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For more information on The Gatorade Company, visit
http://www.

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org/coaches/coaches_app_form .

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org or by calling Art DeMonte,
Executive Director, at 734-913-0090. "These camps are a terrific opportunity to continue to reinforce to
these high school coaches that they can prevent these types of injuries by
encouraging their players to speak up if they are feeling ill and drink proper
fluids such as sports drinks with electrolytes to replace what they lose in
sweat(1).

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Additional
information is available at http://www. This year, the effort has doubled and the events will reach more than
2 ,500 high school coaches and 125,000 high school athletes.
In addition to playing and coaching strategies, The NFL/Gatorade High
School Coach Training Camps will provide an important opportunity for high
school coaches to learn the fundamentals of proper hydration and sports
nutrition, which are especially critical during grueling two-a-days that take
place during the hottest days of summer ."
"We are pleased to team with Gatorade, one of our long-standing partners,
to share our best practices with high school coaches across the country," said
NFL Commissioner Paul Tagliabue.com .

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Coaches will advise teams in either the New Business
Idea or Emerging Company categories and assist teams with their executive
summary, business plan and investor pitch. A
$25,000 cash award is given to the winner of the EC path in the spring, while
additional cash and in-kind awards are provided to the EC and NBI winners.

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Twenty-one NFL teams will be hosting events throughout the summer ,
including: the Dallas Cowboys, Houston Texans, Green Bay Packers, Indianapolis
Colts, Atlanta Falcons, Arizona Cardinals, New York Giants, Seattle Seahawks,
San Francisco 49ers, Carolina Panthers , Miami Dolphins, Jacksonville Jaguars,
Kansas City Chiefs, Cleveland Browns, Chicago Bears, New Orleans Saints, New
York Jets, Denver Broncos, Minnesota Vikings, Tampa Bay Buccaneers and San
Diego Chargers .

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gleq.gatorade.

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, The Great Lakes Entrepreneur's
Quest (GLEQ) has announced that it will accept applications from qualified
individuals seeking to become volunteer coaches for its Spring Cycle Business
Plan competition. Founded in 2000, the GLEQ has awarded $600,000 in prize money
during the first four years of its annual business plan competition and
provided over a thousand hours of free training and coaching.

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"We believe in the value of this program and the opportunity it affords us
to help grow the future of the game and to do our part as role models to help
further the safety and performance of football players at all levels," said
Herm Edwards, head coach for the New York Jets , one of the teams who
participated in the inaugural effort last year. We're looking forward to another great program this year," he
added.

(1) Stofan, JR et al Med Sci Sports Exerc 35:S48, 2003 (college FB);
Stofan, JR et al Med Sci Sports Exerc 34:S113, 2002 (pro FB)

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The National Football League and Gatorade Expand Effort to Help High School Football Coaches Prepare for Two-a-Day Practices and Upcoming Season

"The response and
appreciation of the coaches who attended last year's event was just
overwhelming. Both are
scientifically formulated and athletically proven to quench thirst, replace
fluids and electrolytes and provide carbohydrate energy to enhance athletic
performance.

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Gatorade is the official sports drink of the NFL, NBA, WNBA,
AVP, Major League Baseball, Major League Soccer, Major League Lacrosse and
numerous professional, collegiate and amateur teams and events throughout the
world.

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The GLEQ provides the help of coaches and
educational programs to assist all entrepreneurs with their business plans. Gatorade is manufactured by PepsiCo Beverages and Foods, a division of
PepsiCo.

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Applications can be submitted on the GLEQ website starting April 1 and
will close on April 15th. Those meeting the criteria as a GLEQ coach will be
matched to teams based on their industry and functional expertise and start-up
business experience . Further
research indicated that a simple hydration strategy could dramatically reduce
this incidence of pre-practice dehydration.
"With all the heavy pads and the heat in the summer season, a 250 -pound
football player can lose up to a gallon of sweat -- including 4,200 milligrams
of sodium -- during a practice. "Through these
training camps, we hope to deliver critical information to hundreds of
thousands of high school athletes and help ensure a positive playing
experience," he added.

Sites, links, and information related to the sport of Cheerleading.

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The Open Enrollment is necessitated by the high volume of
entrepreneurs seeking assistance in the business plan competition .gleq. More than 20 NFL Teams to Host NFL/Gatorade High School Coach
Training Camp Events; Effort Expected to Reach More Than 2,500 Coaches and
125,000 High School Athletes

NEW YORK, To help high school football teams gear
up for two-a-day practices and the upcoming season, the National Football
League (NFL) and The Gatorade Company are expanding the joint effort launched
last year to educate high school football coaches on proper conditioning ,
basic skills and hydration at the NFL/Gatorade High School Coach Training
Camps. This can place a player at risk for heat
illness and injury," said David Price, head athletic trainer for the New York
Jets."
"Working with the National Football League to provide performance and
safety tips for high school coaches speaks to the origins of Gatorade -- which
was created to help football players perform at their best," said Tom Fox,
senior vice president of sports marketing for Gatorade .

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To register as a GLEQ business coach, please visit:
http://www. The
Quest is structured into two distinct maturity "paths": companies with more
developed businesses compete in the Emerging Company (EC) path while teams
with new or less developed business ideas compete in the New Business Ideas
(NBI) path.

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The EC teams must complete and submit an 8 to 12 page business plan, while
the NBI teams must develop and submit a five-page executive summary describing
their business or business idea.

In addition, research
shows that about 90 percent of all football deaths usually occur the first day
or two of practice which take place during the hottest days of summer.

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The GLEQ sponsors a statewide business plan competition with a deadline
for registration on April 15th and business plan submission on May 15th. In fact, in the last 10 years, 24
high school , college and pro football players have died from heat stroke,
including three high school football players last year alone, according to the
National Center for Catastrophic Sport Injury Research .
Gatorade(R) Thirst Quencher, the nation's leading sports drink, along with
Gatorade Endurance Formula, is backed by 35 years of research.

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ANN ARBOR, Mich. Anyone who
lives, works or attends school in Michigan can participate in the competitions
and educational programs at no cost.
The GLEQ's primary sponsors are the Michigan Economic Development
Corporation, Zell Lurie Institute for Entrepreneurial Studies at the
University of Michigan Ross School of Business, Michigan State University,
Wayne State University, Apjohn Group, Southwest Michigan First, and Esperion
Therapeutics .
Research conducted by the Gatorade Sports Science Institute and presented
at the 2004 American College of Sports Medicine Conference (ACSM) found that
70% of high school football players showed up to practices significantly
dehydrated, placing them at great risk for heat illness and injuries . "These camps provide us an opportunity to
encourage coaches to develop fun, challenging and safe environments at all
levels.

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GLEQ Announces Open Registration for Entrepreneurial Coaches to Support its Statewide Business Plan Competition

Current coaches include a cross
section of talent including serial entrepreneurs, venture capitalists,
corporate executives and business consultants.asp

About the Great Lakes Entrepreneur's Quest (GLEQ)
The GLEQ is a nonprofit 501(c)(3) educational program designed to
accelerate the formation of high-growth companies across Michigan.