In fiscal 2004 the Henkel
Group generated sales of 10. and Saturday and Sundays from 8 a. to 9 p.com


regularly drivers

38 M+M'S(R) Ford, which competes in the
NASCAR NEXTEL Cup Series. NASCAR is the first sport to
provide an initiative of this scale.

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com/cgi-bin/prnh/20050228/NEM035)
"This is an exciting opportunity for Henkel to extend our reach and
connect with the millions of NASCAR fans who use our products every day," said
John Knudson, President and Chief Administrative Officer of Henkel of America,
Inc. The participating Henkel brands will rotate primary positioning on
Biffle's No.

Contact:
Pattie Jacobus Brett Carrey
Henkel Burson-Marsteller
860-571-5248 212 -614-4908
brett_carrey@nyc.m.
Once enrolled, each member of the NASCAR Members Club will receive a
Charter Membership initiation kit, which includes: a welcome letter from
Richard Petty , an Official NASCAR Members Club membership card designed by
artist Sam Bass, a personalized Official NASCAR Members Club certificate, a
Membership guide, exclusive members-only offers worth hundreds of dollars and
more. We're committed to
continually adding benefits and privileges that will make membership in the
Club more valuable to the fans every year. Stoneacre and
NASCAR are working closely with numerous sponsors, promotional partners, race
tracks, teams, drivers and other businesses affiliated with the sport, to
develop special benefits and rewards for members of the Official NASCAR
Members Club.mannning@furniturerow.

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"Henkel brands
like Loctite(R) and Duck(R) are indispensable to racing teams among all
series. The company is comprised of five
specialty store brands including: Sofa Mart(R), Oak Express(R), Bedroom
Expressions(R), Denver Mattress Company(R), and Furniture Row Outlets(R).293.

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Features Multiple Brands, Former Series Champion Greg Biffle

DUSSELDORF , Germany/GULPH MILLS, Penn. "Racing has
always depended on the fans and that's why I consider it a privilege to be
part of the NASCAR Members Club. I think this is a neat way to invite fans to
come forward so that we can reward them for their support.
Furniture Row(R) operates more than 270 stores , in 30 states nationwide.

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affiliate of Henkel KGaA, Dusseldorf, Germany.
"Henkel products are established and well-known in the racing community and
we're confident that after this season, the NASCAR fans will also recognize
the value Henkel brings to the sport. Fans will be rewarded with
special privileges and earn elite status advantages, allowing them to get
closer to the sport, their favorite drivers and teams.

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com



Through the NASCAR Members Club, our sport's most avid fans will be
appropriately rewarded for their passion and support."
"I have been blessed to have a close relationship with all the race fans
throughout my career and don't forget, I'm a fan too," said Petty. All the fans have
to do is join the Club, get their membership card and start enjoying the
rewards.
The new redesign strengthens Furniture Row(R) Racing's commitment to its
fans by offering everything from the latest news and information, driver bios,
race results, team photo galleries and an interactive message board called,
"Shop Talk.2437
Wendy.

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Several
Henkel brands including Renuzit(R ), Armour(R) Star, Dep(R) Sport, Purex(R),
Loctite(R), and Duck(R) brand products will participate in the sponsorship of
the #66 car as the primary sponsor for five races and associate sponsor for 23
others."
Greg Biffle, the 2002 Busch Series champion, will drive the Henkel car for
five Busch Series races beginning at the Phoenix International Raceway on
April 22.
Henkel has a long relationship with motor sports, and is an official
supplier and sponsor to West McLaren Mercedes in Formula One racing.

About Henkel:
"Henkel - A Brand like a Friend.
"Since the day my grandfather came up with the idea to form NASCAR, we
have always placed a great fan experience as the first and foremost goal of
the sport" said NASCAR Chairman and CEO Brian France.m. The Official NASCAR
Members Club is the only official membership organization licensed by NASCAR
where fans can enjoy VIP insider access to exclusive experiences, information
and benefits.com.

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Stoneacre Partners, a leading developer of affinity and customer loyalty
programs, will operate the program under a long-term exclusive license from
NASCAR."
Past NASCAR champion Dale Jarrett was among those on stage to introduce
the Club.

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S."
"Membership in the NASCAR Members Club is the best way for the truly
devoted NASCAR fan to get as close to the sport as he or she can without
actually being a member of one of the race teams," said Stoneacre Chairman and
CEO, Patrick Brady.
The new and improved site will take #78 NASCAR NEXTEL Cup fans through the
inner workings of the Furniture Row(R) Racing program." This is where Furniture Row(R) Racing team members will provide
the inside track on the latest developments, answer fan questions, and comment
on the latest race activity .

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Therefore, we put ourselves in an environment that offers both high
visibility and immense consumer credibility.
"We are looking forward to a very strong Busch season with Henkel as our
sponsor and our friend," said Todd Wilkerson, President, Brewco Motorsports. More than 50,000 employees work
for the Henkel Group worldwide.
The Club's National Membership Chairman, Richard Petty, as well as the
largest group of legendary NASCAR Cup Series champions ever assembled, were on
hand as Stoneacre Partners, LLC, and NASCAR unveiled the Official NASCAR
Members Club and invited race fans everywhere to join as charter members in
2005.
The Official NASCAR Members Club is adding exclusive "Members Only" access
opportunities, benefits and rewards every day."

How To Join
Annual membership dues for the Club are $40.
The new site is expected to launch in April of 06.

containing champion

66 Ford Taurus during the season at races in Darlington, Phoenix,
Richmond and Watkins Glen." Henkel is a leader with brands and
technologies that make people's lives easier, better and more beautiful.bm.
"I know I haven't been behind the wheel or in the sport as long as Richard
(Petty), but I am fortunate to have been a part of NASCAR during a time of
incredible growth, " said Jarrett.m.

Contact: Wendy Manning
Phone: 303.

races drivers

, Henkel in
North America announced today that it will expand its NASCAR presence through
a Busch Series sponsorship of Greg Biffle and Brewco Motorsports., a U. The Loctite brand will also sponsor Biffle for one race in the Rolex
Sports Car Series in Daytona."
"Our goal for the NASCAR Members Club is simple," said Mark Dyer, Vice
President of Licensing for NASCAR.

races champion


(Photo: http://www."
The Henkel sponsorship with Biffle and Brewco will run through the 2005
season and will be supported by hospitality events and a full show car
program. Click on the link for
"Official NASCAR Members Club"


About Official NASCAR Members Club
The Official NASCAR Members Club has been created as a member organization
that will enable the fans to more closely connect with the sport and the sport
to more accurately and efficiently connect with the fans.

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People in 125 countries around the world trust
in brands and technologies from Henkel. The Official NASCAR Members Club will be a member organization designed
to strengthen the every day connection between NASCAR fans and the sport they
love.nascar .

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How
fitting it is that the first members are the great champions who have given us
so many magic moments over the years, and what better choice for chairman than
the 'King,' Richard Petty.

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, NASCAR 's 75 million fans have
been called the most passionate, loyal and devoted fans in all of sport. Over the last several years, Stoneacre has worked closely with NASCAR,
its race teams, drivers, track operators and corporate partners to develop an
overall program designed to enhance every member's NASCAR experience by
allowing them to become an Official Member of the NASCAR Members Club, and get
closer to the action than ever before. "Over the next decade, the organization and the benefits
that go along with being a member, will continue to grow.

containing hi

newscom.

Official NASCAR Members Club(SM) Launched to Be an Organization That Creates a Direct Connection Between America's Most Passionate Fans and the Sport They Love

The NASCAR Members Club is the only member club licensed by NASCAR that
is open to all race fans age 13 and above. 20, 1 p. (all
times Central)
* Via the Internet at: http://www.

Furniture Row(R) Racing Launches New Site

FurnitureRowRacing.

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The
Henkel Group operates in three strategic business areas -- Home Care, Personal
Care, and Adhesives, Sealants and Surface Treatment.592 billion euros.

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Race fans can join the NASCAR
Members Club through one of the following methods:

* By calling 1-877-MY NASCAR (1-877-696-2722), Monday through Friday from
7 a. to 11 p. DENVER, Furniture Row(R) Companies, owner and
sponsor of Furniture Row(R) Racing has announced a new redesign of the
official team website, located at http://www.

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The Loctite brand will also continue its associate sponsorship deal
with Robert Yates Racing and the No. In
appreciation , NASCAR, its legendary champions and top drivers are inviting the
sport's most avid fans to become part of the official NASCAR family and
achieve official insider status.

Sites with content relating specifically to Kimi Raikkonen.

races regularly

Now NASCAR fans across the globe will be able
to be recognized for their loyalty and enjoy exclusive privileges available
only to members of the Official NASCAR Members Club(SM), which was launched
today at fabled Daytona International Speedway (DIS).m.

About Stoneacre Partners, LLC
Stoneacre Partners, LLC, a leading developer of affinity and customer
loyalty programs, has secured long-term, exclusive rights from NASCAR to
create, develop and manage the Official NASCAR Members Club. Stoneacre manages fan relationships for the entire sport of
NASCAR by directly connecting the sport to its avid fans.

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Henkel will also maintain an associate sponsor
status for the duration of Greg Biffle's NASCAR Busch racing season. The NASCAR Members Club aggregates rewards and assets from the
entire sport for the benefit of its members. The Stoneacre
Partners team has a long history of creating and developing some of the most
successful customer loyalty initiatives in history, including Marlboro Gear,
Pepsi Stuff, and the Beanie Babies Official Club.


mercedes drivers

Henkel Announces NASCAR Busch Series Team Sponsorship

Richard Petty, National Membership Chairman of the Official NASCAR Members
Club, and legendary Cup Series champions celebrate Club's launch
today in Daytona

DAYTONA BEACH, Fla. Some of the first exciting
rewards include:

* Opportunities to receive unique behind-the-scenes access and
experiences, such as NASCAR VIP treatment at NASCAR races
* Special events and race week parties at and away from the track
* Membership magazine that will include lifestyle stories from top
drivers, teams, NASCAR legends and other Club members
* On-going communications, including NASCAR inside information, e-mails,
updated Club information in the members only newsletter and access to a
members only website
* Unique "Members Only" merchandise and "First Look" access to authentic
NASCAR items, collectibles and apparel lines
* Special deals, offers and NASCAR partner discounts
* Inclusion in local chapter organizations that will be formed in local
communities with activities including race-viewing parties and other
special Club Member events

Several early registrants will enjoy special member privileges at the
upcoming Daytona 500 (Feb. Fox), including the opportunity to
observe the drivers and other NASCAR personalities immediately preceding the
driver introductions, as well as receiving a NASCAR Members Club "PowerPass"
for special VIP Tours at DIS. "We want the millions of passionate NASCAR
fans across the country to have an organization that truly represents them and
enables them to pursue their passion for NASCAR in many different ways.m.com.

Furniture Row(R) Companies is one of the largest family-owned specialty
home furnishings and bedding retailers .

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"Through the years, we
have been able to cultivate a very strong following as the sport has grown . "It's exciting to see the passion of our
fans at the racetrack each week and really exciting that our fans now have a
way to be an integral part of the NASCAR family.

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