, The BMW Group (BMW and MINI
brands combined) reported sales of 22,218 vehicles in January 2006, an
increase of 12 percent over the 19,764 vehicles reported in January 2005.
BMW 's plant in Spartanburg, S. BMW reported sales of 3,819 vehicles compared to 4,236 vehicles sold in
the same month of 2005.S.com
http://www. Around-the-clock,
icelounge.com version 2. Check it out at http://www.icelounge.

q 7

in 2002.

BMW GROUP IN AMERICA
BMW of North America , LLC has been present in the United States since
1975.
Information about BMW Group products is available to consumers via the
Internet at:

http://www.bmwmotorradusa.4i (US) 460 460 626 626
X5 4. I'm constantly surprised
and impressed at the skateboarding and video editing skills of icelounge
members," says professional skateboarder Steve Caballero.

pages j

BMW Automobile Sales
BMW's monthly automobile sales were up 23 percent , to 15,455 versus 12,611
in January 2005.rolls-roycemotorcars., Since its launch in March of
2005 , icelounge. "icelounge presents an easy way to stay
in touch with true supporters of skateboarding and it gives me a chance to
see, in real-time, how skateboarding is evolving.

q j

com
http://www .com has superlative access to action
sports influencers that brands seek to reach.com offers
brands the ability to target specific demographics of the action sports
community.com.

skateboarding 1

BMW Brand Sales
BMW reported sales of 19,274 automobiles and Sports Activity Vehicles
(SAVs), up 14 percent compared to the 16,847 vehicles reported the same month
last year.

6 7

bmwusa.5i roadster (US ) 77 77 310 310
Z4 3. icelounge.prnewswire.

8 z

BMW Reports Best January on Record with Increase of 12 Percent; MINI Brand
Sales also Reports Best January Ever

WOODCLIFF LAKE, N.com is using its own social networking platform to collect consumer-
generated data from the highly desirable and influential action sports/youth
demographic .com to communicate
with their core consumer.

j pages

com
http://www.com has attracted over 25,000 members from all over the globe,
who have contributed in excess of 12,000 videos and 60,000 photos thus far .

1 pages

MINI Brand
MINI Automobiles
MINI USA reported sales of 2,944 vehicles in January 2006, up slightly
from the 2,917 sold in January 2005 for the best January since the brand went
on sale in the U.bmwgroupna.

icelounge.com The Leading Action Sports Social Networking Website Launches Version 2.0 With Mobile Video Upload

For the first
time, members can post content to the web without having to download to their
computer. "icelounge
members provide a connection to action sports which allows fans to see
continually-expanding content from pros and peers alike on an up -to-date
basis."
Top action sport brands have begun to use icelounge.

9 q

It was the strongest January on record, despite low inventories
that follow the annual holiday closures at most of BMW 's productions plants. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.Action sports website combines social networking and consumer-generated media
to create a community where members have access to an endless supply
of fresh content

COSTA MESA, Calif.com Membership Manager.net

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.

1 3

through networks of 340 BMW passenger
car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle
retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car
dealers.0i roadster (US) 49 49 139 139
Z4 126 126 449 449
525i (E60) 1,022 1,022 1,226 1,226
525xi (E60) 579 579 0 0
530i (E60) 901 901 1,395 1,395
530xi (E60) 929 929 0 0
530xi sports wagon (E60) 282 282 0 0
545i (E60 ) 6 6 657 657
550i (E60) 440 440 0 0
M5 (E60) 522 522 0 0
5 Series 4,681 4,681 3,278 3,278
645Ci 21 21 253 253
650i coupe 235 235 0 0
645Ci convertible 16 16 408 408
650i convertible 364 364 0 0
6 Series 636 636 661 661
745i 0 0 345 345
745Li 0 0 790 790
750i 289 289 0 0
750Li 1,131 1,131 0 0
760i 4 4 9 9
760Li 42 42 45 45
7 Series 1,466 1,466 1,189 1,189
Z8 Alpina 0 0 1 1
Z8 0 0 1 1

BMW Sports Activity Vehicle (light trucks) Sales Report for January 2006

2006 2005
January 3,819 4,236
Year-to-Date 3,819 4,236

Model January Year-to-Date January Year-to-Date
2006 2006 2005 2005

X3 2. Utilizing its own social
networking platform to collect member-contributed data, icelounge.
As the premier social network for skateboarders all over the world,
icelounge.499.

sports j

J.S.0 offers members the ability to send video and
photos from mobile phones directly to their member profile. The new functionality puts the power of instantly generated media
into the hands of icelounge.
Icelounge.com is currently expanding into other action sports and accumulating
user-generated content from surfing, snowboarding, motocross and BMX.

About icelounge.

8 z

BMW Group Begins New Year With Strong Sales

BMW Sports Activity Vehicle Sales
Sales of BMW's Sports Activity Vehicles decreased 10 percent in January
2006 ., LLC in South Carolina is part
of BMW Group's global manufacturing network and is the exclusive manufacturing
plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales
organization is represented in the U.com
http://www.miniusa.0i (US) 1,900 1,900 1,731 1,731
X5 4.
Icelounge.com members.
The ability to constantly acquire the latest content has positioned
icelounge. "People want to be entertained and be in the know, " says Salman Agah,
professional skateboarder and icelounge.com, the leading action sports community website, combines the
best features of social networking, consumer-generated media, and mobile phone
technologies to establish an online destination targeting the youth
demographic. The community is self-marketing and self-maintaining: members
supply fresh content and invite others to view it .4330
Email: info@propagandahq.

sports 3

com

BMW Car Sales Report for January 2006

2006 2005

January 15,455 12,611
Year-to-Date 15,455 12,611

Model January Year-to-Date January Year-to-Date
2006 2006 2005 2005

325i (E90) 4,152 4,152 0 0
325i (E46) 11 11 3,086 3,086
325Ci 201 201 322 322
325Ci convertible 270 270 363 363
325i sports wagon 4 4 92 92
325xi (E90) 1,556 1,556 0 0
325xi (E46) 0 0 848 848
325xi sports wagon (E90) 129 129 0 0
325xi sports wagon (E46) 0 0 124 124
330i (E90) 896 896 0 0
330i (E46) 2 2 809 809
330Ci 148 148 259 259
330Ci convertible 288 288 311 311
330xi (E90) 678 678 0 0
330xi (E46) 0 0 437 437
M3 121 121 259 259
M3 convertible 90 90 123 123
3 Series 8,546 8,546 7,033 7,033
Z4 2.

9 z

Certified Pre-owned
BMW reported a 21 percent increase in sales of Certified Pre-Owned
vehicles sold in January 2006, for 5,761 vehicles compared to 4,745 vehicles
in 2005.
The member-generated content keeps "loungers" online for an average of 20
minutes per session and attracts 500+ new members a week. Icelounge.

z personal

C. reopened January 9th following an extended
construction closure while a new single -line production system was installed. BMW (US) Holding Corp.com as the preferred social networking community for all action
sports.com also provides a means for professional athletes to interact
with their fans on a personal level.com
icelounge.

Contact: Mike Ensch
949.

skateboarding x

The BMW Group in the United States has grown to include marketing, sales, and
financial service organizations for the BMW brand, the MINI brand, and the
ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country.

9 j

BMW Manufacturing Co.0i 1,339 1,339 1,417 1,417
X3 1,388 1,388 1,811 1,811
X5 3.8is (US) 71 71 68 68
X5 2,431 2,431 2,425 2,425

MINI Sales Report for January 2006

2006 2005

January 2,944 2,917
Year-to-Date 2,944 2,917

Model January Year -to-Date January Year-to-Date
2006 2006 2005 2005

MINI Cooper 1,103 1,103 1,087 1,087
MINI Cooper S 1,139 1,139 982 982
MINI Cooper Convertible 274 274 460 460
MINI Cooper S Convertible 428 428 388 388

Total MINI 2,944 2,944 2,917 2 ,917

Members can also communicate through
the network via comments, blogs, private messaging , and picture/video ratings.com is committed
to introducing innovative technology to its members, providing incomparable
market research and furthering communication between consumers and
manufacturers .com/ud_public.

Includes personal sites of skateboarders.

3 pages

5i 49 49 394 394
X3 3.
Vipe Desai
http://profnet.jsp?userid=347858

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