Unlikely teammates, the convicts unite when they find out who they are
playing: the guards. The Mean
Machine returns to the gridiron in this new take on the 1974 classic."
BACK IN THE DAY was produced by DEJ Productions, a subsidiary of
Blockbuster , Inc.net. DEJ also co-financed and produced Crash with Stratus Films, written
and directed by Paul Haggis, which will be released by Lions Gate Films later
this year.

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"BET is very excited about this relationship with DEJ Productions on BACK
IN THE DAY, a film that depicts urban life with dramatic realism and emotional
depth," said Herbert Niles, BET Vice President of Film Development + Program
Acquisitions. DEJ Productions is a wholly owned subsidiary of
Blockbuster Inc. Held from March 31-April 3, the festival promotes independent
filmmaking, with a special focus on new and innovative filmmakers.

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With the help of fellow inmates Nate Scarborough (Burt
Reynolds) and Caretaker (Chris Rock), Crewe promises the cons a chance to
exact revenge in a bone-crushing showdown where anything goes.m. and is distributed by First Look Home Entertainment.

Editor's Note: Screeners and artwork are available upon request; contact
Zabrina Horton, BET Corporate Communications at (818) 655-6737 or
zabrina.

The Vail Film Festival is produced by the Vail Film Institute , a
non-profit arts organization that is dedicated to fostering independent cinema
and creative filmmaking.

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UPDATED: World Premiere of the Movie 'The Longest Yard'

Turner will screen her short "Trip in a Summer Dress.

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WHAT: World Premiere of the movie "The Longest Yard"

WHO: Cast attendees include:
Adam Sandler, Chris Rock, Burt Reynolds, Nelly, James Cromwell,
William Fichtner, Michael Irvin, Bill Goldberg, Bill
Romanowski , Nick Turturro, Dalip Singh, Brian Bosworth, Michael
Papajohn, Conrad Goode, Brandon Molale, Todd Holland, David
Patrick Kelly, Ed Lauter, Cloris Leachman, Rob Schneider and
Courtney Cox Arquette

Celebrity attendees and special guests include:
Governor Arnold Schwarzenegger, 7:30pm -- Arrivals begin at 6:30pm

WHERE: GRAUMAN'S CHINESE THEATER
6925 HOLLYWOOD BLVD. Reggie becomes involved in the murder of a
local preacher (Morton) and in the aftermath of this crime, he falls in love
with the preacher's daughter (Ali).horton@bet.

ABOUT BET
BET, a subsidiary of Viacom, Inc .
"Palindromes," the new film directed by Todd Solondz, starring Jennifer
Jason Leigh, Ellen Barkin and Richard Masur will screen at the festival along
with "The Thing About My Folks," starring Paul Reiser and Peter Falk.

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Worldwide Premiere on BET Set for Friday, May 13 at 7:30 p.newscom.

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ET/PT . is a leading independent entertainment company that
acquires and distributes product in the theatrical , home entertainment and
television arenas. DEJ Productions Inc.org.

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These diverse titles have helped First
Look Home Entertainment grow rapidly.

Second Annual Vail Film Festival Announces Line-Up

The film stars Will
Ferrell, Eva Mendes, Owen Wilson and Luke Wilson.
Last year's Vail Film Festival hosted the North American premiere of
Richard Linklater's "Before Sunset," starring Ethan Hawke, which was named one
of the top five films of 2004 by many of Hollywood's leading film critics and
nominated for an Academy Award.

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com/cgi-bin/prnh/19991206/PARLOGO)

ET/PT on BET;
DVD Hits Stores on May 24th

LOS ANGELES, What do you do when your past catches
up with you? It's the question at the heart of this new-school classic
depicting a young man at life's crossroads.com, the Number 1 Internet portal for African
Americans; BET Digital Networks -- BET Jazz, BET Gospel and BET Hip Hop,
attractive alternatives for cutting-edge entertainment tastes; BET Event
Productions, specializing in a full range of event production services,
including event management, venue selection, talent recruitment, sound,
lighting and stage production; and BET Books, the nation's leading publisher
of African-American themed romance novels under the Arabesque imprint which
also publishes compelling fiction under the Sepia imprint and inspirational
fiction and nonfiction under the New Spirit imprint.

ABOUT DEJ PRODUCTIONS
DEJ Productions Inc.
This year's festival will also screen eight documentaries including
"Z Channel," starring Jacqueline Bisset, Alexander Payne, Quentin Tarantino
and James Woods.

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Ruddy
Screenplay by: Sheldon Turner
MPAA Rating: PG-13 for crude + sexual humor,
violence, language + drug
references

ALL PRESS MUST BE ACCREDITED TO COVER ARRIVALS
For further information, please call:
TV -- Gail Silverman (323) 956-4721
Photo -- Riki Leigh Arnold (323) 956-4602
Print/Radio -- Soni Ede (323) 956-8975
Int'l -- Alex Ritchie, Sony Pictures International (310) 244-2078

(Logo: http://www . When Reggie reconnects with a
recently paroled friend from his past (Rhames), he slips back into a life of
crime with fatal consequences. "Anyone who
has ever been at an important crossroads in their life will really feel the
drama and pressure facing these characters. For DVD distribution information, contact Ellene
Miles, The DuVernay Agency at (323) 860-7060 or ellene@dvapr. Director Alexandra Cassavetes documents the Z Channel, one
of the first pay cable stations in the United States , and its programming
chief, Jerry Harvey.

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In addition, the BACK IN THE DAY DVD will
debut in stores on May 24. "Almost every aspect of life involves choices, and this film deals
with some of the hardest choices any man might face -- choosing between the
love of a woman and loyalty to a long -time friend," said Ja Rule. Andrew Wilson, Luke Wilson
and Owen Wilson will be in attendance to support their film.

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Since its inception in 1999, DEJ Productions has commanded
one of the largest acquisitions and distribution infrastructures in
independent film, with an average of 35 films a year. Among them, DEJ
Productions acquired all English-speaking rights, including those in North
America, to the 2003 Academy Award(R) winning film Monster, starring Charlize
Theron. The current home
entertainment release schedule includes the upcoming Sundance hit, September
Tapes, National Lampoons Blackball (starring Vince Vaughn), and the recently
released charming romantic comedy, Perfect Opposites (starring Piper Perabo,
Martin Hendersen, Jennifer Tilly, Artie Lange), First Look Pictures '
theatrical release, Mayor of the Sunset Strip (starring Rodney Bingenheimer,
and featuring Coldplay , No Doubt, Cher, David Bowie, Mick Jagger, Oasis,
Courtney Love, to name a few), the 15 year television series hit, Unsolved
Mysteries (featuring acclaimed host, Robert Stack), Stateside (starring
Rachael Leigh Cook, Jonathan Tucker, Val Kilmer, Carrie Fisher, Joe Mantegna),
and The Last Sign (starring Andie MacDowell and Tim Roth).

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(Photo: http://www. BACK
IN THE DAY chronicles the powerful story of one man's search for personal
redemption. Thiesen's is a short entitled "Just Pray" and Ms.

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Emmy Award(R) and Golden Globe(R)
winner Ving Rhames (Mission Impossible, Don King: Only In America) and
platinum-selling rapper Ja Rule (Assault on Precinct 13) star in the complex
urban drama BACK IN THE DAY, making its worldwide broadcast premiere on BET on
Friday, May 13 at 7:30 p. The BET Network
reaches more than 80 million households according to Nielsen media research ,
and can be seen in the United States, Canada and the Caribbean., The Second Annual Vail Film Festival
has announced its roster of over 60 films from around the world for the 2005
Festival.

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, HOLLYWOOD , CA

ABOUT "THE LONGEST YARD"
When former NFL player Paul Crewe (Adam Sandler) is sent to prison, the
warden forces him to transform a diverse group of inmates into a football
team .org or call toll-free (866) 476-1092.

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m."
Ja Rule is confident that viewers will relate to the film's strong
message.
Marketing support for the DVD release includes trailers on premium DEJ and
First Look titles, an extensive BET on-air and online promotional campaign, as
well as national radio promotions in Top 30 markets. (NYSE: VIA and VIA."
One festival highlight will be the Colorado premiere of "The Wendell Baker
Story," directed by Luke Wilson and Andrew Wilson.
For tickets and additional information, visit the Web site at
http://www.

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Stars Ving Rhames and Ja Rule Put New Spin on Classic Tale With Explosive Urban Drama 'Back In The Day'

(For a complete list of this year's films visit
http://www.

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Directed by: Peter Segal
Produced by: Jack Giarraputo
Executive Produced by: Van Toffler David Gale Barry
Bernardi Adam Sandler
Allen Covert Tim Herlihy
Michael Ewing Albert S. In
partnership with "Best Life Magazine ," the event will offer an Oscar(R) Shorts
Showcase, feature films, documentaries, shorts, student films, television
pilots and action sports.

Festival passes incorporate a combination of skiing, movies and music.

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Directed by James Hunter, this gritty tale of love
and redemption features an all-star ensemble cast including Pam Grier (The L
Word), Frank Langella (Unscripted), Tatyana Ali (The Brothers), Giancarlo
Esposito, (Law + Order), Tia Carrere (Supernova), Debi Morgan (Eve 's Bayou),
and Joe Morton (Ali).

ABOUT FIRST LOOK HOME ENTERTAINMENT
First Look Home Entertainment, a division of First Look Media, specializes
in diverse independent films and special interest programs that include First
Look Pictures theatrical art house and foreign releases , as well as video
premieres and genre-specific films. Ms. Community partners
include the Town of Vail, Vail Resorts, the Vail Daily, and the Vail Valley
Foundation.

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is headquartered in Los Angeles , California. Hollywood Comes to Top-Rated Ski Resort in North America

VAIL, Colo .
Also at the festival to support their films will be actors turned
directors Tiffani Thiesen ("90210," "Just Shoot Me") and Janine Turner
("Northern Exposure").

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com/cgi-bin/prnh/20050506/NYF043 )
In BACK IN THE DAY, Ja Rule portrays Reggie Cooper, a young man from the
rough side of the tracks who lives with his divorced, affluent father
(Esposito) in order to avoid the gang activity that almost claimed his teenage
life in his mother's neighborhood (Grier). Ultimately, he must choose between losing
everything he cares about and his lifelong loyalty to his oldest friend. BET is a
dominant consumer brand in the urban marketplace with a diverse group of
branded businesses: BET.
Filmmakers Scott and Sean Cross founded the Vail Film Festival, which has
become an annual tradition drawing talented filmmakers from around the globe. The 2005 sponsors include presenting sponsor "Best
Life Magazine" as well as Redwood Creek, Subaru, Calvin Klein, Realities,
United Airlines , MetaFoundry and Landmark Theaters.

This category is for celebrities from the various arts genres whose last name begins with the letter T.

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)
Besides screenings, the festival will also feature workshops , seminars and
panel discussions with award-winning actors, writers and directors. The
festival will kick off with an opening night party at the newly constructed
Donovan Pavilion on Gore Creek (March 31), a filmmakers' reception at Larkspur
at the base of Golden Peak (April 1), the festival awards ceremony and party
on-mountain at Vail's Eagle's Nest Marketplace (April 2), and the festival
closing brunch at Larkspur (April 3).vailfilmfestival.

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Hunter shares co-screenwriting credits on BACK IN THE
DAY with Michael Ruffanello.vailfilmfestival.

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"The performances by Ving Rhames and Ja Rule are compelling and
unforgettable, and BET is pleased to have the opportunity to introduce this
riveting and unique story on our network.B), is the nation's
leading television network providing quality entertainment, music, news and
public affairs programming for the African -American audience. Revenues since inception of the
division have increased on average 77% per year .
"I think the world is waiting to see how the next generation of independent
filmmakers will change the landscape of film," said Sean Cross. A full list of community partners can be found on the Vail Film
Festival Web site.

Celebrities are defined as famous people having at least one fan site.

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newscom .com. "We'd like
the Vail Film Festival to help usher in the next century of filmmaking and
filmmakers ."
New additions to the festival include films in the Oscar(R) Shorts
Showcase, including "Ryan," directed by Chris Landreth and winner of the
Academy Award for Best Short Film (animated); and "Wasp," winner of the
Academy Award for Best Short Film (live action), directed by Andrea Arnold .