Vance was founded in 1984 near Washington, DC, and now
unifies the complementary expertise of Vance International, Decision
Strategies, and The Fairfax Group.

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"The Olympic Games would not be
where they are today, and so many athletes over the years could not have
competed in the Games, without the extensive corporate support pioneered by
Coca-Cola as our longest continuous sponsor. For more information about The Coca-Cola Company, please
visit the Web site http://www.

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"The organizers of the 2006 Olympic Winter Games have done an outstanding
job of strengthening security for the event ," said Robert Sikellis, Vance
Managing Director and Olympic security expert, who noted that many of the new
capabilities were developed for the funeral of Pope John Paul II, which
brought more than two million people to Rome last April. Vance's Event Integrity(TM) solution is already being utilized for
several corporate sponsors of the 2006 Torino Winter Olympic Games.
Vance has also played a significant role in several past Games, including
the 2004 Athens Summer Olympics, providing corporate security and logistical
support to eight of the top ten Olympic sponsors and the Athens Olympic
Organizing Committee.

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The unique blend of services includes
risk analysis and planning, threat monitoring, intelligence briefings,
executive protection, contingency planning and response, and cultural and
safety awareness briefings for travelers.

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All attendees were invited to sign their names , as witnesses, to a
ceremonial document signifying the renewed partnership of Coca-Cola and the
IOC . "It's important we share those values and live Olympic in our
everyday lives, not just celebrate the Olympic ideal every two or four years.

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"The contribution of Coca-Cola to the Olympic Movement has always been the
model of a true partnership," said Rogge.
The commitment includes cash and in-kind services from The Coca-Cola
Company in support of athletes and teams in nearly 200 countries .

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Event Integrity (TM) Solution from Vance Provides Seamless Integration with
Comprehensive Security

WASHINGTON, Vance, a global security and
investigation firm known for its expertise in managing business risks, has
announced advice for companies sending employees, executives, and guests next
month to the 2006 Winter Olympic Games in Torino, Italy. For more information, visit
http://www.com.
Through the world's largest beverage distribution system, consumers in more
than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion
servings each day.

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Vance has provided
Olympic security services since the 1988 Games in Seoul, South Korea, and has
successfully protected major corporate sponsors through seven Olympic Games,
developing in-depth knowledge and expertise in providing security for one of
the world 's most visible and well-attended events.5 million spectators."
According to Sikellis, companies often delay or miss the step of assessing
their risks and vulnerabilities and should take time now to plan for potential
crises. As a result, its Event Integrity (TM) solution is fully
integrated into the overall security infrastructure for the Games. Vance provides companies with an
acting Olympic Security Liaison who acts as a focal point to communicate and
coordinate security operations . Vance is one of the most trusted investigation and security
consulting firms in the world, with operations in the Americas, Europe, and
the Middle East.
This latest renewal of the most-enduring partnership in the history of the
Olympic Games begins in 2009 and lengthens the role of Coca-Cola as Official
Soft Drink of the Olympic Games through 2020.
Also on hand, as representatives of Olympic champions and Olympic Games
hopefuls around the world, were Jean-Claude Killy, three-time Olympic Games
gold medalist from France and member of the IOC; and young Chinese diver Wu
Min Xia, who captured a gold medal and a silver medal at the Athens 2004
Olympic Games.
The agreement was celebrated as China marks three years to go until the
Beijing 2008 Olympic Games. "Our
investment in the future of the Olympic Games underscores our faith in the
Games and how they continue to make our world a little bit better. Along with
Coca-Cola, recognized as the world's most-valuable brand , the Company markets
four of the world's top five soft drink brands, including Diet Coke, Fanta and
Sprite, and a wide range of other beverages, including diet and light soft
drinks, waters, juices and juice drinks, teas, coffees and sports drinks.

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Vance Advises Companies on Security Innovations and Preparations to Minimize Risks during Torino Winter Olympic Games

"We keep in close contact with
official Olympic security forces and apply their intelligence and expertise in
protecting our clients throughout the 17-day Games. Great Wall Announcement Ceremony Extends to Unparalleled 92 Years
The Continuous Relationship of Coca-Cola and the Olympic Movement

Unprecedented , Long-Term Agreement Covers Six Olympic Games

BEIJING, The one partnership that has
sustained the modern Olympic Movement more than any other was ceremoniously
extended today.
Making the announcement Monday evening at the Great Wall were Jacques
Rogge, President of the IOC, and E.com .

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Neville Isdell, chairman and chief
executive officer, The Coca-Cola Company.

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According to Vance, security for the upcoming Olympic Games will be
greatly enhanced with a completely new digital communications system, a single
operations center linking all event venues and facilities, and aerial and
electronic surveillance.

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The Italian government has indicated that more than
10,000 police officers will provide security for 15 sports venues, three
athletes' villages, and the Olympic Stadium for opening and closing
ceremonies.
"Because the Olympic Family and Coca-Cola share the values of Olympism at
their deepest level, this is a natural partnership that we hold most dearly,"
Rogge said. In return,
the Company maintains exclusive marketing rights in the nonalcoholic beverages
category and use of the Olympic symbols and mascots in advertising and
promotional activity.

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"This long-term commitment comes at a time when those of us throughout the
Coca-Cola system are rededicating ourselves to the Olympic spirit," Mr.
The Coca-Cola Company is the world's largest beverage company.coca-cola.

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"The Olympic
Committee has deployed a combination of new digital radio systems linked with
a single operations center for all security activities that enables us to
provide unparalleled security to our clients throughout the Games. "With the Games less than a month away, it's important at least to
review the company's contingency plans and educate travelers on personal
safety tactics and policies," noted Sikellis.

About Vance
Vance is the first choice of professionals who need dependable advice to
manage risks. In addition to Jacques Rogge and other high-
ranking officials of the IOC, ceremony guests included leadership from both
the Beijing Organizing Committee for the Games of the XXIX Olympiad and the
upcoming Torino 2006 Olympic Winter Games, which take place February 10-26 in
Italy.

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With more than 3,700 employees and highly specialized solutions,
clients count on Vance to help them proceed in business and in life with
confidence. Isdell
stated.
The Company works closely with National Olympic Committees around the world to
assist athletes in training, and over 90 percent of the Coca-Cola system's
sponsorship support of the Olympic Games goes to help athletes train and
compete, as well as to help stage the Games.
With the new, 12-year pact announced today, Coca-Cola support of the
Olympic Movement extends through the Vancouver 2010 Olympic Winter Games, the
London 2012 Olympic Games, and the Olympic Games of 2014, 2016, 2018 and 2020.

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"Corporations can work with Vance to take advantage of these new Olympic
security capabilities," Sikellis noted."

About Event Integrity(TM) for the 2006 Olympics
Vance helps businesses plan for, manage, and respond to risks with its
complete Event Integrity(TM) solution.
In a ceremony with the Olympic Family at the Great Wall of China , The
Coca-Cola Company and the International Olympic Committee (IOC) announced the
renewal of their historic partnership for an unprecedented 12 years.
"The privilege of being associated with the Olympic Movement for nearly a
century is reflected in this landmark agreement," said Mr .

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"We've seen that this step
helps company attendees and guests avoid inconveniences, understand
communication procedures, and improve their overall enjoyment of the Games.
The announcement ceremony and subsequent dinner at the Great Wall also
capped a special congress of Coca-Cola bottling partners from around the
world.

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Isdell.

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Against the unique backdrop of the Great Wall, Mr.

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The 17-day Winter Olympics will host an estimated 5,000 athletes,
thousands of guests and executives of official sponsor companies, and more
than 1."
Vance combines its threat assessment, event security and Olympic
expertise, in conjunction with Olympic security systems and services, to
provide companies with an even greater level of security for attendees and
guests .

CONTACT
Joe Gavaghan
SparkSource
781-418-2419
jgavaghan@sparksource .

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Coca-Cola Extends Sponsorship of Olympic Games Through 2020

The deal also effectively extends the partnership of Coca-Cola and the
Olympic Movement - a relationship that began in 1928 - to 92 years without
interruption."
As the longest-continuous corporate supporter of the Olympic Movement, The
Coca-Cola Company has helped fulfill the Olympic dreams of thousands of
athletes worldwide, through its involvement since 1928 with the Olympic Games.

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The Event
Integrity(TM) solution integrates security consulting, crisis planning,
physical protection, and threat monitoring. Isdell , the Coca-Cola
chairman, echoed Jacques Rogge's sentiments, emphasizing a new atmosphere of
Olympic spirit at the world's leading beverage company.

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