Accenture Helps Royal Shakespeare Company Strengthen Audience Bond

Based on this
information, the Company fielded a test marketing campaign that more
than doubled the number of tickets booked online. Therefore the company's
repertoire not only includes the work of Shakespeare and his
contemporaries, but classic plays by international dramatists and work
by living writers.

imitation puppetry

For more information about the Royal Shakespeare Company visit
www.

wardrobe troupes

"Broadband provides a unique opportunity for content owners to build a
direct relationship with viewers," said Jonathan Towers, President and
Executive Producer of Towers Productions .

About Towers Productions Inc.

playwrights minstrel

"
Honored for their outstanding support of Phoenix Theatre , and arts
and education generally in Arizona, were: Governor Janet Napolitano
(Outstanding Achievement ); Leah Hoffman-Langerman (Community
Leadership); Kathleen Lang (Community Leadership); Watson Wyatt +
Co. Phoenix Theatre's mission is to enrich the quality of
life within the community by producing quality professional theater,
creating education/outreach theater programs, developing and
presenting new plays and musicals, and supporting emerging performing
arts organizations."
"21e was created to provide the best-in-class television experience for
broadband users," said 21e Founder and CEO Rick Davis.

About 21e
21e was founded in 1998 by Rick Davis as a converged media company
combining expertise in creative and network design, broadband operations and
distribution, advertising and e-commerce, on-line provisioning and capital
funding. Tickets include some of the best seats in the
house.
The RSC and Accenture are currently applying these insights to the
RSC's season at the Albery Theatre in London and the
Stratford-upon-Avon Winter season. With deep industry and business process
expertise, broad global resources and a proven track record, Accenture
can mobilize the right people, skills and technologies to help clients
improve their performance.

vaudeville commedia

For more information about Phoenix Theatre visit
www.

costume monologues

"We
continue to be honored for our devoted volunteers , board of directors,
staff and supporters who have helped to exceed our goal.
Phoenix Theatre was founded in 1920 and is the oldest arts
institution in the state of Arizona. This will help the RSC overhaul the way it communicates with
audiences around the globe, and it will help its artistic team
continue to develop its repertoire to generate the financial returns
required to support a thriving Company. Committed to delivering innovation, Accenture
collaborates with its clients to help them become high-performance
businesses and governments.uk

costume troupes

Kelly (Lifetime Achievement )."
Among the categories of programming and virtual on-demand networks that
Towers Productions and 21e will offer are: documentary; international and
ethnic; faith and values, music, news and current affairs; performing and fine
arts, sporting news and events. (TPI)
Founded in 1989 , TPI is a full-service production company based in
Chicago, IL.net

William Fisher, Collegia Capital, LLC, for TPI:
305/728-7072 or wfisher@collegiacapital. Its home page is
www.

musicals dramaturgy

org or call the theater box office at 602-254-2151 to
secure your season tickets today.
The research also helped the RSC better understand whether
customers preferred to receive information about performances and book
their tickets online or through the box office.

improvisational dramaturgy

Business Editors/Entertainment Editors

PHOENIX----Phoenix Theatre's Women
Who Care celebration luncheon held this week at The Arizona Biltmore
Resort + Spa exceeded its fundraising goal, netting more than $40,000
in support of Phoenix Theatre and its Cookie Company Theatre for
Youth.org.

troupes theatre

phxtheatre. Additionally, the
RSC is using the research to more accurately describe its audience to
sponsors and donors.

Here are found sites and categories that focus primarily on interpretation and style of the production, direction, performance, and stagecraft, or the effectiveness of the performance itself, as well as the building or buildings in which plays are produced and offered for viewing by an audience, and the dramatic arts and the people who work in, advocate, or study them.

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The 21e platform generates revenues
from advertising , e-commerce and merchandising, subscription and transactional
downloads of video files."

About Accenture

Accenture is a global management consulting, technology services
and outsourcing company.

dramaturgy imitation

(Corporate Support); and Patsy J.com

Business Editors

LONDON----Accenture (NYSE: ACN) and
the Royal Shakespeare Company (RSC) have announced an innovative
relationship aimed at helping the RSC better anticipate and fulfil the
needs of its audiences.

musicals theatre

Event Co-Chairs Betty McRae and Brenda Sperduti made the
announcement following a luncheon celebrating four individuals and one
corporation for their contributions to the community with a musical
production staged by Phoenix Theatre's internationally recognized
Producing Artistic Director Michael Barnard. Atlanta -based broadcast and telecommunications service provider
Crawford Communications will provide operational support for the new venture.
Together with 21e, we will help them to optimize the value of their
programming assets by providing editorial and technical services, repurposing
content for the Web, and creating the greatest possible scope for exploiting
content across all distribution platforms . In doing
so, they are building a highly insightful profile of the RSC's
audience.rsc.

playwrights circus

Contact:

Rick Davis, CEO of 21e:
615/313-8118 or rdavis@21e. Although the UK is the Company's home, its audiences are
global with regular performances in international theatres .

pantomime improvisational

67 billion for
the fiscal year ended Aug.

pantomime costume

accenture.

Theatre is the imitation/representation of life , performed for other people; the performance of dramatic literature; drama; the milieu of actors and playwrights, the place that is the setting for dramatic performances.

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Phoenix Theatre's Women Who Care Fundraiser Exceeds Goal

It is also the only professional
theater in the Valley that provides programming that spans all
generations.

Towers Productions and 21e Sign Agreement for Acquisition Development and Distribution of Broadband Content

CANNES, France, Towers Productions, Inc.

Towers Productions will produce and source programming for global
broadband distribution using 21e's Web-based television platform. Robert
Frist, Jr. For example, when the research indicated an
opportunity to grow the number of young theatre-goers, the RSC
launched an initiative to offer 16-25 year-olds access to GBP 5
tickets for all performances in the Company's season at the Albery
Theatre in London. 31, 2004.

improvisational troupes

"Phoenix Theatre's Women Who Care success -- with more than 400 in
attendance -- is a testament to this community's enthusiasm for the
arts and specifically professional theater," said Barnard.
Using Accenture's skills and capabilities, the two organizations
are working to enhance the RSC's understanding of its current and
potential audience.

improvisational performing

Company's investors include US Senator Lamar Alexander, Dr.
Although in its early stages, Accenture's support has already
begun to pay dividends. In an increasingly competitive leisure
and entertainment market we need to know more about how best to engage
with audiences.

theatre puppetry

"Enhancing the quality
of the Web video experience drives revenues from multiple sources. The Company has produced over 400 hours of factual and
entertainment programming for networks including A+E, CNN, The History
Channel, Discovery Networks, National Geographic Channel, PBS and The Weather
Channel. Working with Accenture we can now identify more
suitable ways to communicate with our regular members, freeing up
resources to attract new audiences.com

About the Royal Shakespeare Company

The Royal Shakespeare Company's aim is to keep audiences in touch
with Shakespeare as our contemporary - understanding his work through
today's artists, actors and writers.

broadway puppetry

At the same time, we
ensure our programming partners of robust security and rights management
within the broadband environment. The RSC also produces extensive education and
outreach work to engage more people with Shakespeare's work and live
theatre.

dramatic effectiveness

, Chairman of the Frist Family Internet Partnership, and John
Ingram, Chairman of Ingram Book Group and Vice Chairman of Ingram Industries.
Accenture, the RSC's "High Performance Business Partner," is
providing the Company with direct financial support for its work on
stage as well as with consulting services, which should help the RSC
achieve the same success at the box office that it enjoys
artistically.

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Initially, this entails analyzing theatregoers'
frequency of attendance, geographic and demographic distribution, seat
and performance preferences, and seat -booking preferences. "Choosing and working with the right partners can make all
the difference in an organization's ability to achieve high
performance."
Kate Horton, commercial director of the RSC, said, "This is a
great opportunity for the RSC and a meaningful partnership that
provides us with real value. With more than 100,000 people in 48
countries, the company generated net revenues of US$13.
The RSC's work is performed throughout the year in
Stratford-upon-Avon, regularly in London and throughout the United
Kingdom.

effectiveness improvisational

As part of
the agreement, 21e will create a broadband performing arts portal which will
include films from the Broadway Archive Primetime Specials, the most extensive
library of Broadway plays and great works of dramatic literature produced for
television over the last five decades. "We want to enable them to get
their programming in front of the widest possible audience and to monetize it.

mask wardrobe

,
Chicago-based producer of factual and entertainment programming , announced
today that it has signed an agreement with 21e, a leader in Internet and
television technology based in Nashville, to create a partnership for
acquiring, developing and distributing video programming to broadband users
worldwide. Our goal
is to provide users of 21e's broadband network with great programming, the
highest quality of service on the Web, and instant access to merchandise and
services within an integrated programming experience.
"The RSC is one of the great classical theatre organizations in
the world, and this relationship is an opportunity for the best of
business and the arts to join together," said Mark Foster, group chief
executive of Accenture 's Products operating group and a Governor of
the RSC.