com and NFL.com.

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MFORMA is a leading global publisher and distributor of mobile
entertainment.com.com

Alex Riethmiller
CBS SportsLine. From then on ASM traders will be able to buy and sell sports
derivatives tied to the performance of Australian Football League (AFL) teams,
including the Adelaide Crows, Sydney Swans, and West Coast Eagles.
Australian Rules Football, known alternatively as "Aussie rules" and
"footy," is a high-energy, physical game played between two teams of 18
players. Relatively unknown in the United States, Australian Rules Football
traces its roots to Rugby and early Gaelic football, and is defined by the
fast and free movement of the game's ball, which is slightly larger than the
traditional American football.com.

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com or NFL. The Free Agent board provides detailed stats of all
players who can be added dynamically to active rosters.mforma.com (ASM), the world's
first global sports financial exchange, announced today its initial public
offering (IPO) for Australian Rules Football on Sunday, February 26, at
4:00 PM EST.

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Essentially a full-featured mobile
extension of CBS SportsLine.com and NFL.

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com has partnered with the NFL to co-brand the
product and make it available to the millions of CBS SportsLine.

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In addition to the industry's most
comprehensive catalog of BREW, Java, SMS, MMS, and WAP games, MFORMA also
provides sports, lifestyle, and information services subscription products.

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We are pleased that MFORMA has built the Fantasy Football
Companion to truly integrate with the online version and with a user interface
that is very easy to learn and use.

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, the leading
global publisher and distributor of mobile entertainment, has released a new
version of the hit mobile application that lets users manage their fantasy
football teams from their mobile phones in real time.

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com fantasy football participants. Fantasy football team owners can do
everything to manage their teams from their mobile phones just as they can
online, and it is the easiest and fastest way to get accurate, customized and
timely live fantasy football information. In
addition to the live scoring and statistics, users can view player profiles,
news headlines and injury reports , move players to injured reserve, or add and
drop players as necessary.com is a member of the Viacom family and
a part of CBS Digital Media.
"AllSportsMarket.allsportsmarket.

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Information delivered to
users is extremely accurate, delivered straight from CBS SportsLine.com is dedicated to increasing the exposure and
popularity of a variety of sports across the globe through its international
derivative -based sports financial exchange," said Chris Rabalais, CEO of
AllSportsMarket.

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com/wireless/football /companion . Latest Offering by World's First Global Sports Financial Exchange Allows
'Aussie Rules' Fans to Buy, Sell Derivatives Tied to Team Performance

MIAMI, AllSportsMarket.

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"CBS SportsLine.com's Fantasy Football Companion is the only product of
its kind in the market today," said Dan Kranzler, MFORMA founder and executive
chairman.com was developed through the
collaboration of MFORMA, CBS SportsLine. MFORMA's customers include more than 100 of the
world's leading wireless carriers.com
CBS SportsLine.

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com's online fantasy football
leagues, Fantasy Football Companion is tightly integrated with the online
version and lets subscribers fully manage and manipulate their lineups,
including player adds and drops, anytime, anywhere. Charges will
appear on the subscriber 's monthly cell phone bill.

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com Fantasy Football Team Directly From
Your Mobile Phone

SAN FRANCISCO, MFORMA Group, Inc.com's and NFL. "It connects users in real -time with their online fantasy leagues,
providing a truly integrated experience.com.com]

About CBS SportsLine.

CONTACT:
Kimberly Tassin
MFORMA
+1-206-654 -1001
ktassin@mforma.

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com and
NFL. The application is
currently available from all major North American wireless carriers and can
also be purchased online at CBS SportsLine.

About MFORMA Group, Inc. For more information about CBS SportsLine.

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Includes resources offering batting, bowling , fielding and other statistics from league, Test and One Day International cricket matches.

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"CBS SportsLine.com and NFL. Whether it's a casual check of their fantasy teams'
scoring, or the need to make roster changes in response to breaking news, the
Fantasy Football Companion fulfills a real need for our dedicated fantasy
football audience. MFORMA provides wireless operators and their customers with the
world's best content and brands, and provides developers and brand owners with
the shortest route to market.com .

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"
Fantasy Football Companion features a scrolling ticker that provides live
team and fantasy player statistics for every player. "Fantasy Football Companion gives team owners the ability
to participate in their fantasy football leagues whenever and wherever the
need or mood strikes. With MFORMA, wireless
operators can choose to utilize any or all of the MFORMA resources-tools,
platforms and/or content.S.com and
for the latest sports news, scores and expert analysis, please visit
cbs.com

Traders buy and sell sports derivatives and benefit from
dividends paid based on the performance of their holdings.com
Australian Rules Football IPO or about ASM in general, please visit
http://www.

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Subscribers can also
view all competing teams and match-up comparisons and use the Player Search
function to run queries on all teams, players and positions.

For more information, please visit
http://cbs.sportsline. The Australian Rules Football season begins
with an exhibition game on March 1st, during the Australian summer season .

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Manage Your CBS SportsLine.com subscribers will love this mobile
application," said Steve Snyder , senior vice president and general manager,
CBS SportsLine.

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com.com is at the leading edge of media companies providing
Internet sports content, Fantasy sports and e-commerce. "ASM is happy to welcome Aussie Rules fans into the
AllSportsMarket.

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For this new version of the Fantasy Football
Companion , CBS SportsLine."
Fantasy Football Companion by CBS SportsLine.sportsline.
MFORMA's carrier -grade platform manages the delivery of downloadable games and
applications for some of the world 's largest carriers. corporation with offices in the
metropolitan areas of Seattle, San Francisco , San Diego, and Los Angeles, USA;
London and Manchester, England; Shanghai and Beijing, China; and Seoul, Korea.com

Candice Yusim
mPRm
+1-323-933-3399 x239
cyusim@mprm .com
+1-954-489-4000 x 7535
ariethmiller@cbs."
ASM is the world's first sports stock market, allowing global users to
trade self-sustaining performance-based sports derivatives on a worldwide
marketplace.

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MFORMA Makes Your Football Dreams Come True With Fantasy Football Companion by CBS SportsLine.com

com. MFORMA is a U.
[www. In addition to its
flagship service, the company publishes the official Web sites of the NFL, PGA
TOUR and NCAA Sports. CBS SportsLine.

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It is a perfect application for mobile and
a necessary extension to our online fantasy football products.com family , and expects the sport to excite and captivate
current enthusiasts as well as those who have yet to be introduced to the
game. ASM is a rapidly-
expanding market, and has forged a number of league partnerships with major
international sports teams.

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Fantasy Football
Companion is produced by MFORMA in partnership with CBS SportsLine.com, a
leading Internet sports media organization and the world's preeminent provider
of online fantasy sports. Data
is updated every 20 seconds for fantasy stats and new content is displayed
automatically every 60 seconds with manual updates available at any time.

AllSportsMarket.com Sets the Stage for IPO of Australian Rules Football

For additional information about the upcoming AllSportsMarket.