All of the "buzz" in the resort's expansive Main Lodge cures those who are
just looking to break their cabin fever .
Located in Champion, the resort is easily accessible from either exit 91 or
110 of the Pennsylvania Turnpike. PowerBar is indirectly owned by Nestle SA and is supported by
Nestle's worldwide leadership in nutritional science research.

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The company plans to integrate
Armstrong and the Discovery Channel Team into its 2005 marketing initiatives,
including advertising, web, promotions and nutrition education programs, and
will look to collaborate with other team sponsors on joint marketing efforts. "To compete at the professional level, every
last detail is critical to our performance, and for myself and the team,
nutrition is a core piece of equipment.

This category contains personal home pages of athletes, photographers and other people associated with the sport of triathlon.

tricia lovato

CHAMPION , Pa.

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, WTAE TV, the ABC affiliate in
Pittsburgh, and Seven Springs Mountain Resort have been holding Winterfest for
18 years.
Another event on the schedule is the Great Media Race.

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The tradition will continue with the latest edition January 29 to
February 6, 2005.
This celebration of winter is an annual event that showcases all types of
ski races, games and other fun distractions that help everybody enjoy the cold
temperatures, deep snow and even the short days! Everything from slalom races
to silly challenges and other activities on the slopes quenches the thirst for
thrills for those who ski or snowboard.m. - Energy Bar Leader's 2005 Cycling Sponsorship Program Spans
Six-Time Tour de France Champion, his Team, Coach, Foundation
and the World's Premier Cycling Event -

BERKELEY, Calif. This translates to each Discovery Team rider consuming an average
of five PowerBar Performance energy bars and five PowerBar PowerGel energy
gels per day, totaling more than 100 bars and 200 gels over the course of the
race. Komen Breast
Cancer Foundation, The Leukemia + Lymphoma Society's Team In Training(R),
Ironman North America Triathlons and the Chicago, Boston and ING New York City
Marathons.

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The company's 2005 cycling sponsorship
program now includes Armstrong, coach Chris Carmichael and his Carmichael
Training Systems program , the Discovery Channel Team, the Lance Armstrong
Foundation, hundreds of up-and-coming cyclists on the PowerBar Team Elite(TM)
grassroots athlete sponsorship program and the Tour de France event via
PowerBar Europe.
The agreement marks the beginning of an official partnership between
PowerBar and all riders on the Discovery Channel Pro Cycling Team, and
continues a relationship that has existed between the company and Armstrong
for more than ten years. PowerBar will provide Armstrong and the Discovery
Channel team members with essential sports nutrition tools to fuel their
training and competition circuit, including PowerBar(R) Performance energy
bars and PowerBar(R) PowerGel(R) energy gels.

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Skiers and snowboarders, who want to take a run on the
NASTAR ski race course between 1:00 and 3:00 p.

ABOUT POWERBAR
PowerBar Inc.

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Guests enjoy a craft and artisan
show on the weekends, in addition to children's games and other attractions
seven days a week at Seven Springs. Backed by decades of sports nutrition experience,
PowerBar's product line includes a full spectrum of great-tasting food and
beverage options developed to meet the nutrition and energy needs of everyone
from athletes to individuals seeking healthy food choices.

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According to Carmichael , Armstrong and Discovery Channel Team riders
consume roughly 6,500 to 7,000 calories each day of the Tour, where
approximately 1,500 calories are sourced by PowerBar sports nutrition
products ."

PowerBar 2005 Sponsorship Program
In addition to the company's official contracts with Lance Armstrong and
the Discovery Channel Pro Cycling Team, PowerBar's 2005 cycling sponsorship
program also includes the 2005 Tour de France (via PowerBar Europe), the Lance
Armstrong Foundation and its Ride for the Roses fundraising event, the Tour of
Hope, Chris Carmichael and his Carmichael Training Systems program and
hundreds of cyclists on PowerBar's Team Elite program.

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Of course WTAE personalities will also make up several teams.

PowerBar Renews Lance Armstrong Partnership Adds Discovery Channel Pro Cycling Team to Sponsorship Program

is committed to helping enhance the health and wellness of
active individuals by providing convenient nutritional products and sound
nutrition information.

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Of course, Celebrity Olympics is one of the most popular events of the
festival .

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WTAE Celebrates Winterfest at Seven Springs

A new event has been
developed this year to allow the general public to help raise money for
Project Bundle Up too. Their commitment and passion
for sport embodies the spirit and heritage of the PowerBar brand. PowerBar proudly
fuels world-class athletes including Lance Armstrong and Michael Phelps and
sponsors premier organizations and events including the Susan G.

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The
deals name PowerBar as the exclusive nutritional energy bar and gel supplier
for the cycling legend and his team. On that
team was Chris Carmichael, current coach to Lance Armstrong, advisor to the
Discovery Channel Team and founder of Carmichael Training Systems, an official
PowerBar training partner.

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This ski race will
occur on Saturday, February 5, and will feature teams from various media
entities, such as the Post Gazette, Tribune Democrat, WDVE radio and several
others. For more information on Winterfest or Seven
Springs please visit 7springs.

"PowerBar
is committed to providing Lance and the Discovery Team riders with the
essential sports nutrition tools they demand to train and to power through to
the next generation of Tour de France success.

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sharratt zeiger

on February 5, can try and
match WTAE Meteorologist Mike Brookins' time and win great prizes . The readers of SKI magazine have recently rated Seven Springs the
number one resort in the Mid-Atlantic region for the ninth consecutive year., PowerBar announced today that it
has re-signed cycling legend Lance Armstrong to a three-year endorsement
contract, and has secured a sponsorship agreement with the Discovery Channel
Pro Cycling Team, the only American team to have won the Tour de France.

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"

Professional Cyclists and PowerBar Sports Nutrition
PowerBar Performance energy bars were officially introduced to the cycling
community in 1986 when the 7-Eleven Professional Cycling Team put the bars to
the test as the first American team to compete in the Tour de France. Armstrong and the
Discovery Channel team join PowerBar's roster of world-class athletes which
includes Michael Phelps and Brandi Chastain, to name a few.

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The
Great Media Race is a fun race that takes place in front of the Ski Lodge, but
most importantly it benefits Project Bundle Up.

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Some of Pittsburgh's most
popular news personalities compete in an Olympic-like competition that
includes silly competitions like a tug-o-war, snowshoe races and other crazy
challenges.
"Tour de France cyclists' training and diet has evolved significantly over
the years, with riders and their staffs now armed with the latest sports
nutrition research," said PowerBar Brand Manager Stephanie Brendel.

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WTAE TV personalities are pitted against each other in a heated
competition for the coveted Winterfest Gold medal. What we eat is as important as what
we ride, and nothing works better for me than PowerBar energy bars and gels.

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By the end of the Tour, the approximately 200 participating cyclists

will have burned roughly two million total calories -- the equivalent of
15,267 bananas or 8,695 PowerBar Performance energy bars.

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"PowerBar products have been a foundation in my nutritional program since
my early cycling days, and have helped fuel me through the last six Tour
wins," said Lance Armstrong .

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Their
entry fee will benefit Project Bundle Up.
Seven Springs Mountain Resort is Pennsylvania 's largest ski and year-round
resort.com or call 800-452-2223.

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- - kjjkjk

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