5 GPA and participates in several
community efforts initiated by the Lawrence North High basketball team.com . "We are pleased to be
partnering with Spike TV to bring to life for our fans, all the unique
experiences NBA rookies encounter. This marks the second initiative between Spike TV and NBAE.

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of Michigan
Grad

1998 Al Harrington St. (NYSE: VIA, VIA. NBAE 's Emmy Award-winning production and
programming division produces several weekly television shows , including NBA
Inside Stuff, NBA Matchup, NBA Action, WNBA Action and NBA Jam.

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Gatorade(R) Recognizes Indiana Boys Basketball Standout With Its National Player of the Year Award

The Gatorade National
Advisory Board, a group of sportswriters and sport-specific experts from
around the country, selected Oden from the nearly 545,000 male high school
basketball players nationwide.
Away from the court, Oden has a 3.
"The honor bestowed upon Greg today is reflective of his demonstrated
ability to play the game of basketball at the highest level, rising to the top
of an extremely talented group of high school players across the nation," said
Gatorade Senior Vice President of Sports Marketing Tom Fox. Mary, Cleveland Cavaliers
Akron, OH

2001 Kelvin Torbert Northwestern Edison, Michigan State Univ.

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Oden is now a finalist for the prestigious
Gatorade High School Athlete of the Year Award, to be presented at an awards
ceremony the afternoon prior to The ESPY Awards in July. 6
spot in the final USA Today Super 25 boys' basketball rankings.
For more information on the Gatorade Player of the Year program, including
nomination information and a list of upcoming announcement dates, or the names
of previous winners, visit http: //www. Vincent-St. It creates
exclusive content for NBA TV, NBA.

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Oden blocked 18 shots in Lawrence North's 60-45 sectional semifinal win over
previously unbeaten and nationally ranked Arlington.
Last week Oden was named the top vote-getter on the Associated Press'
All-State team for a second straight season, and was named PARADE's Co-Player
of the Year after being a third-team PARADE All -America selection as a
sophomore. Greg could easily score
30-35 points per game, but chooses instead to help develop our team.

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After a sneak-peek premiere during the opening week of the Finals on
Friday, June 10, "NBA Rookies" will assume its regular timeslot on Monday
nights at 11:00pm ET/PT beginning Monday, June 13.
Larry Weitzman of NBAE serves as Supervising Producer, and Dion Cocoros serves
as Producer.

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7 blocks per game."
The Gatorade High School Player of the Year program recognizes one winner
in each of the 50 states and the District of Columbia, and awards one National
Player of the Year in football, baseball, softball, volleyball, and boys' and
girls ' basketball, soccer, and track + field. Previous national award winners
include Emmitt Smith, Lisa Leslie, Peyton Manning, Alex Rodriguez and Kerri
Walsh among others.
"This season featured an extraordinary class of rookies who have had a
positive impact on their respective teams," said Charles Rosenzweig, Vice
President, Entertainment + Player Marketing, NBAE.com and packages NBA and WNBA
games along with highlight and lifestyle shows for distribution to 214
countries around the world.

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"He always puts his team and school first, and as a result
his teachers, teammates and fans love him.
"The six-episode series, premiering Friday, June 10 (9:00pm-10:00pm ET/PT)
features got milk? Rookie of the Year Emeka Okafor (Charlotte Bobcats), and
got milk? NBA All-Rookie Team members Dwight Howard (Orlando Magic), Andre
Iguodala (Philadelphia76ers), and Jameer Nelson (Orlando Magic)."
NBAE's omnipresent cameras will show candid moments including Jameer
Nelson finding out he's been traded to Orlando from a group of fans at Madison
Square Garden; a sneak peek into Philadelphia 76ers's draft-day war room led
by General Manager Billy King; and Emeka Okafor struggling in a pre-Olympic
practice with the NBA elite.

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New Documentary Series Chronicling the Highs and Lows of NBA Rookies Premieres
Friday, June 10

Emeka Okafor, Andre Iguodala, Dwight Howard and Jameer Nelson Among Those
Featured

NEW YORK, Spike TV and NBA Entertainment (NBAE)
have teamed up to produce a new, original series delving into the
behind-the-scenes world of various NBA first-year neophytes in "NBA Rookies .
Scott Fishman serves as Executive in Charge of Production for Spike TV.B), owns and operates the following
television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI,
NICKELODEON , NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV
INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital
services, all of which are trademarks of MTV Networks .

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0 points, 9. "For 20 years the
Gatorade High School Player of the Year Award has recognized outstanding
athletes who also shine in the classroom and in their communities, so it is
the whole of Greg 's accomplishments that have earned him a place among the
best high school athletes of the past two decades.

PAST GATORADE NATIONAL BOYS BASKETBALL PLAYER OF THE YEAR HONOREES

Year Name High School/Hometown Status

2005 Greg Oden Lawrence North, High School Junior
Indianapolis, IN

2004 Dwight Howard SW Atlanta Christian Orlando Magic
Academy, Atlanta, GA

2003 LeBron James St.R. Smith (New Orleans Hornets), and
Devin Harris (Dallas Mavericks). In
2004, they teamed up to produce "Spike TV's 52 Greatest Moments in NBA
History.

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"

Spike TV, the first network for men, is available in 87 million homes and
is a division of MTV Networks.

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Oden, a 7'0" junior center, led Lawrence North to a 24-2 record, the
school's second consecutive Indiana Class 4A state championship and the No.
Flint, MI

2000 Jared Jeffries North, Bloomington , IN Washington Wizards

1999 LaVell Blanchard Pioneer, Ann Arbor, MI Univ.
"NBA Rookies" will chronicle the roller-coaster journey that each of the
featured subjects endures -- from the nervous anticipation of the NBA Draft to
the arduous practices in training camp, to the early season struggles to the
highly anticipated NBA All-Star events, to the late-season playoff push and
beyond. MTV Networks, a division of Viacom
International Inc.

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, as
the 2005 Gatorade National Boys Basketball Player of the Year. For the
season, he averaged 20.6 rebounds and 3."
Oden will attempt to lead Lawrence North to an unprecedented third
straight Indiana 4A state championship in 2005-06 and will have the
opportunity to join LeBron James as only the second player to win Gatorade
National Boys Basketball Player of the Year honors in consecutive seasons.

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Oden becomes the third player from the Hoosier state to win
Gatorade National Boys Basketball Player of the Year honors , joining former
Indiana University star Damon Bailey (1990) and current Washington Wizards
forward Jared Jeffries (2000).
"Greg is a great young man," says Jack Keefer, Head Coach at Lawrence
North High School.

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The award, which recognizes athletic achievement, as well as the academic
performance and overall character of its recipient, distinguishes Oden as the
nation's best high school boys basketball player.
The series also features rarely seen footage of NBA legends in various
innocent rookie-welcoming hi-jinks including Shaquille O'Neal break-dancing
upon arrival in Orlando and a then-rookie Scottie Pippen horsing around with
veteran Charles Oakley in Chicago .

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Mary, Cleveland Cavaliers
Akron, OH

2002 LeBron James St.

Spike TV and NBA Entertainment Team Up to Present 'NBA Rookies'

com and WNBA.

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Greg Oden Is Second Player to Win National Basketball POY Honors as a Junior

INDIANAPOLIS , In its 20th anniversary season of
honoring the nation's elite high school athletes, Gatorade(R ) Thirst Quencher,
in partnership with Scholastic Coach + Athletic Director magazine, today
announced Greg Oden of Lawrence North High School in Indianapolis, Ind.

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gatorade.

Launched in 1982, NBA Entertainment is one of the largest suppliers of
sports television and Internet programming in the world and manages the NBA's,
WNBA's, and NBDL's television, film, Internet, publishing, photos , consumer
products, marketing partnerships, media properties and event relationships
domestically and internationally.

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Vincent-St.
"We're thrilled to team up with the NBA for a distinct series that we feel
will resonate with our hoops-loving, guy audience," remarked Kevin Kay,
Executive Vice President, Programming and Production, Spike TV.

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Other NBA
rookies prominently featured include J.

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Two of
his top individual performances this season came in the state tournament. In the finals , Oden
scored a championship game record 29 points and snared nine rebounds in the
Wildcats' 63 -52 victory over Muncie Central. Patrick, Atlanta Hawks
Elizabeth, NJ

1997 Baron Davis Crossroads, Golden State
Santa Monica, CA Warriors

1996 Kobe Bryant Lower Merion, Los Angeles Lakers
Ardmore, PA

1995 Stephon Marbury Abraham Lincoln, New York Knicks
Brooklyn, NY

1994 Felipe Lopez Rice, New York, NY Retired from NBA

1993 Randy Livingston Isidore Newman School, Utah Jazz
New Orleans, LA

1992 Corliss Williamson Russellville, Sacramento Kings
Russellville, AR

1991 Chris Webber Detroit County Day, Philadelphia 76ers
Birmingham , MI

1990 Damon Bailey Bedford North Lawrence, Retired from NBA
Bedford, IN

1989 Kenny Anderson Archbishop Molloy, NBA Free Agent
Jamaica, NY

1988 Alonzo Mourning Indian River, Miami Heat
Chesapeake, VA

1987 LaBradford Smith Bay City, Bay City, TX Retired from NBA

1986 J.R.

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Reid Kempsville, Retired from NBA
Virginia Beach , VA

MTV Networks also has
licensing agreements, joint ventures, and syndication deals whereby all of its
programming services can be seen worldwide.