This program will provide individuals and
businesses with immediate relief so that we can all begin the difficult task
of re-building our lives and businesses. You should not place undue reliance on
forward-looking statements, as they speak only as of the date made and are
inherently uncertain.

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With
the loss of production capacity in New Orleans, the company is temporarily re-
opening a closed bakery in Houston to assist in serving the Louisiana,
Mississippi, and southwest Alabama market.
"We will continue to serve the market , but we anticipate the cost of doing
so will be extremely high.

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The company's New Orleans bakery remains closed, but bakeries in Baton Rouge
and Lafayette are in full operation, as are all other Flowers bakeries. You are advised,
however, to consult any further public disclosures by the company (such as in
our filings with the SEC or in company press releases) on related subjects.

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Hancock Bank operates 103 full-service offices and more than 130 automated
teller machines throughout South Mississippi, Louisiana, and the Florida
Panhandle, as well as subsidiaries Hancock Investment Services , Inc. Forward-looking statements
relate to current expectations regarding the company's future financial
condition and results of operations and are often identified by the use of
words and phrases such as "anticipate," "believe," "continue," "could,"
"estimate," "expect," "intend," "may," "plan," "predict," "project," "should,"
"will," "would," "is likely to," "is expected to" or "will continue ," or the
negative of these terms or other comparable terminology.

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Branch Openings and Bank Operations
Hancock reported today that 76 full-service banking facilities were open
for business, including 29 branches in Mississippi, 42 branches in Louisiana,
and all five of the Company 's branches in Florida.
Deese further explained, "Our reciprocal baking program, composed of
Flowers bakeries within the region, already produced much of the products sold
in New Orleans and the surrounding area.

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7 billion.
Flowers Baking Company of New Orleans operated one bread line in a
building that dates from 1969. Other Flowers bakeries in the storm's
path also escaped damage and continue in full operation. These forward-looking
statements are based upon assumptions the company believes are reasonable.
The foregoing list of important factors does not include all such factors nor
necessarily present them in order of importance.

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Schloegel today announced a broad-
based program of special disaster relief for customers in areas affected by
Hurricane Katrina. Hancock will also work closely with our consumer and
commercial customers in affected areas to determine if they qualify for
payment and/or maturity date extensions.

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"Hancock Bank has a 106-year tradition of standing by our customers and
the communities in which they live and work in good times and bad times,"
Schloegel said.

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FORWARD-LOOKING STATEMENTS
Statements contained in this press release and certain other written or
oral statements made from time to time by the company and its representatives
that are not historical facts are forward-looking statements as defined in the
Private Securities Litigation Reform Act of 1995.

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Among the company's top brands are
Nature's Own, Cobblestone Mill , Sunbeam, BlueBird, and Mrs.

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"

Hancock's Disaster Relief Program
Hancock's disaster relief program focuses on waiving certain deposit-
related fees and terms as well as special services for loan customers.
Hancock is also offering special "Together We Rebuild" discounted rates on
new direct consumer installment loans. Found in 1899, Hancock Bank
consistently ranks among America 's strongest, safest, financial institutions.

THOMASVILLE, Ga. Flowers operates 34 bakeries that produce a wide range
of bakery products marketed throughout the Southeastern, Southwestern, and
mid-Atlantic states via an extensive direct-store-delivery network and
nationwide through other delivery systems.

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, Hancock Holding
Company CEO and Vice-Chairman George A. "To support our friends in this time of need, we are
announcing a program of assistance that will help our customers get back on
their feet as soon as possible.

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The company serves the central Gulf
Coast region daily with fresh breads and rolls through a network of 24
warehouses, 10 of which are unable to operate due to the storm.

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Hancock Announces Hurricane Assistance Programs and Updates Branch Openings

, Hancock
Insurance Agency, Ross King Walker, J. Everett Eaves and Harrison Finance
Company. However, at present, the company cannot estimate the
scope of damage or the timing of recovering the costs of the property damage
and business interruption caused by the storm. Although much of the marketplace currently is
displaced, we are providing service to all areas that are accessible, with
product being delivered from our Baton Rouge, Lafayette, and other bakeries,"
Deese continued."
The company's Miami bakery suffered no damage when Hurricane Katrina
crossed South Florida late last week and there was no disruption to the
company's ability to serve the market.

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Flowers Foods Suffers Damage From Hurricane Katrina

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Forward-looking statements are based on current information and are subject to
risks and uncertainties that could cause actual results to differ materially
from those projected. In addition, you should
consult other disclosures made by the company (such as in our other filings
with the Securities and Exchange Commission ("SEC") or in other company press
releases ) for other factors that may cause actual results to differ materially
from those projected by the company.

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"Our heartfelt concern goes out to all individuals who have suffered
losses, some of whom are our employees, distributors, and associates," said
George E., Flowers Foods is one of the nation's
leading producers and marketers of packaged bakery foods for retail and
foodservice customers.

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"

About Hancock Holding Company
Hancock Holding Company (Nasdaq: HBHC) is the parent company of Hancock
Bank, Hancock Bank of Louisiana, Hancock Bank of Florida and Magna Insurance
Company - has assets of $4. In addition to the
damaged warehouses, some independent distributors of the company's product
have business interruptions, at least for the immediate future , due to the
storm damage and the mandatory evacuation of New Orleans. For
more information, visit http://www.com.

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There will be costs associated with
re-opening the closed bakery in Houston as well as extra shipping and handling
costs to transport the product to the Louisiana market. However, this
temporary solution will allow us to continue service to the territories in
Louisiana, Mississippi , and southwest Alabama to which we can gain access.flowersfoods.

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Measures include reductions and waivers of various fees as
well as rebate offers to assist customers in ravaged areas. Hancock operates 103 full-
service banking facilities throughout Mississippi, Louisiana and Florida.
Headquartered in Thomasville, Ga.

'

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Highlights of the program include:
- Waive and/or rebate charges for customers using other banks' ATMs in
areas affected by Hurricane Katrina
- Waive and/or rebate fees for domestic wire transfers transmitted from
Monday, August 29, through Friday September 9, 2005
- Waive Internet Bill Pay fees until further notice
- Affected customers who need to reorder checks should call
1-800-355-8123 (reference code L3)
- Hancock Bank will work with customers who have special needs related to
certificate of deposits that have not yet matured and customers who are
overdrawn due to circumstances created by Hurricane Katrina

In addition, Hancock will work with our mortgage customers in areas
affected by the Hurricane to minimize or prevent delinquencies, based on
investor guidelines."
The company has insurance coverage for physical property as well as for
business interruption.

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Deese, president and chief executive officer of Flowers Foods. Some of our service area along the central Gulf Coast
suffered severe damage from the storm and is inaccessible at present . Certain factors that may cause actual results,
performance, and achievements to differ materially from those projected may
include, but are not limited to (a) unexpected changes in any of the
following: (i) general economic and business conditions; (ii) the competitive
setting in which the company operates , including changes in pricing,
advertising or promotional strategies by the company or its competitors , as
well as changes in consumer demand; (iii) energy, water, and raw materials
costs and availability; (iv) ability of employees, independent distributors
and third party service providers to continue to function in the manner in
which they have in the past; (b) the company's ability to operate existing ,
and any new, manufacturing lines according to schedule; (c) any existing or
additional disruptions to the business due to weather or other circumstances,
including government regulation or restrictions arising there from; (d) the
additional costs associated with supplementing our manufacturing capabilities
in adversely impacted markets; (e) damages to or unavailability or
inaccessibility of any of our facilities or equipment; (f) damage or
inaccessibility of roadways and related infrastructure necessary for
transporting supplies and products (g) availability of insurance proceeds.

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Hancock Holding Company President Leo W. "With
much of New Orleans under water, authorities are allowing only emergency
services into the city. The company undertakes no obligation to publicly revise
or update such statements, except as required by law.

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Bank will waive certain fees and charges to assist customers

BATON ROUGE, La. Seal stated, "Hancock was able to
open several branches the morning after the Hurricane due to the successful
implementation of our disaster recovery plan and through the efforts of our
dedicated associates. We don't
know when we will be able to fully assess the damage to our business through
the region or the overall financial impact on Flowers Foods' quarterly or
annual results.

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, Flowers Foods
(NYSE: FLO) officials are assessing the damage caused by Hurricane Katrina. Flowers Foods is uncertain of when the bakery
and warehouses in the region will re-open because of anticipated water damage
and a long delay before utility services are restored.

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