The TEAm will
travel across 10 cities, bringing
the Challenge to life and encouraging
Americans to drink three servings of tea everyday and bike
three times a week
as a simple way to lead a healthier lifestyle.S., ranging from world
class
competitors to regional teams and local educators," said PowerBar Sports
Marketing Manager Natalie
Ferguson.
fullest scientifically
NEW YORK, LIPTON Tea takes its commitment to
health and vitality to a new level with
the addition of top-ranked cyclist
Kristin Armstrong to the 2006 TEAm LIPTON women's pro cycling
and triathlon
team.S. For more
information on the LIPTON Live Well Challenge and the healthy benefits
of
Lipton Tea, visit http://www.
2006 will mark the nineteenth year for the company's annual
athletic
sponsorship program, which identifies and partners with more than 5,000
PowerBar brand
ambassadors each year across the U.devlin multisport
"There is no better, more accomplished and vibrant team of
athletes to
represent the LIPTON brand," says Patricia Zenobi, Unilever Marketing
Director, LIPTON
US. The TEAm will compete in USA
Cycling national road and track events and Ironman and international
triathlon
events, capping the season with the U. "We are extremely grateful to LIPTON, a
committed
brand that will help grow the sport and provide great opportunities
for athletes. Backed by decades
of sports nutrition experience, PowerBar's
product line includes a full spectrum of great-tasting
food and beverage
options developed to meet the nutrition and energy needs of everyone from
athletes
to individuals seeking healthy food choices.maryellen devises
TEAm Lipton is managed by Velocity Sports Management
and focuses on
nurturing elite-level U.
"I'm looking forward to bringing my experience and
knowledge to this group
of exemplary athletes," said Liese.
fuhr triathlete
C.J.teamlipton. PowerBar proudly
fuels
world-class athletes including Lance Armstrong and Michael Phelps, and
sponsors premier
organizations and events including the Susan G. Komen Breast
Cancer Foundation; The Leukemia + Lymphoma
Society's Team In Training; Ironman
North America Triathlons; and the Chicago, Boston and ING New
York City
Marathons.triathlon ironman
National time trial
champion
* Laura VanGilder, Cresco, Penn
.: Ironman World Championship
top finisher in 2004 and 2005
* Bodil Arlander, San Francisco
, Calif.scientifically multisport
About Unilever
Unilever (NYSE: UL, UN), one of the world's largest consumer
products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene
and personal care. Individual and team sport athletes, coaches, nutritionists, trainers
and health
and fitness influencers across all disciplines and competitive
levels are invited to visit http:
//www.powerbar.
The 2005 PowerBar Team Elite roster includes thousands of sponsored
athletes
and instructors from more than twenty athletic disciplines, including
baseball, football, soccer
, track and field, cycling, triathlon, golf,
surfing, skiing/snowboarding and personal fitness training
.byrn system3
S.
In the United States these brands include recognized names such as: Axe,
"all," Ben + Jerry
's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove
personal care products, Eternity by Calvin
Klein, Hellmann's, Lipton, Knorr,
Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and
Vaseline. Education will continue to be a priority for the 2006-2007
Team, who will work with PowerBar
to educate their communities about proper
nutrition and hydration and the supporting role of PowerBar
products. Current team
members include surfer Kate Skarrat, triathlete Julie Swail, BMX racer Warwick
Stevenson and U.multisport devises
: 2005 G."
Other supporting sponsors of the team include Fuji Bicycles, Shimano
,
Biemme, Fi:z;ik Saddles, Oval Concepts, LAS helmets, Rider Sandals, CamelBak,
DeFeet, Smith Optics
, Cateye, SKS, SciCon, Arundel and Clif Bars.lipton.ttu cuddeback
com.vo2 treadmill
Partnering with BikeTown
USA, TEAm LIPTON
and the Challenge will help Americans make positive changes
in their lives by incorporating tea and
exercise in their daily routines,
giving away one bike a day and LIPTON tea for over 150 days.: Ironman
specialist and multiple-
time All-American
* Director Sportif: Thomas Liese, Leipzig
, Germany
"We're thrilled to be managing a women's program of this caliber," said Ed
Beamon
of Velocity Sports Management. "Team Elite athletes are integrated into
PowerBar product testing
and company nutritional studies in an effort to keep
them and us at the forefront of sports nutrition
research and consumer needs
from the category.powerbar.byrn scientifically
"Their commitment to quality performance
and inspiring
Americans to live well and achieve their fitness and nutrition goals mirrors
our
values completely. National and World
Championship teams:
* Kristin Armstrong, Boise, Idaho:
Olympian, 2005 U.S.: Ranked in the top-10 of American
road cyclists
* Grace Fleury,
Winston-Salem, N. For more
information about TEAm LIPTON, go to http://www. All
of the preceding
brand names are registered trademarks of Unilever. Olympic track and field sprinters Justin Gatlin and
Shawn
Crawford.321 dehmel
In the multisport
category, TEAm LIPTON is represented by Rebeccah Wassner, Bo
Arlander and Kiki
Rutkowski, who will compete in World Cup and Ironman events.PowerBar Issues Open
Call For 2006-2007 PowerBar Team Elite(TM) Athlete Sponsorship Program
S.triathlete system3
S. riders such as Kori Kelly
Seehafer, Grace Fleury, Kristen
LaSasso, Meredith Miller and Lara Kroepsch.
The TEAm LIPTON
Roster
TEAm LIPTON consists of 13 top-level athletes, with a stellar combined
resume featuring
the Olympic Games and the U."
Applications for the 2006-2007 team are currently available at
http://www.duathletes 321
In addition to Armstrong, the squad also features Laura
VanGilder, one of the winningest
sprinters in women's cycling, and other
leading U.: An up-and-coming climbing and stage
race specialist
* Liza Rachetto, Boise, Idaho: An all-around rider competing in road and
track
* Sarah Caravella, Breiningsville, Penn. The company has a
portfolio of brands
that make people feel good, look good and get more out of
life.byrn dehmel
: 2005 Atlanta 10K Classic champion
and
fourth place at 2005 U.Y.com.com. In addition, PowerBar
Team Elite members are provided
with tools to help promote themselves and
their sport within their communities. PowerBar is owned
by Nestle SA.Websites belonging to coaches and coaching services specializing in triathlon.
ironman maryellen
unilever
.com Through November 2005 -
BERKELEY, Calif.flume cuddeback
National time trials
* Lara Kroepsch
, Boulder, Calif.: One of America's top climbing
specialists
* Meredith Miller, Auckland
, New Zealand: European World Cup veteran
* Katherine Lambden, Fort Lee, N. Each day, around the
world, consumers
make 150 million decisions to purchase Unilever products. - Applications Accepted
at PowerBar.natt triathlon
cyclists and triathletes to compete at the highest
level in world-class competition
and towards selection for the 2008 Beijing
Olympic Games. The squad is completed with
Katherine
Lambden, Liza Rachetto and Sarah Caravella.system3 fullest
Track National Championships in
October., PowerBar announces
an open call
for applications for the 2006-2007 PowerBar Team Elite(TM) athlete sponsorship
program
.com/teamelite/application through
November 21, 2005 to submit their application. Whether through
personal
success in competition or in serving as a dynamic and positive athletic
influencer within
their community, the PowerBar Team Elite program seeks
individuals who embody the PowerBar brand
through athletic achievements and
exemplary sportsmanship.com/teamelite/application and will be accepted
through November
21, 2005.triathlon 321
S. "I plan to create the perfect team
environment and give direction
that will motivate these women to perform at
their very best. Mengoni Grand Prix and
Rochester
Twilight Criterium champion
* Rebeccah Wassner, New York, N. For more information visit
http:
//www.
who demonstrate and
communicate a passion and commitment to sport.
The company
helps PowerBar Team Elite athletes perform at their best by
supplying PowerBar nutritional energy
food products as well as PowerBar-
branded gear and apparel for training and competition.
triathlon flume
Lipton
(R) Puts the Power to the Pedal: Kristin Armstrong Joins World-Class Women's Cycling and Triathlon Squad
National time trial champion and Olympian Armstrong will lead a roster
of elite-level cyclists
and triathletes in a race schedule spanning more than
100 events in nine countries and 14 states
.S."
Following on the heels of a highly successful 2005, TEAm Lipton kicks off
the 2006 season
with new director sportif Thomas Liese, a former World
Champion, Olympian and Tour de France finisher
with over 20 years of road and
track racing at the sport's highest level.: 2005 Colorado State Cyclocross
Champion;
Two-time Collegiate National Criterium and 2005 International Women's
Criterium
champion
* Kristen LaSasso, Aptos, Calif.: 2004 Pro Rookie Triathlete of the Year
and
World Cup triathlete
* Kiki Rutkowski, MD, San Francisco, Calif. In exchange, these athletes
represent
the spirit of PowerBar and work to educate the public about sports nutrition
and the
nutritional benefits of PowerBar products. 2006-2007 PowerBar Team Elite members will be notified in
February
2006.triathlon devises
"
TEAm Ambassadors of the LIPTON Live Well Challenge
Fuelled by tea
and propelled by fitness, TEAm LIPTON are role models for
Americans taking on the LIPTON Live Well
Challenge.
About PowerBar
PowerBar is committed to helping enhance the health and
wellness of active
individuals by providing convenient nutritional products and sound nutrition
information
.multisports cuddeback
Dedicated
to serving consumers and the communities where we live, work and play,
Unilever in
the United States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states
and Puerto Rico - generating approximately
$10 billion in sales in 2004.devlin vo2
: One of the winningest sprinters
in
women's cycling
* Kori Kelly Seehafer, Louisville, Colo.S.
"The PowerBar Team
Elite program is a true partnership between our company
and thousands of key sport influencers across
the U.S.maryellen treadmill
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