"We had
phenomenal success with our Kid's College programs that motivate grade
K-8 students to focus on math and language arts. Chik-fil-A is wrapping up a nationwide
promotion that provided the Kids College math and language arts
software series in their kids' meals. Nationwide, more than one and a
half million schoolchildren are using software from
www.

soccer trained

Learning Through Sports is extending its reach to cover more
sports and broader markets .learningthroughsports. Teams and facilities representing Major League Baseball, National
Football League, and National Basketball Association were recognized. "The partnership between brewers, wholesalers and the
concessionaires at these facilities serves as an important bridge to help
ensure that those who choose to drink take personal responsibility so that
all fans can enjoy the game and get home safely." And according to Dennis
Robinson, Senior Vice President Business and League Operations for the NBA,
"The league commends the Trail Blazers, Bucks, and Knicks, as well as their
respective facilities, for undertaking such an important training program. "ARAMARK strongly
supports alcohol server training for our staff at all of the facilities in
which we operate," said Sean Rooney, President , ARAMARK Stadiums and
Arenas.

Whereas, recreational and school sponsored cheer teams may or may not compete and cheer for other sports such as: football, hockey, soccer or basketball.

against may

"We applaud the efforts of those being recognized," said
Norman Adami, Beer Institute Chairman and President and CEO for Miller
Brewing Company.

TEAM Coalition members and supporters include Major League Baseball,
National Basketball Association, National Football League, National Hockey
League, National Collegiate Athletic Association, ARAMARK, Beer Institute,
Anheuser-Busch Companies, Miller Brewing Company, Coors Brewing Company,
National Association of Broadcasters, ESPN ABC Sports, International
Association of Assembly Managers, and the National Highway Traffic Safety
Administration.

whereas not

recreational trained

(Bud ) Selig said, "Alcohol management
training is vital to making our ball parks a safe, fan-friendly place for
our great fans, and I congratulate these seven MLB clubs for being
recognized by the TEAM Coalition." Roger Goodell, Executive Vice President
and Chief Operating Officer for the National Football League added, "The
NFL has strongly supported the TEAM program for over 15 years.

cheerleading sponsored

TEAM is a unique alliance of professional and collegiate sports,
entertainment facilities, concessionaires , the beer industry, broadcasters,
governmental traffic safety experts, and others working together to promote
responsible drinking and positive fan behavior at sports and entertainment
facilities . Runge, M.

such are

The twenty winners trained
at least 50% and as much as 100% of their concessions or operations staff
in effective alcohol management, specifically designed to prevent
alcohol-related incidents .

basketball canada

(Techniques for
Effective Alcohol Management) is proud to recognize several professional
sports leagues, teams, concessionaires, and facilities for their commitment
to promoting responsible alcohol consumption at entertainment and sporting
events.

stars sponsored

"We're especially proud of the diversity of the winners of our
training awards," said Jill Pepper, TEAM Executive Director."

2004 TEAM Training Award Winners

MLB NFL NBA
Chicago Cubs New England Patriots Milwaukee Bucks
Chicago White Sox Philadelphia Eagles New York Knicks
Cincinnati Reds Portland Trail Blazers
Los Angeles Angels of Anaheim
Los Angeles Dodgers Clear Channel
San Diego Padres White River Amphitheater
Texas Rangers
Levy Restaurants
Aramark PNC Park in Pittsburgh
Angel Stadium of Anaheim
Citizens Bank Park in Philadelphia MGR Food Service
Coors Field in Denver Georgia Dome in Atlanta
Oriole Park at Camden Yards in Baltimore
Network Associates Coliseum in Oakland SportService
Wrigley Field in Chicago Cleveland Browns Stadium

Baseball Commissioner Allan H.

basketball or

The rules are basic; be
a good sport to get ahead and score. "The SEC member
institutions recognize the responsibility and opportunity teachers
have to affect the future of our children," said SEC Commissioner Mike
Slive.

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com

may not

Sports Editors/Education Editors

BIRMINGHAM, Ala. The software can be customized to
highlight leagues, teams, schools or corporate sponsors. The Major
League Baseball Clubs that won awards were recognized at the Stadium
Operations Meeting held in San Diego in December 2004.

canada recreational

----The Southeastern
Conference is making it possible for kids to click into a new
interactive computer game that encourages a positive alternative to
unsportsmanlike conduct that's grabbing the headlines.
The SEC and Golden Flake launched a branded version of the
software that includes guest appearances by Peyton Manning , Eli
Manning and Shaun Alexander of the NFL and Kara Lawson of the WNBA.

are soccer

Sports and Business Tap New Resource to Take Positive Sports Messages to Kids

National TEAM Coalition Announces Alcohol Management Training 2004 'All Stars'

"

TEAM Coalition

While TEAM incorporates all job functions of the facility into its alcohol
management training program (including ushers, ticket takers, and security
personnel ), nearly 8,000 of those employees trained in 2004 were
concessions workers.D.

star soccer

said, "Transportation Secretary
Norman Mineta and I commend the professional sports leagues, their teams,
sports and entertainment facilities, and the concessionaires for their
continued leadership in preventing impaired driving.

cheerleading whereas

teams such

Concessionaires including Aramark, SportService, Levy Restaurants, and MGR
Food Services won awards; as did the White River amphitheater in Washington
State, managed by Clear Channel Entertainment .

All-star cheerleading teams are especially trained to compete against other cheer teams.

trained such

The SEC's STAR
Sportsmanship program from Learning Through Sports provides kids with
software that teaches sportsmanship through animated football,
basketball, baseball, soccer and cheerleading.
The TEAM Coalition , Inc. "To have
winners representing three leagues, four concessionaires, and an
amphitheater is a testament to the value of the training and its positive
impact on fan behavior."

In 2004 , over 11,000 employees from 33 facilities completed the training,
and in many cases funding and support for the training and responsibility
initiatives -- including designated driver programs -- came from local beer
wholesalers. The positive
contributions made by TEAM are far reaching. "It has proven to be an important safeguard against the misuse of
alcohol that benefits not just our employees but ultimately protects our
customers, the fans."

NHTSA Administrator Jeffrey W.

especially soccer

Bad sportsmanship sends you to
the sidelines or takes you out of the game altogether. The games place
the kids in animated "real life" situations that challenge their
ability to play by the rules. Team logos from the University of Georgia, Alabama, Auburn,
LSU, Arkansas, Kentucky, Vanderbilt, Florida and other SEC schools
give the games an added punch of reality.

such hockey

It's an example of how consumer brands are picking up on the trend
to associate themselves with positive messages while building
relationships with target audiences.

such cheer

The SEC went on to provide schools in its 9-state region with the
complementary "Kid's College" software that uses sports play to
reinforce basic math and language arts skills.

teams sports

"

The winners will receive awards at events throughout the year.

hockey sponsored

Shulman created his first Learning Through Sports
software in an effort to motivate his own young son to focus on his
reading skills .

or not

And Aramark employees from fourteen facilities
represented over 5,000 of those employees trained . Their commitment to
alcohol management training and common-sense policies has saved countless
lives in their communities.

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STAR Sportsmanship
was a logical next step," said Learning Through Sports founder and
President Brian Shulman- a former Captain of the Auburn University
Football Team.