40. John Hancock All-Star
FanFest includes more than 40 interactive exhibits and attractions , Major
League clinics and seminars, free autograph sessions, live entertainment,
memorabilia and much more.
In 2001, Todd McFarlane reshaped the sports collectibles market with the
introduction of McFarlane's Sports Picks NFL, NHL, NBA and MLB action figure
lines.com/dietpepsi.com) is
the refreshment beverage unit of PepsiCo Inc.S.

The sites listed are either not specific to a single sport or cover multiple sports.

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Both figures are
individually packaged in a special All-Star clamshell container.

-- Each week of the season, participants will select four NFL players for
their team: a wide receiver, running back, quarterback and one rookie.

Sky Box Sport Scenes Announces Licensing Agreement with MLB

is a Massachusetts-based, woman-owned
corporation founded in 2003 .

About Major League Baseball Properties:
The Major League Baseball Clubs formed Major League Baseball Properties
(MLBP) in 1966 as the Club's agent for marketing and trademark licensing and
protection.

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Fans who register for Diet Pepsi's "NFL Rookie
Challenge: The Ultimate Fantasy Football Game" will be automatically entered
for a chance to win Super Bowl tickets for life.

About Pepsi
Purchase, N.pepsi.. Major League Baseball Properties is responsible for managing
consumer licensing activities, developing national advertising campaigns,
cultivating sponsorship opportunities with major consumer brands and
corporations, growing the game and the business of baseball outside the United
States and creating national marketing programs in conjunction with Clubs,
broadcast rights holders and national sponsors.

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Here's how the game and sweepstakes works:

Diet Pepsi NFL Rookie Challenge: The Ultimate Fantasy Football Game
-- Register to play at http: //www. (http://www.
For more information about Major League Baseball, log on to
http://www.

Sports , of course, is nothing without its Fans.

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7
and new Tigers pitcher Troy Percival, No. The company also makes and markets North
America's best-selling ready-to-drink iced teas and coffees, respectively , via
joint ventures with Lipton and Starbucks.
By combining the latest digital imaging technology with the highest quality
materials available in the wallpaper industry, our sharp, vibrant products
remind baseball fans of all ages what a great experience our national pastime
is," says Robin Wilson, President of Sky Box Sport Scenes, Inc.
Product Distribution channels will include on -line retailers such as
MLB.

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Winner to be Randomly Selected from Registered Participants of Ultimate
Fantasy Football Game on NFL.
Winning is simple. Fans vote for their favorite
NFL rookie each week at NFL. in the United States and Canada. The concept for Sky Box Sport Scenes was founded
by Robin's 7-year old son when he asked for a wall-sized picture of his
favorite baseball stadium for his sports room.

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Ivan 'Pudge' Rodriguez and Troy Percival McFarlane's Sports Picks Exclusives Available Only at John Hancock All-Star FanFest July 8-12

newscom.

This category contains sites that are general resources for sports fans.

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, McFarlane Toys will once again be
part of John Hancock All-Star FanFest, an interactive baseball theme park that
will open Friday, July 8 and run through Tuesday, July 12 at COBO
Conference/Exhibition Center in Detroit as part of 2005 Major League Baseball
All-Star Week.

, Attending a Super Bowl game is
often considered a once-in-a-lifetime experience, now one football fan will
win tickets to the biggest sporting event of the year -- for life.MLB.

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They will accumulate points based on their players' performances .
Its U.

Most scholars suggest that 'fan' is a shortened form of 'fanatic.

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-- The game ends January 8, 2006.SkyBoxSportScenes.

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The McFarlane Toys booth will be located in the collector's showcase
attraction, and will feature rare figure prototypes and a first look at the
upcoming McFarlane Sports Picks MLB lines.
John Hancock All-Star FanFest, an interactive baseball theme park and the
largest baseball fan event in the world, will make its first visit to Detroit
to launch the 2005 Major League Baseball All-Star Week. McFarlane is also well-known in the sports
collectibles world as the owner of several historically significant home run
baseballs including Mark McGwire's #70 and Barry Bonds #73.

-- The fans with the highest points totals each week will win official
NFL merchandise.Y. The
company is currently negotiating licenses with the NFL, NASCAR, Collegiate
Licensing Company, NBA and the NHL.

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PURCHASE, N.com and the rookie with the most votes at the end
of the season will be awarded the Diet Pepsi NFL Rookie of the Year Award at
the Super Bowl.

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com) and the
official website of Major League Baseball (http://www. Plus, the points leader at
the end of the season will win a trip for two to the 2006 NFL Draft.

Diet Pepsi is the official soft drink of the NFL.-based Pepsi-Cola North America (http://www.com.

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The figures will cost $15 each or $25 for a set. Featuring award-winning detail, accuracy and a reputation for
delivering picture-perfect facial likenesses, McFarlane's Sports Picks have
been a sellout success with every series and can be found at most major
retailers for about $10. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Wild Cherry
Pepsi, Pepsi Twist , Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain
Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug,
Slice, Aquafina, FlavorSplash, Aquafina Sparkling, Dole single-serve juices,
Tropicana Juice Drinks and SoBe. announced that
it has entered into a multi-year licensing agreement with Major League
Baseball Properties to develop, manufacture, market and distribute high
resolution, wall-sized photomurals of Major League Baseball(TM) ballparks.

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Pudge will be in his home white
jersey and Percival in his gray road uniform.

-- The person who garners the most cumulative points over the 17-week NFL
season will win a trip for two to the 2006 NFL Draft.com, the official Web site of Major League Baseball, MLB team stores,
national home center stores, national paint and wallpaper stores, multi-chain
furniture stores, and specialty team + souvenir merchandise stores.

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The initial product roll-out offering includes: Fenway Park, Yankee Stadium,
Wrigley Field, Shea Stadium and US Cellular Field. He was thinking big .

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com).

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(Photo: http://www.com/cgi-bin/prnh/20050420/NEW053 )
"We're very excited to have the opportunity to work with Major League
Baseball Properties and provide our products to baseball fans across the USA.com):
Sky Box Sport Scenes, Inc.

For information for/about fans of a particular sport, please see that sport category.

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TEMPE, Ariz. For more information about John Hancock All-Star
FanFest , visit the Tigers official website (http://www. MLBP also operates a full-
service video and audio production unit (Major League Baseball Productions), a
publishing division and stock photo licensing agency, and manages logistics
for the All-Star Game and World Series as well as all other special events.

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Diet Pepsi to Award One Lucky Person Super Bowl Tickets for Life

' In some cases they 're quite right.

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We will be offering two Detroit Tigers exclusive figures for sale during
John Hancock All-Star FanFest: superstar catcher Ivan "Pudge" Rodriguez, No. BOSTON, Sky Box Sport Scenes , Inc.

About Sky Box Sport Scenes, Inc.

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Win Super Bowl Tickets for Life Sweepstakes
-- Each person who registers for Diet Pepsi's "NFL Rookie Challenge: The
Ultimate Fantasy Football Game" will be automatically entered into the
"Super Bowl Tickets For Life " sweepstakes.

-- One grand prize winner will be randomly selected and will receive two
Super Bowl tickets for life (60 years) or a trip for two to the Super
Bowl for 10 years or a cash value.

-- The sweepstakes runs through January 13, 2006.
The agreement includes product lines for current and vintage ballparks along
with jewel events such as the World Series(R) and MLB(TM) All-Star Game(R). as he
put it "Major League" size.

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Diet Pepsi's "NFL
Rookie Challenge: The Ultimate Fantasy Football Game" and the "Win Super Bowl
Tickets for Life" sweepstakes are a part of Diet Pepsi's NFL Rookie platform,
which includes the Rookie of the Year program.

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- - kjjkjk

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