Scheduled for release on April 5, 2005, MX World Tour: Featuring Jamie
Little(TM) will be available for the PlayStation(R)2 computer entertainment
system and Xbox(R) video game system from Microsoft with an MSRP of $19.

MX World Tour: Featuring Jamie Little(TM) includes:

* Jamie Little, the hottest commentator in motor sports, racing against
players and providing in-race commentary

* Allows players to create their own customized bikes and riders to
match their favorite rider, or create a new look

* Both SX (Indoor) and MX (Outdoor) events

* Rock-solid bike physics only available on MX World Tour

* New Super-Moto (dirt + asphalt) event -- the first of its kind in a MX
game

* A new custom hole-shot device to achieve faster starts

* Over 30 completely different competitions

* Motocross bikes that can be upgraded with increased horsepower and
custom handling

* Full-featured career mode

* Split-screen multiplayer mode with up to four players

* Realistic starts complete with a 30-second board

Scheduled for release on April 5, 2005, MX World Tour: Featuring Jamie
Little(TM) will be available for the PlayStation(R)2 computer entertainment
system and Xbox video game system from Microsoft with an MSRP of $19.com under Media Center

-- All Japan Formula 3 Championship (F3)
DENSO will support the Le Beausset Motor Sport as the main sponsor
starting in 2005.

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"

DENSO's sponsorships include:

Four-Wheel Races
- - Formula 1 (F1)
DENSO will continue to support Panasonic Toyota Racing as a corporate
sponsor for the second consecutive season. For more information, go to http://www.

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com under Media Center

-- Super GT (tentative name)
DENSO will support TOYOTA TEAM SARD as the main sponsor in the Super GT,
previously named "All Japan GT Championship.

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This motocross racing game features
head-to-head competition for up to four players with race commentary and the
chance to race against well-known commentator and racer Jamie Little. DENSO has been sponsoring motor
sports since 1971 .com under Media Center

-- National Mustang Racers Association (NMRA) DENSO Iridium Power Ford
Drag Racing Series
DENSO will be the title sponsor for the second year and will support
drivers Larry Geddes, Robin Lawrence and Justin Burcham.3 billion.

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densocorp-na.

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LOS ANGELES, Crave Entertainment, a leading
publisher of console videogames, today announced the upcoming release of MX
World Tour: Featuring Jamie Little(TM).cravegames.
*See team information at http://www.

-- Pro Drag Racing Series
DENSO will be the title sponsor of the Pro Street Class for the third
consecutive year.

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*See team information at http://www.com under Media Center

-- World Rally Championship (WRC)
DENSO will continue to support the Subaru World Rally Team as a corporate
sponsor for the second consecutive season." The DENSO SARD SUPRA GT will be
entered in the GT 500 class. Its
customers include all the world's major carmakers .

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99. In addition to her numerous announcing and
commentating duties for ESPN, ABC, NBC, Speed Channel and TNN, Jamie is a
racer, competing in both mountain bike and mini-bike races.
Established in 1971 as the first overseas affiliate of the DENSO
Corporation, DENSO Sales California, Inc.

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Jamie Little is one of the most recognized commentators in the world of
motor and action sports .densocorp-na.globaldenso.

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Xbox is a registered trademark of Microsoft Corporation in the United
States and/or other countries.
This year, DENSO is adding to the products supplied to motor sports teams,
with a new compact alternator for Panasonic Toyota Racing in Formula 1 and
spark plugs to the Subaru World Rally Team in the World Rally Championship.

-- FIM Road Racing World Championship (WGP)
DENSO will support new-comers Tomoyoshi Koyama and Toshinaga Kuzuhara in
the 125cc class.

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For more
information on Jamie Little, please visit http://www.

DENSO Announces 2005 Motor Sport Sponsorships

*See team information at http://www.densocorp-na .2 billion.

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newscom. Also, spark plugs developed for
the WRC car will be installed in the SUBARU IMPREZA WRC 2005.

whiteout hillcross

densocorp-na. The
company's product lines include original equipment, aftermarket and re -
manufactured automotive parts, heavy-duty diesel and electrical components,
portable commercial air-conditioning units and industrial robots.

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99.

"DENSO is excited to sponsor these motor sports teams, and we hope to
improve our name recognition and corporate image through our involvement with
motor sports around the world," said Hiroshi Uchiyama, senior managing
director, Sales and Marketing. DENSO also will continue to sponsor Team LCR (owned by
former GP rider Lucio Cecchinello ).

hoyer freeride

Also, new alternators developed by
DENSO will be installed in the TF105, in addition to the DENSO spark plugs,
radiators, and oil coolers that have been installed since the entry of
Panasonic Toyota Racing to F1 in 2002.

-- National Hot Rod Association (NHRA) and NOPI Drag Racing Association
(NDRA)
DENSO will sponsor Jojo Callos, the 2003 NDRA Pro 4 Cylinder Points
Champion and 2001 NHRA Hot Rod Champion.

DENSO Corporation, headquartered in Kariya, Aichi prefecture , Japan, is a
leading global supplier of advanced technology, systems and components.

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(Photo: http://www.

About Crave Entertainment:
Based in Los Angeles, California, Crave Entertainment is a privately held
publisher of videogame entertainment products. TOKYO, DENSO Corporation today announced its motor
sports sponsorship plan for the 2005 season.
*See team information at http://www.

-- Others
DENSO will continue supporting Hisashi Tajima in the All Japan Motorcross
Championship and Keiji Nakamura in the All Japan Drag Race Championship.
Consolidated global sales for the fiscal year ended March 31, 2004 totaled
US$24.

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In MX World
Tour, all of the bikes can be modified with sick colors, cool stickers and
performance upgrades to boost horsepower and handling.jamielittle.com. DENSO-made engine management systems, spark
plugs, radiators, oil coolers, displays and other components will be installed
in the DENSO SARD SUPRA GT.

Two -Wheel Races
DENSO will continue to supply Iridium Power spark plugs, the world's first
spark plug that uses a 0.com under Media Center

-- All Japan Road Race Championship
DENSO will continue its sponsorship of Atsushi Watanabe (JSB1000) and
Hiroyuki Kikuchi (GP125). is an automotive components sales
and distribution company that employs 229 people in Long Beach, California.

sleds watercross

For more information about Crave Entertainment, please visit
http://www. "It also is a good opportunity to showcase our
technology to our many customers who support the motor sports community.
*See team information at http://www. DENSO common stock is traded on the Tokyo, Osaka and Nagoya
stock exchanges.

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com .

Snowmobile dealers can be found in Shopping/Sports/Motorsports/Snowmobiles Performance and custom parts can be found in Recreation/Outdoors/Snowmobiling/Products

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Sales for the fiscal year ended March 31, 2004 totaled US$561 million.

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Players attempt
to earn the coveted number one plate, signifying the top of the world
rankings, without getting DQ'ed along the way.com.densocorp -na. Worldwide, the company
employs 95,000 people in 31 countries and regions, including Japan.
In the Americas, DENSO employs 14,000 people at 33 companies with
consolidated sales for the above fiscal year totaling US$5.

Includes Snowmobile associations, race events, team and indivdual websites .

newlin nwra

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com/cgi-bin/prnh/20050204/LAFRU3 )
Developed by Impulse Games for Crave, MX World Tour allows players
hundreds of combinations in creating customized bikes and riders.

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Racers execute 'no-
handers ' or 'nac-nacs' as they make their way through doubles, triples and
whoop-de-doos in 32 different competitions on MX World Tour. Crave produces games for the
major console platforms including Nintendo DS(TM), Game Boy(R) Advance,
Nintendo GameCube(TM), the PlayStation(R) game console, PlayStation (R)2
computer entertainment system and the Xbox(R) video game system from
Microsoft.

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Crave Drops the Gate and Waves the Green Flag Announcing MX World Tour: Featuring Jamie Little(TM)!

4-mm iridium alloy center electrode, to various
Motocross and World Two-wheel Championship riders.