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Vimation Enables New Ecommerce Shopping Experience With Interactive Video

ONTARIO, Calif. Because Vimation's solution
seamlessly integrates with our existing E-commerce platform, it allows us to
offer our merchandise within the environment our audience wants to aspire to
themselves," said Todd Melinn, Chief of Operations for Active Mailorder.

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com.COM is making fashion season
mobile, creating video Podcasts of the designer runway shows in New York,
Milan and Paris.

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When visiting Active Mailorder's [ http://www.1
million, up more than 45% over the same week last year.

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COM and MEN.

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, Active Mailorder , one of the
largest premier sources for the latest skateboards, skate shoes and clothing
from all of the top skate brands, has partnered with Interactive Video Media
firm Vimation to integrate their interactive video solution into Active's
newly redesigned E-commerce website, http://www.
Vimation, Newport Beach, CA, has created a proprietary online rich media
solution VIM(R) (Video Interactive Media), where users navigate, browse or
shop by interacting directly on a high quality video -- without the need to
click on links or buttons outside the video or launching a new pop-up windows.

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Active Mailorder Launches Pro Skater Interactive Video With Ecommerce For Its Online Customers

European and New York Designer Shows available on iTunes

NEW YORK, STYLE.com ), and fashion (STYLE.729.com

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COM, a CondeNet publication, is the definitive fashion website ,
extending the editorial authority of Vogue and W magazines to the Internet.

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This is a powerful tool for marketers looking to
raise the bar in their branding and Ecommerce efforts," said David Hemingway,
president of Vimation. The Podcasts are the latest addition to STYLE.

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It opens a completely new way to merchandise our products to our
customers.

STYLE.7994
robin@rg -pr.

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activemailorder."
Sony BRAVIA will sponsor the STYLE.COM
STYLE.

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STYLE.COM Brings Fashion Week to Your iPod

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COM.

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com ]'PRO' section,
users have the opportunity to click on the skate equipment the PRO is using or
apparel the PRO is wearing in the video and buy each product right from that
page.COM launched in September
2000.

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The captivating, 3-5 minute mini-documentaries go beyond typical runway
videos to truly capture the atmosphere of the shows, using behind-the-scenes
interviews and celebrity quotes to illuminate the catwalk and backstage
footage.COM Podcasts; a :05 second video spot
will run before each episode.
Offering comprehensive runway coverage with over 50,000 photos, authoritative
trend reporting, the latest social, celebrity and fashion news and interactive
forums on every aspect of the fashion industry, STYLE.COM offers visitors a
total fashion experience.

CondeNet
CondeNet is the leading creator and developer of upscale lifestyle brands
online, providing enjoyable, useful services that build upon the heritage of
the world's most prestigious magazines. The company publishes significant
online properties in the categories of food (Epicurious.

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"We
are now able to bring the emotional aspect of skateboarding to life on our
site for our customers where they can take action and become part of the
experience. Page views for New York Fashion Week totaled 45.com), travel
(Concierge. Based in New York, CondeNet is owned by Conde Nast, a privately held
media company.

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activemailorder. Users can
browse and buy the skateboard deck, wheels, shoes or pants each PRO is using
in their respective video."
"On Active's website, customers can watch their favorite skateboarding PRO
in action and buy the skateboard he is using or the shoes he is wearing in the
video -- through the video.
"This is a logical next step for us," said Jamie Pallot, editorial
director of CondeNet, which publishes STYLE. Based in New York, STYLE.

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"Our goal is to capture the
excitement of fashion week and share it with our readers, and the iPod gives
us a whole new vehicle to do that.

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STYLE.

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Podcasts of Marc Jacobs, Ralph Lauren, Calvin Klein and more
are currently available on iTunes, with at least 10 additional shows from
designers like Prada, Chanel, and Gucci being released over the next two
weeks.

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"Vimation's VIM system of taking a 'passive' video and making it
interactive transforms the association of our PROs and the products they use
to a whole new level for selling online.COM's comprehensive ,
ever-evolving coverage, which has been luring a growing number of users to the
site for their fashion news.

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Eric Koston, Andrew Reynolds, Jon Allie and Kenny Anderson are the
first Active PROs to be featured this new interactive video module.COM); these titles have
won numerous accolades from bodies including the American Society of Magazine
Editors, the James Beard Foundation, Media Industry Newsletter, and the Webby
Awards.

CONTACT: Robin Goetz
646.