researchandmarkets. According to specialist researcher, Ipsos UK, there were only 541
deals in 2004, compared with 1,172 in 1999. Other sports with a less `macho' image, such as horseracing,
tennis, athletics or snooker, tend to appeal to particular companies with a
specific target audience. Nevertheless, major sporting events - such
as the World Cup and `Euro' football tournaments, golf's Ryder Cup, Wimbledon
tennis, major horse races such as the Grand National, and the Olympics - will
continue to attract plenty of sponsors. That will increase tourism
dollars for Minnesota and help create even more investment in jobs
relating to the care and maintenance of horses. For such forward-looking statements,
the Company claims the protection of the safe harbor for
forward-looking statements contained in federal securities laws.
Shareholders and the investing public should understand that such
forward-looking statements are subject to risks and uncertainties
which could cause actual performance, activities or plans to differ
significantly from those indicated in the forward-looking statements.

clubs general

newscom.
As a result of the proliferation of alternative investments available in
the marketing arena, the immediate future does not look positive for sports
sponsorship . GVA Marquette Advisors
examined the growing demand for increased entertainment options such
as slot and video gaming in the Shakopee area.

General information relating to horseracing in specific regions throughout the world.

equestrian specific

This has resulted in an
increasing number of title sponsorships of events (such as the npower Test
Series and the John Smith's Grand National), stadiums (such as the Reebok
Stadium and Walkers Stadium) and even football clubs (such as TNS [Total
Network Solutions] FC ).
Sports sponsorship is employed by a wide range of companies, but it is
particularly, and increasingly, favoured by the financial services sector in
an attempt to enhance what could otherwise be seen as a dull image in the eye
of the consumer."
The plan includes construction of new indoor and outdoor arenas
and a cross-country course for horse shows, funded with Canterbury
Park's revenues from the Racino.

throughout racing

"The Racino has broad support from the residents
and community leaders in this area . The impact to the thousands of
Minnesota horse owners would be widespread.

regions general

(Logo: http: //www.
At a State Capitol press conference, Canterbury Park released an
independent economic analysis that determined a Racino development
would generate at least $200 million in new tax revenue for the state
during the first two years of full operation."
The Racino at Canterbury Park combines existing entertainment
options - live horseracing, simulcast racing, the Card Club, live
concerts and special events - with new features including:

-- Slot and video gaming

-- Olympic horse park

-- Agricultural event facility

-- First-class hotel and conference center

Senator Dick Day (R-Owatonna), Senate author of the Racino bill,
expressed optimism that the Racino will win legislative approval.

europe sports

Companies mentioned:

Barclays
Carling (Coors Brewing)
Cheltenham and Gloucester Building Society
HBOS
Heineken
Nationwide Building Society
Northern Rock
Norwich Union
npower
Red Bull
Royal Bank of Scotland Group
Vodafone Group

For more information visit
http: //www.com/reports/c18582

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.6
million for the Minnesota Breeders' Fund; and

Produce over $9 million per biennium in new taxes for local
communities. "The residents
of Scott County appreciate Canterbury Park's strong management of
their current gaming and their investments in local communities,"
explained Mark Buesgens (R-Jordan), who will author the House version
of the Racino bill.
"The benefits of the Racino reach deep into the horse and
agriculture industries in Minnesota," explained Judy Jensen of the
Tri-State Horseman's Association.

regions sports

com/reports/c18582 ) has announced the addition
of Sports Sponsorship Market Report 2005 to their offering.
The value of new deals in the UK sports sponsorship market stood at #412m in
2004. They tend to spend more per sponsorship and therefore
drive out smaller companies. Based on the
conclusions of their report , the proposed 3,000 slot machines at the
Racino at Canterbury Park will:

Generate $180 million in new state gaming tax revenues in the
coming biennium, including a $100 million up-front fee, from
temporary gaming operations;

Generate at least $200 million in future biennia , when the
Racino is fully operational;

Create 1,300 new full- and part-time jobs from Racino
operations, as well as the equivalent of 650 full-time jobs in
the construction of the facility;

Increase live racing purses by $18 million, including $3.

associations sports

Although the market has reached a plateau in terms of value, the average
amount spent per new sponsorship deal has increased to more than #761,000 -
double the typical value seen in the 1990s.----

Racino would nearly triple live racing purses, spurring new
investment in Minnesota 's agriculture industry

Surrounded by a bipartisan groups of legislators, labor union
officials and horse enthusiasts, Canterbury Park today unveiled its
legislative proposal to support a $120 million Racino development at
its 380-acre site in Shakopee.

"As we look around the country , the Racino model is working in
states like Iowa, New Mexico and Delaware," said Randy Sampson, CEO of
Canterbury Park.

sports racing

Research and Markets: Value of New Deals in UK Sports Sponsorship Market Stood at 412m pounds sterling in 2004

However, the major sponsors are having to bargain
harder to gain privileges in return for their money.com

Cautionary Statement:

From time to time, in reports filed with the Securities and
Exchange Commission, in press releases, and in other communications to
shareholders or the investing public, the Company may make
forward-looking statements concerning possible or anticipated future
financial performance, business activities or plans which are
typically preceded by the words "believes," "expects," "anticipates,"
"intends" or similar expressions.
Such risks and uncertainties include, but are not limited to: material
fluctuations in attendance at the Racetrack, material changes in the
level of wagering by patrons, decline in interest in the unbanked card
games offered at the Card Club, legislative and regulatory changes,
the impact of wagering products and technologies introduced by
competitors; increases in the percentage of revenues allocated for
purse fund payments; increases in compensation and employee benefit
costs; the general health of the gaming sector; higher than expected
expense related to new marketing initiatives; and other factors
discussed from time to time in the Company's filings with the
Securities and Exchange Commission.

regions equestrian

) Accordingly, the volume of major new deals is
falling.
One reason for this trend is that larger sponsoring companies are
dominating the market. There is potential for companies to support more amateur, grass-roots
sports participation, with the favourable associations with fitness and anti-
obesity campaigns that this brings.researchandmarkets.

Canterbury Park Unveils Racino Proposal That Will Generate $200 Million in Gaming Tax Revenues

"For
the first time since I have been at the Capitol, it looks like a
majority of legislators agree that the current system of gaming needs
to change," said Sen. Day "As legislators start to debate the
proposals, I believe a majority of them will conclude that the Racino
has the most benefits for Minnesota.mn-racino.

associations sports

(It should be noted that this
applies only to the major types of sponsorship and not to the numerous local
sport or grass-roots deals.

Business Editors

SHAKOPEE, Minn."
Canterbury Park also enjoys strong local support.

clubs throughout

This represents slightly more than is spent by UK companies on arts
sponsorship and accounts for only 2% of the total annual UK spend on marketing
services and advertising.
Football - with its dominance in terms of spectating figures and media
coverage - is still the most popular sport among sponsoring companies. "The Racino at Canterbury Park would generate
substantial new tax revenues for the state and local governments,
increase employment in our area, create higher racing purses for the
horse industry, and pump more money into Minnesota's agricultural
industry . "Canterbury Park will be the host to
the best equestrian facility in this region, able to host national and
regional competitions for show horses.

specific europe

DUBLIN, Ireland, Research and Markets
(http://www .com/cgi-bin/prnh/20040820/RESEARCH )
The value of commercial sponsorship of sports in the UK reached its peak
in 2002, with the last 2 years (2003 and 2004) seeing lower spending levels. Other
team sports are also heavily sponsored, particularly the national cricket and
rugby teams."
For more information about Canterbury Park and the Racino
proposal, or to download the architectural drawings, go to the Racino
web site at www.

regional specific

However, it is predicted that the current slide will soon draw to
a close.com
Fax: +353 1 4100 980

sports relating

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- - kjjkjk

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