Sponsorship Scorecard(TM) Gets Green Flag in Partnership
Agreement Between SKI + Company and Nielsen Sports
C."
Added David Pettit, General Manager
of Business Development for General
Motors Racing: "We look forward to incorporating the results
of this SKI +
Company/Nielsen relationship into greater return-on-investment indexing to
show
true audited numbers for the media success relative to our clients. VNU is active in more than 100 countries
, with
headquarters in Haarlem, the Netherlands, and New York.vnu.nielsensports.
DALLAS
, GAINSCO, INC. Gurney has been
racing professionally since 1997 both here in the United States
and
internationally and has won numerous races.
Grand American Road Racing Association was
established in 1999 to bring
stability to professional endurance road racing in America.formula one
"Success in racing at the highest levels is about more than performance on
the track. It's about
your ability to generate equivalized and audited
audience impressions for your sponsor partners.
The company employs
38,000 people. (the "Company") (Nasdaq: SPRI) today announced that it has
retained
Rodney G.
The Brainerd facility, which hosts various spectator events such as drag
and road
races for cars and motorcycles, includes a one-quarter mile drag
strip and three-mile road course
and consists of approximately 530 acres of
land. The Company will continue to operate the facility
during the 2005
racing season until it is sold and is planning to hold events similar to those
held
at the venue during 2004. Therefore, current or prospective
investors are cautioned not to place
undue reliance on any such forward-
looking statements.GAINSCO Announces New Marketing Program
"We are excited about the opportunities our
sponsorship of the Blackhawk racing team will create
for us," said Glenn W." The Grand
American Rolex Racing Series schedule includes races in key states
where
GAINSCO is targeting growth opportunities. In 2004 he won the
national championship in
that class by winning the Sports Car Club of America
National Championship Runoffs(R) Presented by
Kohler at Mid-Ohio Sports Car
Course. The Company's
nonstandard personal automobile insurance
products are distributed through
retail agents in Florida, Texas, Arizona, Nevada and California
.
Investors are cautioned that important factors, representing certain risks and
uncertainties
, could cause actual results to differ materially from those
contained in the forward-looking statements
. A
forward-looking statement is relevant only as of the date the statement is
made and the Company
undertakes no obligation to update any forward-looking
statement to reflect events or circumstances
arising after the date on which
the statement was made.one top
, SKI + Company, agency of record
for
General Motors Racing, announced today a new licensing agreement with
Nielsen Sports for their new
innovative service, Sponsorship Scorecard(TM). "We are proud to be the first major motorsports client
of
Sponsorship Scorecard(TM) and look forward to maximizing the ROI (return on
investment) index
for our valuable sponsors, which include our own SKI
Motorsports NASCAR Busch Series team. Wolter
has extensive experience in the motor sports industry and held a similar
position with Gateway
International Motor Sports Corporation.
GAINSCO is a growing company in the automobile insurance
industry and
plans to use the racing program as a central feature of its new "Are You
Driven?
" marketing theme. We have a renewed focus at GAINSCO after
our recent restructuring, and we believe
this integrated marketing program
will be an exciting component of our business development plan
.
GAINSCO, INC.top karting
"GM
Motorsports properties initiative to utilize our new service demonstrates
their leadership and innovation in the motorsports industry. For more
information, please visit
the VNU website at http://www. The Company does not undertake any obligation to publicly
update
or revise any forward-looking statements, whether as a result of new
information or future events
.
Anderson, President and Chief Executive Officer.
Drivers for the Blackhawk race team for
2005 will be Alex Gurney, son of
racing legend Dan Gurney, and Robert W. Since then, the
Rolex
Sports Car Series has established itself as a progressive professional
racing program.formula auto
BETHLEHEM
, Pa. Sponsorship Scorecard(TM) verifies and provides the
currency for sponsored placed media for
all televised sporting events
including NASCAR.8 billion in 2004.com
Wolter has
also
served as Vice President of Corporate Construction for Dover Motorsports
Corporation and oversaw
the construction of the Memphis Motor Sports Park and
Nashville Super Speedway.
GAINSCO's
sponsorship of Blackhawk Motorsports runs through January 2006
and provides that the Company will
receive various benefits customary for
sponsors of Daytona Prototype Series racing teams, including
rights relating
to signage on team equipment and access for clientele to certain race
facilities
.
The GAINSCO-sponsored Blackhawk #99 car is expected to be ready for
competition by the Laguna
Seca race in California at the end of April.
and MGA Insurance Company, Inc.motorsports racing
OWOSSO, Mich. The
facility also includes "Raceway 66," a combined convenience store
and gas station adjacent to the
property. The
Company's performance and financial results could differ materially from those
reflected
in the forward-looking statements due to financial, economic,
regulatory and political factors as
described in the Company's filings with
the Securities and Exchange Commission. The Company's sponsorship
agreement also contains provisions
protecting the Company's interests, including a termination provision
that
permits the Company unilaterally to terminate the agreement at any time. Stallings, owner of
Blackhawk and
Executive Chairman of the Board of Directors of GAINSCO. Stallings entered racing
in 2001
as an amateur racer in the Formula Atlantic class.
Statements made in this release
that are qualified with words such as
"plans to use," "believe," and "expected" are forward-looking
statements.sports technical
The partnership will employ the sponsorship verification and measurement
product
-- Sponsorship Scorecard(TM) -- as part of its ongoing efforts to
maximize the investments behind
its racing program with General Motors
Motorsports properties."
About SKI + Company
SKI + Company is the official agency of record for the development of new
business partnerships
with GM-branded teams in competition in the NASCAR
Craftsman Truck Series, IRL IndyCar Series, National
Hot Rod Association,
Sports Car Club of America, Grand American Rolex Sports Car Series, American
Le Mans Series, and the 24 Hours of Le Mans., Sports Resorts
International, Inc. Mr.
In November 2004, the Company announced that it was attempting to sell the
Brainerd facility in order
to concentrate on its Michigan manufacturing
operations. is a Dallas, Texas-based holding company
.
formula karting
com
For more information about Nielsen Sports and Sponsorship Scorecard(TM)
please
visit http://www. Wolter to serve as General Manager of the Company's multi-
purpose motor sports
facility located near Brainerd, Minnesota. "We believe this sponsorship
will provide a unique platform
for our Company to build brand awareness and
advance our distribution strategies. Its primary
insurance
subsidiaries are General Agents Insurance Company of America, Inc.M. Best. These factors include, but
are
not limited to, (a) heightened competition from existing competitors and new
competitor entrants
into the Company's markets, (b) the extent to which market
conditions firm up, the acceptance of
higher prices in the market place and
the Company's ability to realize and sustain higher rates,
(c) the Company's
ability to successfully expand operations to new states, (d) contraction of
the
markets for the Company's business, (e) the Company's ability to invest in
new endeavors that are
successful, (f) the effect of the Company's early
termination of the Blackhawk Motorsports sponsorship
agreement, and (g)
general economic conditions, including fluctuations in interest rates.auto karting
With that
, I can't think of a
more powerful, credible and proven brand than Nielsen to help deliver the most
accurate assessment of how we are performing in the media on behalf of our
sponsors," said Chris
Lencheski, president and CEO of Bethlehem-based SKI +
Company."
SKI Motorsports, the Charlotte
, N.-based independent affiliate of SKI +
Company, campaigns the #30 Chevrolet car that officially
began competing in
the NASCAR Busch Series at Las Vegas and Atlanta last month. NASCAR Nextel
Cup
regular Scott Riggs and two-time NASCAR Craftsman Truck Series champion
Ron Hornaday have been slated
to drive Chevrolet's car during its eight-race
commitment in 2005.Sports Resorts International Inc
. Hires General Manager for Its Minnesota Motor Sports Facility
Mr.
(OTC Bulletin Board: GNAC
) is pleased to announce it has signed on as primary
sponsor of Blackhawk Motorsports, who will be
making its entry into
professional racing by fielding a Daytona Prototype race car that will compete
in the Grand American Rolex Racing Series in 2005.technical karting
"We are pleased to be supporting the motorsports
industry with SKI
Motorsports," said Ron Schneier, General Manager, Nielsen Sports.
About
Nielsen Sports
Nielsen Sports is a unit of global information and media company VNU,
which
features leading market positions and recognized brands in marketing
information (ACNielsen), media
measurement and information (Nielsen Media
Research) and business information (Billboard, The Hollywood
Reporter,
Computing, Intermediair). Total revenues amounted to EUR 3. VNU is
listed on the Euronext
Amsterdam (ASE: VNU) stock exchange.
In addition to its motor sports facility, the Company through
its wholly
owned subsidiaries, manufactures and markets high-quality drop-in bedliners
and other
truck accessories for the original equipment manufacturers and
automotive aftermarket business.
Certain statements included in this press release are "forward-looking"
statements, such as
those relating to anticipated events or activities., both of which are currently rated "B-"
(Fair
), with a stable outlook, by A. Please refer to the Company's recent SEC filings for
further information
regarding factors that could affect the Company's results.technical racing
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