The first in Royal Caribbean's new Freedom class, she will be the most
forward-looking and innovative ship the company has built to date.
While Viosport did not invent the helmet cam, the company's innovation was
to simplify and popularize it for general use.
"It's a good camera for eight- to 12-year-olds, it has the benefit of the
Tony Hawk name, and it's helping us pull more traffic to our site," Ollila
said.

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The message is concise:
"Long board. Onboard.royalcaribbean.95 along with
accessories such as battery packs.

"

About Viosport
Viosport is the leading innovator in helmet camera technology, providing
easy-to-use point-of-view camera systems that are designed specifically to
capture adventure video .

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stop in Freedom of the Seas' preview schedule when she debuts as the
world's largest cruise ship in May 2006.
"At the same time, this is our way of riding on the coattails of our
competitors to maintain our market leadership," Ollila said. A fourth model, the S.

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Royal Caribbean International -- the cruise line
that introduced the first onboard rock-climbing walls, ice skating rinks and
in -line skating tracks -- now will offer guests the chance to "hang ten" a
hundred miles out to sea with the first-ever shipboard surf park aboard
Freedom of the Seas.S.
"There's no greater feeling of freedom than challenging yourself to expand
your limits," said Royal Caribbean International President Adam Goldstein. The company's three lipstick-sized
Adventure Cam models can be strapped to a helmet or vehicle to record the
action from mountain biking to skiing, snowboarding, skydiving , motocross,
snowmobiling, auto racing and beyond. Cam, can
be used by military, law enforcement and homeland security agencies for
everything from training to intelligence gathering.viosport.

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com or
call 800.
Renderings of Freedom of the Seas' surf park can be viewed at
http://www.royalcaribbean . The camera lens, resolution, features and
capabilities are as different from Viosport's products as the comparable specs
on budget and deluxe digital cameras, but the Hawk Cam has its place.

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Wave Loch, Inc. Previously, the site offered 60 Viosport-branded
SKUs, including helmet cameras priced from $199.

expn extreme

Created by WaveLoch, Inc."
Adventurous guests can try their hand (and legs) at stand-up surfing,
known as flowboarding, or opt for less-balance-demanding body boarding.
In contrast, the Tony Hawk Cam developed by Digital Blue is considered an
entry -level "toy" camera best suited to the youngest skateboarders, skiers,
snowboarders and bikers.

Participants are of a thrill seeking nature and often consider themselves adrenaline junkies.

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It will pay off in the long run through repeat business.

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An adjacent sports bar will feature flat-screen TVs with a live feed of
the surf park action, while a sports boutique will offer surfing gear and
wear. Short board.

Turning the Tables
"Viosport has aimed at older customers with high-quality helmet cameras
that don't fit the tween market targeted by the Tony Hawk Cam, but eventually
those users will want to graduate to more sophisticated equipment.

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The
FlowRider's(R) design features a tensioned-fabric surface similar to a
trampoline that provides a cushion to absorb the impact of falls. After guests sign up, instructors
will walk them through a required safety session with tips for a successful
ride.com).T. "More than 30% of our sales come from repeat customers and word of
mouth, so it makes sense to use it to introduce people to the Viosport brand.

footlaunched joring

Freedom of
the Seas will sail seven-night Western Caribbean itineraries from Miami
calling in Cozumel, Mexico; George Town, Grand Cayman; Montego Bay, Jamaica;
and Royal Caribbean's private destination, Labadee, Hispaniola .

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com/cgi-bin/prnh/20050831/NYW036 )
The company unveiled plans today for the onboard surf park at a special
event at Cape Liberty Cruise Port in Bayonne, N.327.
The move is part of a major expansion of Viosport's online catalog
intended to create a one-stop Web destination for adventure sports enthusiasts
interested in capturing an athlete's-eye view of their escapades from mountain
biking to snowmobiling.U. Since the firm introduced its
first Adventure Cam in 2002 , it has attracted evangelistic customers in 60
countries almost exclusively through online sales .

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Similar to swimming against a
current in a stationary lap pool, riders surf or body board against the
waterflow of 30,000 gallons per minute, carving turns and trying tricks. For more
information or to make reservations, go to http://www.

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(Photo: http://www.

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J.com., Helmet cam creator Viosport is
taking the unusual step of promoting a competitor's product by selling Digital
Blue's $99. For
more information visit http://www.

skateboarding promoted

To give cruisers a preview of the new surf attraction , Royal Caribbean
also has created a new TV commercial that shows the hottest trends in surfing
through the ages, ending with computer-generated images of what the
FlowRider(R) will look like on Freedom of the Seas. Boogie board.6700.

joring canopying

, which will be the first
U., the 32-foot-wide by 40-
foot-long FlowRider(R) generates a thin sheet of water that flows over the
ride surface, creating a wave-like shape., of Reno, Nevada.
At 160,000 GRT and holding 3,600 guests double-occupancy, Freedom of the
Seas will be the largest cruise ship in the world when she debuts in May 2006.com or call 1-888 -579-2267.

Sites listed in this category are for sports that are a bit over the edge and are not typically promoted and supported by traditional schools.

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Freedom is ... Hanging Ten a Hundred Miles Out to Sea

riverboarding skyski

waveloch. FlowRider(R) is a trademark of Light
Wave Ltd.95 Tony Hawk Cam side by side with Viosport 's own pricier helmet-
mounted video cameras in its online store.

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newscom." The ad begins airing today
nationwide. manufacturers simulated surfing attractions located around
the world (see http://www .
Since the expanded site debuted in early December, Viosport has increased
traffic, sold dozens of third-party products as well as packaged systems, and
seen the average sales ticket jump from $330 to $400."

Designed for Daredevils
Viosport has attained cult status among the adventure sports crowd for
developing consumer-friendly video headgear that makes it possible to relive
and share their adrenaline outings. Viosport's products have
also been used in reality TV shows, sports production videos and other
professional settings, reflecting their broadcast-quality video.

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of La Jolla, Calif. If we get
them young, they'll come back to us when they're ready to upgrade ," said Dave
Ollila, Viosport's president and founder. "Digital Blue
borrowed our idea and adapted it for younger consumers, and now we're
borrowing it back to help build our own business.

kitesurfing parkour

"In
the same way that our rock-climbing walls have inspired cruisers to get out
there and try new things , we know the FlowRider(R) will add to our guests'
excitement with an adrenaline-pumping, unforgettable new experience.
Descending from the aft sports court on Deck 13 down to Deck 12, the
FlowRider (R) will be surrounded by plenty of space for spectators to cheer on
their friends, family and fellow cruisers. The ship also will feature an adults-only
Solarium with two cantilevered whirlpools extending 12 feet past the sides of
the ship; a main pool area with two pools, including one dedicated to team
sports and lap swimming; and the colorful H2O Zone water park, featuring
interactive sculpture fountains, ground geysers, a cascading waterfall and a
circular pool with current. The strategy is designed to drive
younger consumers to the Viosport website, whet their appetite for higher-
quality equipment, and use copycat companies' investment in the wearable video
market to its own advantage . Now the firm has added third-party
camcorders, the Tony Hawk Cam, and complete packages that bundle all system
components for easy purchasing.O.

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There will not be a charge to ride the FlowRider(R) .
The new surf park is the fourth outstanding aqua environment to be
announced for Freedom of the Seas.

#1 Helmet Cam Company Uses Copycat Product to Drive Sales

junkies snowcross

Royal Caribbean International Introduces First Surf Park at Sea Aboard Freedom
of the Seas

MIAMI, Active cruisers wondering "what's
next?" have their answer.95 to $334. The company plans to
continue broadening the product mix by adding more competing and complementary
products from other vendors.C. Viosport
cameras are also used in aviation, movie production and law enforcement .

snowboarding skyski

Viosport Adds Competing Camera to Online Store to Capture Younger Buyers

MARQUETTE, Mich . Viosport's customers include professional and
amateur athletes in a wide variety of sports such as mountain biking, skiing,
snowboarding, skydiving, motocross, snowmobiling and auto racing.

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- - kjjkjk

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