Southern California Volvo Retailers Team Up With Cycles Veloce for 2005

cycling updates

"Lance Armstrong's incredible achievements in international cycling
competitions, and in particular his remarkable string of seven Tour de France
victories, have caught the imagination of America's youth," Womack, Chairman
and CEO of Santa Monica-based Direct Capital Securities, Inc. Cycles Veloce Club
supports its members in a variety of cycling and cycling related sports such
as triathalons and duathalons as well as competitive road and mountain bike
events.

ABOUT VOLVO CARS
Volvo has been building cars with Safety in mind for over 75 years."
"We are very excited about introducing our line of Columbia
bicycles for 2006," said Stew Barnett, CEO of World Wide Cycle Supply.

shops since

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(Photo: http://www.
"The Columbia name is synonymous with great quality and value in the
outdoor market, therefore this collection will reflect the same
standards, great looking and functional bikes at a tremendous price.

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, said."
Womack's 1031Market. Best Buddies and Volvo Cars of North America
put on last year's "Volvo Hearst Castle Challenge," and the "Volvo Hyannis
Port Challenge" the year before."

About World Wide Cycle Supply, Inc.

updates industry

"But cycling is an expensive sport, and many local cycling clubs don't
have the finances to create youth programs that help with race entry fees,
race clothing, training and equipment discounts," he added .Com organization is a major junior cycling program
sponsor with the Velo Club LaGrange, (http://www .org) a cycling club in the
Los Angeles community for more than 35 years.Com
The core mission of 1031Market.

The term, 'Bike Shops' and the entries in this category refer to bicycle service shops , bicycle repairs shops, full-service bicycle shops, or dealers/retailers that are of interest to a regional (or local) community.

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Com is to help real estate investors find
appropriate investments that are designed to defer capital gains tax on
property they sell -- including, in particular, fractional real estate
ownership programs such as tenant in common programs and oil and gas royalty
interests.newscom .

About Columbia Sportswear Company

Founded in 1938 in Portland, Oregon, Columbia Sportswear Company
is a global leader in the design, sourcing, marketing and distribution
of active outdoor apparel and footwear.

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The race is a So Cal Track Racing
production.

bike deals

1031Market .

Headquartered in Long Island, New York, World Wide cycle Supply
has built a solid industry reputation by combining innovative bicycle
designs, aggressive pricing and the ability to design and build
customized bike programs that meet customer's specific requirements.

repairs industry

The new Columbia collection will feature hardtail and
dual suspension mountain bikes, comfort bikes, hybrid bikes, road
bikes , cruisers and youth style models.

term retailers

Corporations Must Back Junior Cycling If America Is to Have Future Lance Armstrongs Says Clay Womack CEO of Direct Capital Securities Inc.

com/cgi-bin/prnh/20050415 /LAF043)
Since its inception in 1982, Cycles Veloce, meaning "Fast Cyclist" in
Italian, has quickly gained a national reputation for grooming young
up-and-coming talent and preparing them for the pro ranks, Olympians and
national champions among them.
"This agreement is an exciting new opportunity for us," said Tim
Boyle, President and CEO of Columbia Sportswear Company.

publication shops

Com also will be a junior category sponsor for the "Attack of
the Omnium" track bike races, to be held this Sunday starting at 5 p.m. IRVINE, Calif.
You can see the Cycles Veloce Team at the San Clemente Challenge Circuit
Race Saturday, May 14th. Initial availability is
slated for spring 2006. To learn more about
the Company, please visit the website at www.

shops entries

for the design,
manufacture and marketing of a new line of outdoor bikes and bike
accessories.com

industry publication

SANTA MONICA, Calif.

Columbia Sportswear Enters Outdoor Bike Market; New Bike Collection Will Enhance Brand Portfolio

We are pleased to be working with such a
credible industry leader on the introduction of this new line for
outdoor biking enthusiasts.

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bicycle subscribers

Both bicycle rides were fund, and attention,
raisers for the Best Buddies organization , which enhances the lives of people
with intellectual disabilities.columbia.

frame dealers

A. at the
ADT Event Center Velodrome in Carson.

About 1031Market. Select bike accessories
including grips , saddles, bike pumps and water bottles will also
complement the line.
Most importantly, we look forward to great success and are pleased to
be working alongside a proven outdoor leader like Columbia .

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, If America is to have future
Lance Armstrongs to cheer on to victory, more corporations must financially
get behind local junior bicycle racing programs, Clay Womack, one of Southern
California's leading investment bankers, said today.

ABOUT CYCLES VELOCE
Cycles Veloce has over 150 active members throughout the United States,
including one of the top Masters racing teams in Colorado.

through sporting
goods retailers and specialty bike shops.

repairs cycling

Com is sponsoring
four junior categories in this Sunday's West L. College Grand Prix, to be
held in Culver City, with racing beginning at 8 a.m. The
2005 Volvo Cars model line-up includes: the award-winning new Volvo S40 and
its wagon counterpart the all-new Volvo V50; the award-winning Volvo XC90; the
sporty Volvo S60 sedan -- including the award-winning performance sedan -- S60
R and the performance wagon version -- V70 R; the flagship Volvo S80 luxury
sedan; versatile Volvo V70 wagon and rugged Volvo XC70 (Cross Country); and,
the Volvo C70 convertible.

Business Editors/Cycling Writers

PORTLAND, Ore.

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"Cycling is a great athletic sport, especially for young people, and to
expand programs corporate donations are needed at the local level," he said.
"America's future champions need our support.

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----Outdoor
adventurers, weekend warriors and commuters alike can now take to the
road on a choice of Columbia Sportswear(TM) branded bicycles. As one of the largest
outerwear brands in the world and the leading seller of skiwear in the
United States, the Company has developed an international reputation
for quality, performance, functionality and value.

bicycle dealers

, Volvo Cars of North America, LLC
(VCNA) + Southern California Volvo retailers will be a sponsor of Cycles
Veloce, during 2005.

industry deals

The relationship is consistent with Volvo's commitment
to people who embrace life as well as its rich tradition in cycling.
VCNA's recent support of cycling activities is in evidence with its
charity partner, Best Buddies. Columbia
Sportswear Company (Nasdaq:COLM) announced today that it has signed a
license agreement with World Wide Cycle Supply, Inc.

mechanics term

The team, now including the Volvo brand, is devoted to growing the sport
of competitive cycling and furthering the notion that cycling is a healthful
and environmentally-friendly sport -- no air nor water pollution, just plain
physical activity in the great out-of-doors. Global distribution for the Columbia collection
will be managed by World Wide Cycle Supply, Inc.

entries subscribers

That's why corporations and their community outreach efforts must extend
to youth cycling, he said. 1031Market. "Licensing is
an important part of our branding efforts and is one more way to
enhance our mission to offer consumers quality products for a variety
of outdoor activities.