village, plus the 24 McDonald's restaurants located
in and around Torino, feature nutrition information on food packaging.S. For more
information about Motown Winter Blast, including additional programming and
hours, please visit http://www.sbxl .mi.
* Detroit is across the Detroit River from Windsor, Ontario, Canada.

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Restaurants in Australia and Brazil already provide nutrition information
on their food packaging using a different design, and will introduce the new
icon and bar chart format on their packaging in 2006. McDonald's 13,000 U.org or by calling 1.

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The remaining restaurants will provide nutrition
information on packaging as it becomes locally relevant and commercially
feasible. athletes competing in
Grenoble, France, after they reported being homesick for McDonald's food.
Seahawks fans will be able to experience Motown Winter Blast, Detroit's
outdoor wintertime festival throughout downtown Detroit February 2-5.

The Detroit Super Bowl XL Host Committee (http://www.

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S.sbxl . If
you are planning on making your Super Bowl an international one, please
remember two of the following forms of ID: original birth certificate,
driver's license, and/or passport.

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McDonald's(R ) Begins Worldwide Rollout of Product Packaging With Nutrition Information at 2006 Torino Olympic Winter Games

By the end of 2006,
McDonald's plans to have the updated packaging in more than 20,000 of its
restaurants worldwide, including markets in Asia, Latin America, Canada and
other areas of the world.), helped children experience the
McDonald's energy balance "it's what i eat and what i do(TM) .bm.com .

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"It is now even
easier for customers to see the variety of quality menu options we offer and
how McDonald's can be a part of daily meal choices."

Guideline Daily Amounts
McDonald's Europe is the first in the restaurant industry to utilize GDA,
nutrition reference values which have been established on a European level,
and are based on guidelines recommended in European countries as well as by
the World Health Organization. Restaurants
throughout Europe will roll out the new packaging starting in the second
quarter of 2006. and Canada, the Nutrition Facts panel that has appeared
on packaged foods for years also will be featured on McDonald's packaging
along with the icons and bar chart.

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tuitert portions

"Our ongoing efforts to provide menu choice and variety and be an advocate for
physical activity are further demonstrated here today.
Comprehensive and user-friendly background information to help familiarize
customers with this new format and explain how they can apply it to their
daily lives will be added to in-restaurant materials including brochures and
trayliners and McDonald's websites. For example, packaging used in
short-term promotions , and wrappers and containers used for multiple products,
such as beverage cups, will not feature product specific nutrition
information. In addition, McDonald's is the exclusive
worldwide sponsor of the Olympic Day Run, an annual global event that involves
hundreds of thousands of people of all ages, who come together every year to
celebrate the fun and excitement of sport. McDonald's markets and local
National Olympic Committees (NOCs) host the event in over 70 countries around
the world .sbxl.

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McDonald's Germany supports a youth training program, reaching ten million
children and 44,000 schools.com
or by calling 1-800-DETROIT (338-7648).org/transportation covering everything
from arrivals through game-day and departures. Ticket holders are encouraged
to use the Wayne State University Park and Ride shuttle which will drop off
ticket holders less than three blocks from an entry point to Ford Field.783.

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S.S.howard@mcd. DETROIT, The Detroit Super Bowl XL Host Committee
is excited to host the Seattle Seahawks and their fans for Super Bowl XL. Tickets are
still available at http://www.

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The 26 restaurants in the Torino area are the first
McDonald's restaurants in the world to have the updated packaging for
customers.
Nutrition information on packaging, which was announced by Chief Executive
Officer Jim Skinner in October 2005, is a first for the quick-service industry
and builds on McDonald's 30-year history of providing nutrition information to
customers .. Super Bowl week also includes the
NFL Experience, Taste of the NFL, and the Super Bowl Gospel Celebration, among
hundreds of other events.
Fan lodging requests can also be handled through the Host Committee's
website http://www. The average temperature in late January/early February
is 27 degrees.

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McDonald's continues to work closely with scientists, key government
officials , and other experts to ensure the new nutrition information meets
local guidelines and is appropriately adapted for local relevance. i'm lovin
it(R)" message through "Passport to Play(TM)," a specially designed program
for children ages 8 to 10 featuring unique and interactive games from around
the world.

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Torino, Italy First Market to Introduce New Packaging

Olympic Athletes Join McDonald's to Unveil Activity Program for Children

TORINO, Italy, McDonald's Corporation
(NYSE: MCD) today launched the official global rollout of nutrition
information on its product packaging in restaurants in the 2006 Olympic Winter
Games host city, Torino. This is the latest step in McDonald's ongoing commitment to
providing consumers with information to help them make informed choices.
"We listen closely to our customers and understand how important
transparency is to them. In these instances, customers will be directed to McDonald's
websites or to in-restaurant materials for the nutrition information they
need.org .