The New York Times Names Frank Rich Op-Ed Columnist and Expands Its Sunday Op-Ed Section to Two Pages

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The Times will also expand its Sunday Op-Ed section to two
pages beginning April 10.

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Publishing Writers/Business Editors

NEW YORK----The New York Times
announced today that Frank Rich, associate editor and Sunday Arts +
Leisure columnist, will be returning to the Op-Ed pages as a
columnist . For the fifth consecutive year, the Company was ranked No.

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Rich earned a B."
In addition to Ultimate Style, Spark Educational Publishing also
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"We're thrilled to welcome back Frank, whose distinct writing
style and broad range of experience as a theater critic and observer
of art, entertainment and politics, will be a great asset to the
expanded Sunday Op-Ed," said Ms.

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Rich will remain a senior advisor to the Culture
editor after he moves to the Op-Ed pages.
1 in the publishing industry in Fortune's 2005 list of America 's Most
Admired Companies. Originally launched as SparkNotes.

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A.

Business Editors

NEW YORK----Have you ever been
stumped by how to structure a quote within a quote? Does the
difference between "who" and "whom" leave you wooly? Relax, we've got
you covered.

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The enhanced section, which will follow the
traditional page of editorials and letters to the editor, will feature
essay-length columns by Mr.
"The English language is burdened with complex rules and
exceptions," said Dan Weiss, Publisher of SparkNotes.

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Spark Educational Publishing, the leading educational
publisher of SparkNotes, today's most popular study guides, has
announced it has published Ultimate Style: The Rules of Writing (Spark
Educational Publishing, 129 pages, $4.
Unlike other complicated manuals , which are organized by topic,
Ultimate Style is organized alphabetically, logically placing the
entry on "prepositions" right before advice on "pronouns," for
example.

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"
Frank Rich, 55, has been a columnist for the Sunday Arts + Leisure
section and associate editor of The Times since 2003 . The Company's core purpose is to enhance society by
creating, collecting and distributing high-quality news, information
and entertainment.

This press release can be downloaded from www.

SparkNotes Publishes ''Ultimate Style '' a Grammar Guide for College Freshman and Seasoned Writers Alike

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This is a showcase for poetry published independently on the web by the author.

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3 billion , includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other newspapers ,
eight network-affiliated television stations, two New York City radio
stations and more than 40 Web sites, including NYTimes. In response to demand from
students, parents, and educators SparkNotes Publishing began printing
their products in 2002.

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95), a concise guide to grammar,
usage, and style . Ultimate Style's trim and compact form - perfect for slipping
into back pockets - makes it more portable than its bulky rivals too. SparkNotes products are
available at Barnes + Noble stores and other book retailers and for
free download at www.

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"Our new, two-page Op-Ed
section in the Sunday paper will give our readers what they have been
requesting: more opinion pieces.com, the company
has quickly become the world's most popular educational Web site with
more than ten million registered users.

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About SparkNotes

Founded in 1999 by four Harvard seniors, SparkNotes (now owned by
Barnes + Noble) is producing a new generation of "smarter, better,
faster" educational resources for high school and college students to
use on and offline.

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Rich on the intersection of news and
popular culture. Editorial Page Editor Gail
Collins and Executive Editor Bill Keller made the announcements. From 1999
to 2003, he was also a senior writer for The New York Times Magazine. "Ultimate Style
clears up all the mistakes commonly made by students and experience
writers alike, and does it all in a pocket-size package.

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He was
previously a columnist on the Op-Ed page from 1994 to 2003 . degree in American history and literature,
graduating magna cum laude from Harvard College in 1971 .

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Collins.
He started working at The Times in 1980 and served as chief drama
critic until 1994 .
The New York Times Company (NYSE:NYT), a leading media company
with 2004 revenues of $3.