com.com will significantly add to the nation-wide audience of
the NCAA series. "Fans now have a portal to
out-of-market games through their favorite collegiate website.com is the official
Web site of all 88 NCAA championships .

Categories for individual college and university athletic conferences and associations throughout the world.

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com via our new broadband
channel, no matter where or when that game is being played," said Larry
Kramer, President, CBS Digital Media. "We're very pleased to offer this event
programming for free on the web, where the millions of users on NCAAsports.com.

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Kathleen Hessert, a certified professional speaker, trainer and consultant
helps sports clients identify their well-focused message , then communicate
it to be understood, believed and remembered.com, the official NCAA website, produced by CBS SportsLine."
"Deals like this are why it's so great for CSTV to be a part of the CBS
family ," said Brian Bedol, CEO, CSTV Networks.com
CBS SportsLine. CBS SportsLine.

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In addition, our work with
corporate America through its sister company, Communication Concepts with
companies like KPMG, Milliken & Company, ESPN and Coke allows us to bring
our sports clients professional business practices that are becoming
crucial for today's athletics organizations.com, as well as the Internet rights to
the NCAA Division I Men's Basketball Championship and many other NCAA
championships .

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Essentially, it is a brand intelligence management tool that
keeps a finger on the pulse of brands , issues, consumer opinions and
trends. Further information is available at
http://www.sportsline . Each year, more than 49,000 student-athletes compete in NCAA
Championships in Division I, II and III sports.

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"eMonitor will save us a great deal
of time and employee resources as well as streamline the process of
producing the newsletter, while ensuring that only the most relevant and
significant content is included.
Webcasts of games broadcast by CBS Sports in fans' local markets will be
subject to blackouts.

About CSTV
CSTV Networks Inc.com is at the leading edge of media companies providing
Internet sports content, Fantasy sports and e-commerce.viacom.

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In conjunction with the 40th
Anniversary Convention of the National Association of Collegiate Directors
of Athletics (NACDA), the association announced a partnership with Sports
Media Challenge, a leading sports media training and consulting firm."

Sports Media Challenge will be exhibiting at NACDA's 40th Anniversary
Convention at Booth #700.com
and CSTV (College Sports Television) have teamed up with the NCAA to provide
the exclusive live video streaming rights for out-of-market game coverage of
the 2006 NCAA Division I Men's Basketball Championship.
The game of primary regional interest will be shown exclusively on the
local CBS affiliate.com
and NCAAsports. Connecting more fans to more college sports than
any other company, its many platforms for programming distribution include
CSTV: College Sports TV, televising regular-season and championship events for
35 men's and women's college sports; CSTV. In November, CBS announced it will purchase CSTV for $325
million, effective January , 2006.

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PRESS RELEASE National Association of Collegiate Directors of Athletics Partners With Sports Media Challenge

nacda."
"Being able to offer March Madness on Demand through NCAAsports.com free
of charge further demonstrates the NCAA's and CBS's commitment to deliver
every game of the Division I Men's Basketball Championship to as many fans as
possible," said Tom Jernstedt, Executive Vice President, NCAA. "The evolution
of broadband technology and growth of NCAAsports.com is a member of the Viacom family and
part of CBS Digital Media.

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NCAA March Madness on Demand will be supported by advertising sales.com and CBS SportsLine.com and its network of nearly 250
official athletic sites; CSTV All Access, online and pay-per-view subscription
services providing live audio and video of more than 7,000 events annually; as
well as satellite television and radio, in-flight entertainment, wireless
networks and more.

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"Using the eMonitor solution will allow NACDA to automate the process of
compiling news articles and coverage, drawing content from a variety of
channels including newsgroups and list servers," said Bob Vecchione, senior
associate executive director at NACDA. NACDA also operates the Sports
Academy Directors' Cup program, which honors the
all-sports champion in each of the NCAA Divisions -- I, II and III -- and
the NAIA, for a total of four trophies . CBS Sports, CBS SportsLine.com, CBS will offer a portal to NCAA March Madness on Demand
through CSTV.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities for
more than 360 ,000 student-athletes at more than 1,000 member colleges and
universities.

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NCAA March Madness on Demand to be Offered Free of Charge on NCAASports.com Powered by CBS SportsLine.com

com has allowed us to give
more access to the championship to more fans.

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com.

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NACDA will use technology from Sports Media Challenge to automate the news
compilation of the NACDA Daily Review electronic newsletter.NCAAsports .

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NCAA March Madness on Demand will feature the
out-of-market games being played concurrently.
In addition to promotion on the CBS Television Network, CBS SportsLine. And by tapping into the huge promotional reach of CSTV, we
have a direct pipeline to the games' most ardent supporters -- there won't be
a basketball fan out there who doesn't know about the NCAA games on CBS,
NCAAsports.com and
for the latest sports news, scores and expert analysis, please visit
cbs.

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"This is the perfect example of maximizing both the Network's NCAA bundled
rights and the full range of assets of the new CBS Corporation," said Sean
McManus, President, CBS Sports and News.

About CBS SportsLine.

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com. More than 1,200 athletics administrators
annually attend the NACDA Convention .

About Sports Media Challenge:

For the last 17 years Sports Media Challenge has built a track record of
training and consulting with athletes, coaches and other sports
professionals to maximize public exposure while minimizing its risks.com and CSTV Team up with the NCAA to Provide
Exclusive Live Out-of-Market Video Streaming of 2006 NCAA(R) Division I Men's
Basketball Championship

NEW YORK, CBS Sports, CBS SportsLine.com, will
add to the total NCAA March Madness experience for hard core college
basketball fans everywhere.com
and CBS SportsLine.com/mmod for information regarding NCAA
March Madness on Demand.

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Through its
series of management seminars, clinics and workshops and publication of the
bi-monthly magazine Athletics Administration, NACDA offers educational
opportunities to its members.
For the first time , NCAA March Madness on Demand will be offered free of
charge.
CBS SportsLine. NCAAsports. For more information on NCAA
championships, including official brackets; live stats, live audio and video
broadcasts; scores and recaps; and feature stories on student-athletes around
the country, visit NCAAsports.

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CBS announced in November its planned
acquisition of CSTV Networks, Inc.

compete championship

It is distributed to more than 8,000
administrators as an opt-in member benefit to members of NACDA or one of
NACDA 's nine affiliate associations. Beginning March 16, 2006, fans will be able to watch live CBS Sports
broadcasts of the NCAA Tournament from outside their viewing area via
NCAAsports.com.com has the rights to produce, host and manage the official
NCAA Championship website, NCAAsports. In addition to its
flagship service, the company publishes the official Web sites of the NFL, PGA
TOUR and NCAA Sports.

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is the leading digital and cable programming network
dedicated to college sports. More information about Viacom and its businesses is
available at http://www.

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For more information on NACDA , please visit
www. "This wide distribution of CBS
Sports' game coverage, promoted by CSTV and available via NCAAsports. CSTV was proud
to work with CBS Sports and the NCAA to offer NCAA March Madness on Demand
this past spring, and is even prouder now to be creating this even greater
online sports experience with CBS as our new owners.

Fans can log on to http://www.

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com.

nirsa coordinates

The eMonitor technology is a proprietary search engine which proactively
monitors, analyzes and provides solutions for reputation management and
rumor control.com, including all of CSTV's online properties , consisting of
more than 250 official college athletic websites, which are maintained and
managed for the institutions by CSTV."
"For the first time ever, fans everywhere will have an opportunity to see
their teams play live, at no charge, on NCAAsports."
NCAA March Madness on Demand will offer live and on demand streaming video
of up to the first 56 NCAA Tournament games on an out-of -market basis, through
the regional semi-finals, and also will feature streaming video of interviews
and pre- and post-game press conferences, in addition to video highlights.

cusai naia

The NACDA Daily Review is distributed by NACDA as an independent provider
of links to news articles on college sports that have appeared in
newspapers or on the Web.

About NACDA:

The National Association of Collegiate Directors of Athletics (NACDA),
which is celebrating its 40th anniversary , is the professional and
educational association for more than 6,100 college athletics directors ,
associates, assistants and conference administrators at more than 1,600
institutions throughout the United States, Canada and Mexico. For more information about CBS SportsLine.com.

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eMonitor consists of a search tool, which locates news coverage as
it becomes available from a variety of offline and online channels
including Web sites, blogs, fan forums, and chat rooms; an analysis tool,
which evaluates the coverage based on weighted equations and expert
analysis; and a reporting tool, which instantly updates information and
provides executives with "At a Glance" reports.CSTV.

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