At the end of 2005 we will
have completed year four of our expansion, so we'll need 48 stores by
then to keep that pace. There are
several countries that would be very logical markets for us.

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htm
The Leather Factory, Inc.com/cgi-bin/prnh/20060123/DAM026LOGO )
The announcement for The Jim Shoulders Great Western Weekend was made
today at a City Hall press conference attended by Shoulders with Tulsa Mayor
Bill LaFortune, Tulsa Convention + Visitors Bureau senior vice president
Suzann Stewart, Professional Rodeo Cowboys Association Commissioner Troy
Ellerman , Winnercomm president Jim Wilburn and Steve Rempelos, executive vice
president of Pro Rodeo Tour LLC.
Shoulders' record of 16 world championships in multiple events may never
be surpassed .
"Bull riding is America's original extreme sport," said Wilburn.

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Greene states, "We'll end
up with probably eight to 10 new stores in 2005.

'The Jim Shoulders Great Western Weekend' Rides Into Tulsa May 12-14; Prestigious Events to Deliver Rodeo's Finest and National TV Exposure

"We have attracted a major league event with big benefits for Tulsa," said
LaFortune. "This new event will bring today's best cowboys back again to my
hometown while honoring the traditions and legends of the past. I'm proud it
bears my name and glad to see it held right here where it all began for me .

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(Logo: http://www. at the Convention
Center Arena. 13 and can be purchased at the
Tulsa Performing Arts Center Ticket Office, by phone at 918-596-7111 or 1-800-
364-7111, on the internet at http://www.greatwesternweekend.

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is a specialty retailer and wholesale
distributor of a broad product line including leather, leatherworking
tools, buckles and adornments for belts, leather dyes and finishes,
saddle and tack hardware, and do-it-yourself kits. It also
manufactures and distributes leather lacing and kits.

with a
repeat airing on ESPN2 on May 28."
The Pace Chute -out begins on Saturday, May 13 at 8 p.

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For subscription
information call 800/246-7673."
The Jim Shoulders Great Western Weekend will open on Friday, May 12 at 8
p.
Tulsa-based Winnercomm , America's largest independent sports production
company, recently acquired the licensing rights to the PRCA's Xtreme Bulls
Tour through 2008.tulsaconvention.

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The entire 2,500-word interview is available free online at
http://www. TULSA, Okla.m.

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com

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"I started rodeoing when I was 14, right here in East Tulsa," said
Shoulders. National television coverage of the Pace Chute-out will
be on CBS.
The Jim Shoulders Great Western Weekend will also feature a three -day
western trade fair with vendors offering a unique collection of merchandise
for the western lifestyle including apparel, home furnishings, jewelry, art,
boots, hats, saddles and tack.

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I don 't
expect we'll move that way until we're closer to winding down the
expansion in the US but I think that's a logical route to take
eventually."
The Wall Street Transcript does not endorse the views of any
interviewees nor does it make stock recommendations. "This level of championship competition only happens in two
other places outside the Wrangler National Finals Rodeo, so Oklahoma rodeo
fans are in for a real treat.com and at
participating Homeland stores.

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We will do the
same thing in 2006.5 million for the 2006 event.

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The Company
distributes its products as The Leather Factory through its wholesale
centers and as Tandy Leather Company through its retail stores.m. Professional rodeo's top athletes will compete in seven
different events including bareback riding, saddle bronc riding, bull riding,
steer wrestling, tie-down roping, team roping and barrel racing.

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"The Jim Shoulders Great Western Weekend will provide an exciting package
of compelling rodeo action featuring the best athletes in all of ProRodeo,"
said Ellerman.
The web site for The Jim Shoulders Great Western Weekend is
http://www.

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Business Editors

NEW YORK----The Wall Street
Transcript has published an in-depth interview with Shannon Greene,
CFO and Treasurer of The Leather Factory , Inc. The top four
from the semi-finals then advance to the final round, where scores and times
determine the winners.

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Shannon Greene CFO of The Leather Factory Talks to The Wall Street Transcript Monday May 23

He was a five-time World Champion All-Around Cowboy, seven-time
World Champion Bull Rider and four-time World Champion Bareback Bronc Rider,
winning all 16 world titles in a 10 -year span, from 1949-59. All 12
contestants in each event participate in the opening round; the top eight
advance to a semi-final round where times and scores are erased. Additional sponsors are expected to be
announced shortly.m.

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With regard to the Company's growth, Ms., Tulsa will host one of professional
rodeo's most prestigious events -- the championship finals of the Wrangler
ProRodeo Winter Tour known as the Pace Picante ProRodeo Chute-out -- as well
as an Xtreme Bulls 2006 Ride Hard Tour stop and a western trade fair during a
three-day festival honoring Oklahoma rodeo legend and native Tulsan Jim
Shoulders at the Tulsa Convention Center on May 12-14, 2006.newscom. Born in Tulsa on
May 13, 1928, Shoulders retired to his Henryetta ranch in 1970, where he
operated a successful stock contracting business as well as a rodeo production
company and rodeo riding school . The Tulsa Xtreme Bulls 2006
Ride Hard Tour event will be televised on ESPN on May 21 at 2 p.m.

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(AMEX:TLF) in which she
talks at length about the Company.
Greene states, "Once we finish the domestic expansion of the retail
store chain, we will also consider international expansion. Shoulders is a member of the Pro Rodeo Hall
of Fame in Colorado Springs and the National Cowboy + Western Heritage Museum
Rodeo Hall of Fame in Oklahoma City. "We will be hosting a prestigious national event that delivers a
significant economic impact and tremendous national TV exposure for the city
and the state.com .

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Contestants reach a Pace tour finale by finishing in the top 12
of the Winter Tour standings after the final rodeo of the series.

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com/ceos.

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We want to stay on a
pace of an average of 12 stores per year."
The Pace Chute-out is the championship event for the Wrangler ProRodeo
Winter Tour .
"Winnercomm loves the entire sport of rodeo and we think Xtreme Bulls has the
potential to be a great franchise.

Media Contacts:
Kim Macleod Lynda Haschke
Community Affairs Manager Director of PR
City of Tulsa Winnercomm
918-596-7803 or 527-0164 918-496-1900 or 972-740-3529
lhaschke@winnercomm.

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Tour sponsors include Wrangler and Montana Silversmiths,
the leading buckle and jewelry manufacturer in the western industry and
Official Silversmiths of the PRCA.

Open to sites that offer information on equipment and apparel specific to the equestrian disciplines.

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That's the real focus in terms of expansion
and growth, and I don't see any changes to our plans. with an Xtreme Bulls 2006 Ride Hard Tour event featuring the nation's top
bull riders, including Matt Austin who captured the 2005 world champion bull
riding title with record earnings of $320,766.
Event tickets will go on sale Monday, Feb.

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"
In describing the Company's international expansion approach , Ms.
The championship finals of the Pace Chute-out will be on Sunday, May 14
beginning at 3 p.

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"
Event organizers anticipate nearly 8,000 out-of-town visitors for The Jim
Shoulders Great Western Weekend and three national television telecasts that
will showcase the city and provide a total economic impact to the city of
approximately $3. We want Tulsa to play a part in building
that franchise with a nationally televised championship rodeo event that pays
tribute to one of our great native sons and a true hero of the sport, the
legendary Jim Shoulders.