com.
Now in more than 62 million homes, OLN is the home of best-in-class events
like The Tour de France, The Gravity Games, Professional Bull Riders (PBR),
USSA Skiing and the Boston Marathon. "Miller is proud to be a Heritage sponsor of the
Rodeo, and proud to contribute to one of the greatest traditions in
Houston."

In addition to the scholarship and sweepstakes giveaway , Miller is the
presenting sponsor of two concerts, Cross Canadian Ragweed on March 6 and
Pat Green on March 10, at the Houston Livestock Show and Rodeo
(February 28-March 19).m.

traveling down

Important factors that could cause the
Company's actual results to differ materially from those expectations that are
disclosed in this press release include, without limitation, risks and
uncertainties associated with the conditions of the markets for live events,
broadcast television, cable television, Internet , entertainment, professional
sports, and licensed merchandise; acceptance of the Company's brands , media
and merchandise within those markets; uncertainties relating to litigation;
risks associated with producing live events both domestically and
internationally; uncertainties associated with international markets; risks
relating to maintaining and renewing key agreements, including television
distribution agreements; and other risks and factors set forth from time to
time in Company filings with the Securities and Exchange Commission.

Miller Lite Saloon Concerts at the Championship Bar-B-Que Competition

Hank Williams III Thursday, February 23 at 9 p. Miller's oldest brew is
Miller High Life, the champagne of beers. For more information, visit
www.

rodeos rodeo

Miller Brewing Company , Heritage Partner of the
Houston Livestock Show and Rodeo, announced today that it will kick off
its activities at this year's World's Championship Bar-B-Que Contest at
Reliant with a "hands on the hard body" competition, where 12 Rodeo
fundraising committee representatives will compete to see who is "The
Toughest Bull" and win $12,000 in scholarship funding on Saturday, February
25 .
Trapt Saturday, February 25 at 9 p.

double atkinson

Forward-looking statements relate
to expectations concerning matters that are not historical facts. Miller to brew 'confoundedly good beers'
with 'uncompromising quality.

Includes sites that are a service to the sport of rodeo.

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Consumers , 21 years or older, will have the opportunity to win tickets to
these special appearances through giveaways on 94."
About Justin Sportsmedicine Team: The Justin Sportsmedicine Team
was the idea of Don Andrews and J.

learn festivals

"We look forward to
finding new ways for the relationship to thrive in the coming months and
beyond. women in professional
beach volleyball.
The Company does not undertake any obligation to update any forward-looking
statements.
"Our team treats over 6,000 rodeo related injuries per year and we are
excited to have DonJoy products in our training rooms and mobile
sportsmedicine centers. For
additional information on the Company, please visit www.

advancement competitions

We also look forward to working
with the athletes to design new products to meet their specific
bracing needs.

saddlemakers saddle

OLN is distributed via cable systems and satellite operators
throughout the continental United States and Hawaii. The Company believes that the expectations reflected in the
forward-looking statements are reasonable , but cannot assure you that those
expectations will prove to be correct. "With the
breadth of our product offering, we will provide products for anything
from a wrist sprain to a torn ACL.

riding learn

All tournaments will be
televised live (or same day) on either Fox Sports Net or NBC Sports.m.

Business Editors/Sports Editors/Health/Medical Writers

SAN DIEGO----dj Orthopedics, Inc. Pat Evans, MD , (Team Physician for
the Dallas Cowboys) who were asked by the PRCA to cover the Wrangler
National Finals Rodeo (the Super Bowl of Rodeo) in 1980.com

ingram riding

9 between March 1-10.S. As part of the agreement,
dj Orthopedics will provide the Justin Sportsmedicine Team, and the
over 7,000 athletes they represent who compete in 12 rodeo circuits
nationwide, with the complete line of DonJoy rigid and soft bracing
products. The service
was an immediate hit with these extreme sport athletes (rodeo is the
original extreme sport - circa the 1880's) at this most demanding
rodeo event. The Justin Boot Company of Fort Worth, Texas was
contacted and agreed to underwrite the entire cost of the program so
economics would never be a deterrent for the cowboys and cowgirls to
seek quality medical care.: dj Orthopedics is a global medical
device company specializing in rehabilitation and regeneration
products for the non-operative orthopedic and spine markets.

traveling worlds

S.m. "We look forward to
establishing a long term relationship with the Justin Sportsmedicine
Team, and the professional cowboys they serve", he added.

don saddlemakers

"
"As OLN continues to add best-in-class events to our line-up , the
increased popularity surrounding the AVP Nissan Series and the sport of beach
volleyball make this partnership a great fit for us," said Marc Fein, OLN's
Senior Vice President of Programming and Production.m.' Through more than 150 years of innovation
and brewing excellence, Miller has built a broad portfolio of award-winning
beers that represents approximately 18% of the U. Its
brand portfolio is led by Miller Lite, the great tasting, less filling beer
that created the American light beer segment in 1975.

mechanical cowboy

In addition to the semifinals, OLN will also feature highlights from the
AVP Nissan Series finals in Summer Revolution, a new prime time program that
will air weekly.

As part of the Championship Bar-B-Que Contest events leading up to the
Toughest Bull Competition , Miller also will host private concert
performances by Hank Williams III (Thursday, February 23) , The Presidents
of United States of America (Friday, February 24) and Trapt (Saturday,
February 25) at the Miller Lite Saloon, Miller's on-site hospitality area.MillerBrewing.com.

dj Orthopedics Announces Medical Supplier Agreement with Justin Sportsmedicine Team

saddle learn

This is the first time that the AVP Nissan Series semifinal
matches will be shown on television.
"We are excited about our new partnership with OLN as it shows tremendous
progress in growing the AVP Nissan Series within television properties," said
Leonard Armato, commissioner of the AVP Nissan Series.
AVP Pro Beach Volleyball Tour, Inc. ("AVP") is a leading lifestyle sports
entertainment company focused on the production , marketing and distribution of
professional beach volleyball events and associated merchandise worldwide . dj Orthopedics is known for their high quality
DonJoy products and we see it as a great opportunity to partner with
the market leader.

atkinson double

The Network offers exclusive programming
in four primary areas: Outdoor Adventure, Action Sports, Field Sports and
Bulls + Rodeo.

Miller Lite Presents at

Cross Canadian Ragweed Monday, March 6at 7 p.

bull advancement

For more information, please visit http: //www.

About OLN
OLN(R) is the leader in outdoor adventure and action sports television .

Forward Looking Statements
This news release contains forward-looking statements pursuant to the safe
harbor provisions of the Securities Litigation Reform Act of 1995, which are
subject to various risks and uncertainties.

PRESS RELEASE Miller Searches for 'The Toughest Bull' at the World's Championship Bar-B-Que Contest at the Houston Livestock Show and Rodeo(TM)

A fully loaded Miller-branded 2006 Ford F-150 will serve as the
"hard-body," after which the truck will be given away to a
legal-drinking-age consumer via an in-store sweepstakes through
participating Houston retailers where Miller products are sold.

"The Houston Livestock Show and Rodeo is an exciting event the entire state
of Texas savors every year," says Rene Ramos, Houston Marketing Manger ,
Miller Brewing Company.
Pat Green Friday, March 10 at 7 p.
The Company sells its products in the United States and in more
than 40 other countries through networks of agents , distributors and
its direct sales force that market its products to orthopedic and
podiatric surgeons, spine surgeons, orthopedic and prosthetic centers,
third-party distributors, hospitals , surgery centers, physical
therapists, athletic trainers and other healthcare professionals.

advancement saddles

("AVP "), a wholly owned subsidiary of AVP, Inc.
The cable network will provide a minimum 28 hours of coverage throughout
the season and is scheduled to air the matches on the same-day or same-week
delayed basis. It is the only network that will have a presence at all 14 of
the AVP Nissan Series tour stops.5 The
Buzz, Houston's New Rock Alternative beginning February 12th. Fifteen winners
and their guests will be selected through an on-air sweepstakes on Estereo
Latino 102. market share.

Miller imports Peroni Nastro
Azzuro, Pilsner Urquell and Foster's and brews regional craft beers
Leinenkugel's and Henry Weinhard's. Near-premium beers include Milwaukee's
Best Light, Olde English 800, Mickey's Malt Liquor, Icehouse and Sharp's, a
non-alcohol brew. The
Company's broad range of over 600 rehabilitation products, including
rigid knee braces, soft goods and pain management products, are used
in the prevention of injury, in the treatment of chronic conditions
and for recovery after surgery or injury.

championship committed

"OLN's commitment to
the AVP Tour and our athletes demonstrates the increasing interest in the
sport of beach volleyball and its future as one of the top sports in the
world.
Professional beach volleyball is one of the most exciting and fastest growing
sports in the United States today.

saddlemakers festivals

(OTC Bulletin Board: ONET) and OLN(R) jointly announced an agreement today
that will give the cable network the exclusive rights to televise one men's
semifinal and one women's semifinal at each of the 14 tournaments throughout
the 2005 season. In 2004, AVP athletes successfully
represented the United States during the Olympics in Athens, Greece, winning
gold and bronze medals, the first medals won by U.

To win passes to these invitation only performances , tune into 94.

worlds don

"

About AVP Pro Beach Volleyball Tour, Inc.m.

Go Tejano Day Sweepstakes

Legal drinking-age consumers will have the opportunity to win passes to
Miller Lite Rodeo VIP Suite at Reliant Stadium to enjoy Ramon Ayala and Jay
Perez, and all the Go Tejano Day activities on March 12th.

About Miller Brewing Company:

As one of America's oldest brewers, Miller Brewing Company continues the
commitment of founder Frederick J.

double bull

AVP Nissan Series Signs First-Ever Agreement to Air Semi-Finals on OLN

Finals for the AVP Pro Beach Volleyball tour will continue to air on NBC
Sports and Fox Sports Net.,
(NYSE:DJO), a global medical device company specializing in
rehabilitation and regeneration products for the non-operative
orthopedic and spine markets , today announced a sponsorship agreement
with the Justin Sportsmedicine Team, the official medical provider to
The Professional Rodeo Cowboys Association.
"We are pleased to be bracing some of the toughest athletes in the
world", said Les Cross, CEO of dj Orthopedics.

fairs championship

AVP operates the industry 's most prominent national touring series, the AVP
Pro Beach Volleyball Tour, which was organized in 1983. Words such
as "projects," "believes," "anticipates," "plans," "expects," "intends" and
similar words and expressions are intended to identify forward-looking
statements.5 The Buzz, Houston's New
Rock Alternative. Miller is a wholly owned subsidiary of SABMiller plc,
the world 's second largest brewer.

fairs committed

The Presidents of United
States of America Friday, February 24 at 9 p."
"We are excited to have dj Orthopedics as an official medical
supplier to the Justin Sportsmedicine Team," said Don Andrews,
Executive Director of the Justin Boot Company Sportsmedicine Program. The Company's regeneration
products consist of bone growth stimulation devices that are used to
treat nonunion fractures and as an adjunct therapy after spinal fusion
surgery .djortho.

mechanical saddle

MILLER SCHEDULE OF EVENTS

Ford F-150 Sweepstakes

Look for displays at local participating Houston retailers where Miller
products are sold for the Ford F-150 sweepstakes entry details. Justin Boots and the PRCA also fund and
administer the Justin Cowboy Crisis Fund which provides need based
financial assistance to rodeo athletes who are injured in the
competition arena in this most grueling and dangerous professional
sport.

festivals oldest

~ Cable Network to Televise One Men 's/Women's Semifinal Per Tournament ~

LOS ANGELES, AVP Pro Beach Volleyball
Tour, Inc . Featuring more than
150 of the top American men and women competitors in the sport, AVP will stage
14 events throughout the United States in 2005.avp. Actual
results could differ materially from those currently expected or anticipated.

Contact: Courtney Leddy, (646) 283-2121, cleddy@avp .com. The company also
brews smooth, golden rich Miller Genuine Draft using a unique
cold-filtering process Miller introduced in 1985.

About dj Orthopedics, Inc.