"
Pasadena, California based Iikonn Brands Group, Inc.
Quiksilver's products are sold throughout the world, primarily in surf
shops, skate shops and other specialty stores that provide an
authentic retail experience for our customers. These icons of fun, fashion and all things fast are featured
in Bell Sports' 2005 bike and skate helmets, now available at retail.; Limerick, Ireland; and Hong Kong .

gee andersson

With a
highly successful suite of licenses, including his signature video
games on a number of popular console and hand-held platforms, Tony
Hawk is one of the most visible links between the action sports world
and the mainstream consumer market. For a list of store
locations, or for additional information, visit Kohl's web site at
www.; Rantoul,
Ill.

tobin viegen

in 2000.
Quiksilver's authenticity is evident in its innovative products,
events and retail environments across the globe. The popular multi-
sport helmet line is for biking, skateboarding, in-line skating and other
non-motorized wheeled sports.

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and Tony Stewart, plus a special commemorative helmet
honoring Dale Earnhardt Sr.

-- PROPER FIT: More helmets in the 2005 line are upgraded with Bell's
exclusive Quick Fit fit system, CamLocks for easier strap
adjustment and PinchGuard for no-pinch buckling .

-- MAKE AN ENTRANCE: Razzle Tazzles: Decorative handlebar streamers
with gemstones jazz up any bike. Wheelerz Spoke Lights: Motion-activated, multi-
colored lights in fun shapes attach to spokes and give bikes a colorful
glow."

Bell helmets are available at mass retailers such as Wal-Mart, Toys "R" Us
and Kmart, among other retailers.

terrebonne skateboarders

andersson captions

About Quiksilver, Inc. The
company operates 669 stores in 40 states. Bell believes wheeled sports are an
integral part of kids' lives, and that everyday interests can inspire them
to take proper safety measures when they ride. Headquartered in
Irving, Texas, the company has operations in Santa Cruz, Calif.

skateboarding pommier

Quiksilver 's primary focus is apparel, footwear and related
accessories for young men and young women under the Quiksilver, Roxy,
DC Shoes, Raisins, and Radio Fiji labels.com

skateboard skateboarders

com beginning in the spring of 2006. This is an exciting partnership with
Quiksilver that strengthens our mission to deliver exclusive national
brands, but even more importantly, continues to differentiate Kohl's
in the marketplace.

About Kohl's

Based in Menomonee Falls, Wis.bellbikestuff. Teens can explore their adventurous side with
signature helmets featuring skateboard icon Tony Hawk and BMX champ Dave
Mirra, or take a ride on the wild side with flame-covered, chopper-inspired
helmets and accessories , while younger kids enjoy traditional favorites,
such as Barbie and Batman.
(Click here for details )
Bell's inspiration for the new line came in part from a recent survey
conducted in conjunction with the National SAFE KIDS Campaign, which found
that a whopping 59 percent of kids ages 5 to 14 don't wear helmets when
participating in wheeled activities.

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com.

shad mirbach

, continues Kohl's
Brand Momentum and Differentiation

Kohl's Corporation (NYSE:KSS) and Quiksilver, Inc."
Bob McKnight, Chairman and Chief Executive Officer of Quiksilver,
Inc.

kleinschmidt filmer

Tony Hawk said, "We are really excited to expand the reach of our
brand and connect the culture of action sports with the Kohl's
customers. More information about Bell bike
helmets and accessories is available at www.

captions hopson

(NYSE:ZQK)
today jointly announced the signing of a license agreement, under
which Quiksilver would grant exclusive rights to the Tony Hawk
clothing brand to Kohl's. The license encompasses a range of apparel
and related products, including outerwear and accessories, for both
the boys and young men's categories and will be in all Kohl's stores
and Kohls. We are committed to making sure that the product, the
marketing , and the vibe of the line is true to our roots. We
look forward to developing the Tony Hawk Clothing collection, offering
a cool, trend-right alternative that addresses the fashion demands of
today 's young male shopper.
This connects us with a whole new group of young people. The company has also added
features to make it easier to adjust helmet straps and buckles to achieve
proper fit. Bell owns patents for
CamLocks and PinchGuard, and has a patent pending on QuickFit.

2005 Style Highlights

-- CUSTOM CHOPPERS: 89% of boys aged 8-15 are interested in chopper-
styled bikes and accessories, and popular bands like Good Charlotte are
bringing the trend to an even broader mix of tweens and teens. The company markets helmets and accessories under the Bell ,
Giro, Blackburn, CoPilot, X Games, West Coast Choppers, Batman,
Barbie, Hot Wheels and Fisher Price brands.

mortagne pommier

2005 Helmet Highlights

-- X-GAMES CHAMPS: Tony Hawk leads the line of Bell Signature Series
helmets featuring fellow X-Games champion Dave Mirra.

-- BATMAN , BARBIE, AND MORE: A line of Batman-inspired helmets and
accessories for biking and skating -- capturing the resurging popularity
of the Winged One, who will be the talk of summer '05 in the highly
anticipated film "Batman Begins.

About Bell Sports

Bell Sports is the world's leading designer and marketer of helmets and
accessories in the auto racing, motorcycle, cycling and action sports
categories.

nsson mirbach

Quiksilver, Inc. Bell is
bringing the low-ride, flame -soaked Harley look to the masses with its
line of Custom Choppers gear, including flame grips , iron cross pedals,
eight-ball valve-ends and more.

serfas shad

humphries klaas

"
Kevin Mansell, Kohl's president, said , "Tony Hawk has strong
name-recognition among Kohl's young male shoppers and their Moms. 3 Monte Carlo.

-- VALUE PACKS: Updates to Bell's popular value pack line for less than
$20 , including new themes such as Silly Monster Trucks for toddlers, and
Violet Flower Patch and Knight Quest for kids.

klaas skateboard

in the transaction. The market leader's 2005 line caters to a wide range
of tastes and ages.bellbikestuff.

tobin nsson

Youth value packs
in Skulls and Bones and Blue Flowers themes feature a helmet with matching
locks and valve caps.

"Consumers of all ages project who they are through what they wear, from
sports team hats and jerseys to designer-label jeans. Helmets are no
different," said Alex McKinnon, vice president of marketing at Bell.

skateboarding humphries

Quiksilver also manufactures
apparel, footwear and related accessories for boys (Quiksilver Boys
and Hawk Clothing ), girls (Roxy Girl, Teenie Wahine and Raisins
Girls), men (Quiksilveredition and Fidra) and women (Leilani
swimwear), as well as snowboards, snowboard boots and bindings under
the Lib Technologies , Gnu, DC Shoes, Roxy and Bent Metal labels.
This spring, kids can bike with Barbie and
Batman , head to the skatepark with Tony Hawk, and burn rubber with Dale
Earnhardt Jr.

-- NASCAR -THEMED: A NASCAR-inspired line of multi-sport helmets featuring
the car colors and signatures of the hottest stars in the sport today --
Dale Earnhardt Jr.'s No." Bike products featuring Barbie, Hot
Wheels and other kids' favorites fill out the licensed line with helmets
to suit all interests. Bell Sports
distributes its products in 45 countries.

andersson meally

will
be responsible for product design and Kohl's will manage sourcing,
distribution, marketing and all other functions . He was ranked the number one vert
ramp skateboarder in the world every year from 1984 to 1996. exclusively
represented Quiksilver, Inc.

tearsheets jody

Quiksilver Licenses Tony Hawk Clothing Brand Exclusively at Kohl's Department Stores

----

Tony Hawk, Quiksilver, Inc. and Kohl's Combined Expertise Brings New
Category to Consumers; License with Quiksilver, Inc. commented, "The continued growth of the boardriding lifestyle has
strengthened both our brand and industry's position in mainstream
culture while new business opportunities have been created.

tearsheets shad

Tony Hawk, a boardriding icon and the most dominant athlete in
skateboarding history, was the founder of Hawk Clothing, which was
sold to Quiksilver, Inc.com



Bell is making it easier than ever for people to express themselves through
helmets based on today's popular athletes, sporting events, fashion trends,
toys and characters .

serfas shad

PRESS RELEASE Bell Sports' New Helmets Let Kids Ride With Their Heroes Favorite Characters

"For
our 2005 line, we placed the greatest emphasis on designing helmets with
icons, images and characters that kids can associate with, while adding
features to make it easier to adjust our helmets for the optimal fit.

mortagne tearsheets

Business Editors/Fashion Editors

MENOMONEE FALLS, Wis., Kohl 's is a family-focused, value
oriented specialty department store offering moderately priced
national brand apparel, shoes, accessories and home products.kohls. The value pack line
features a helmet , matching knee pads and elbow pads.; York, Penn.

mortagne mirbach

Our
agreement with Kohl's brings together the power of one of the
country's leading retailers and our product and branding expertise.

Quiksilver designs, produces and distributes clothing, accessories
and related products for young-minded people and develops brands that
represent a casual lifestyle-driven from a boardriding heritage.





www. Ringer Dinger: Space-age-looking bells
you twist to turn heads.

newsome tobin

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- - kjjkjk

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