When ordering mixed drinks, 36 percent of GLB
respondents aged 21 and over say they always or often specify the alcoholic
brand name, contrasted with 28 percent of non-gay respondents aged 21 and
over.S.

* Half (51%) of the GLB people polled find advertising that is
informative, funny or witty and includes images of gay and lesbian
people either the most important or a very important factor that
influences their likelihood to consider a company's products or
services .

* Nearly half (48%) of all GLB respondents say they find it most important
or very important -- when considering products or services -- to see
advertising that is clearly tailored to a gay audience with gay imagery,
people or copy that speaks to them as a gay person and that appears in
both mainstream publications and gay publications.

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Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.com. WOW's Jeremy Simmons Directs Eight-Episode Series Premiering Tuesday,
September 20th , 2005

NEW YORK, Sundance Channel in association with
MTVN's Logo announce the creation of an original documentary series titled
"TransGeneration" which looks at the daily lives of four college
undergraduates who are undergoing a gender transition.

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Y. (http://www. 16 or (cell) 202-215 -2210
jstafford@witeckcombs.

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About Witeck-Combs Communications, Inc.harrisinteractive .com), a
Reston, Virginia-based research and consultancy firm ranked 25th largest in
the world , and through an independent global network of affiliate market
research companies.

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive .

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"

TABLE 1
KEEPING UP WITH STYLES AND TRENDS
"Now, we'd like to you to tell us how often you do the following.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U."
The subjects are spread across the country, at campuses in the Northeast
(Massachusetts ), the Midwest (Michigan), and the West (Colorado and
California).
Executive producers for Sundance Channel are Laura Michalchyshyn and Adam
Pincus; Ann Rose is supervising producer.worldofwonder .

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The online survey also presented factors that would most influence GLB's
loyalty to consumer brands."

Base: All Adults
GLB Heterosexual
% %
Always /often (NET) 17 15
Always 7 2
Often 10 13
Sometimes 57 59
Rarely/never (NET) 27 26
Rarely 25 23
Never 2 3

TABLE 3
ORDERING ALCOHOLIC BEVERAGES BY BRAND NAME
"When you order mixed drinks away from home, do you purchase or order a
specific brand of alcohol, or do you just mix or order the drink you want
without regard to the brand?"

Base: Adults aged 21 and over
GLB Heterosexual
% %
Often/Always order alcoholic beverage
by brand name (NET) 36 28
With mixed drinks, I always order an
alcoholic beverage by brand name 28 18
With mixed drinks, I often order an
alcoholic beverage by brand name 9 10
Sometimes/Never order alcoholic beverage
by brand name (NET) 43 41
With mixed drinks, I sometimes order an
alcoholic beverage by brand name 17 20
With mixed drinks, I never order an
alcoholic beverage by brand name 26 21
I do not consume alcoholic beverages 21 31

TABLE 3
INFLUENCE ON DECISION MAKING
"Assume you have an interest in a specific product or service.

TABLE 5
AWARENESS OF GAY-FRIENDLINESS
"If you wish to be aware about a company's reputation for gay-friendliness,
where do you look?"

Base: GLB Respondents
%
Word of mouth 45
Gay websites 29
Gay magazines or newspapers 29
Close friends 27
Gay and lesbian nonprofit organizations 20
Mainstream news sources 11
Advertisements by the company 7
Other general interest websites 7
Personal customer experience 5
Gay and lesbian chambers of commerce 5
Family members 5
Other 5

Note: Multiple-response question.

Methodology
Harris Interactive(R) conducted the study online within the United States
between December 8 and 15, 2004, among a nationwide cross section of 2,092
adults, of whom 107 self-identified as gay, lesbian , or bisexual (GLB).com

Kelly Gullo
Harris Interactive
585-214-7172
kgullo@harrisinteractive . Sundance Channel operates independently of the non-
profit Sundance Institute and the Sundance Film Festival, but shares the
overall Sundance mission of supporting independent artists and providing them
with wider opportunities to present their work to audiences.

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* The most common ways GLB adults become aware of a company's reputation
for gay-friendliness is by word of mouth (45%), gay websites (29%) or
gay magazines or newspapers (29%). Known for The Harris Poll(R ) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results. Executive Producers for Logo are
Lauren Lazin and Eileen Opatut.

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Half (51%) of GLB respondents
also report they are extremely or very likely to consider brands that support
nonprofits and/or causes that are important to them as GLB people. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents .wirthlinworldwide.com

"This series is a moving portrait of four fascinating people at a dramatic
time in their lives." An emerging talent
who won several awards as a student filmmaker , Simmons has worked extensively
as a film and television editor, and his credits include the recent feature
documentary Inside Deep Throat and the drama Party Monster. As directors/producers, their credits
include the documentaries Behind Deep Throat, The Eyes of Tammy Faye, and
Party Monster: The Michael Alig Story, as well as the 2003 drama Party
Monster. Programmed with a mix of original and acquired
entertainment that is authentic, smart and inclusive, Logo features more than
200 lesbian and gay films, an ongoing documentary series, newscasts tailored
for the gay and lesbian community and quality original shows and specials.

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adults, of
whom 107 have self-identified as gay , lesbian or bisexual., a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market.
Figures for age, sex, race, education , region and income were weighted where
necessary to bring them into line with their actual proportions in the
population. Propensity score weighting was also used to adjust for
respondents' propensity to be online.com), Paris-based
Novatris (http://www. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www. More information
about World of Wonder can be found on the WOW Report daily blog,
http://www.
Logo, MTVN's new ad-supported basic cable channel for the lesbian, gay,
bisexual and transgender (LGBT) audience, launches June 30 with more than one
thousand hours of programming content and in approximately 10 million homes
across the United States.

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ROCHESTER, N.. ?"

Base: GLB Respondents

Extremely Very Likely Somewhat Not At
Likely Likely Likely All
Likely
Consider brands that support
nonprofits and/or causes
that are important to you
as a gay, lesbian, bisexual
or transgender person % 28 22 14 28 7

Consider a brand that is
known to provide equal
workplace benefits for all
of their employees, including
gay and lesbian employees % 41 29 16 12 2

Consider purchasing everyday
household products and
services from companies that
market directly to gays and
lesbians over competing
brands that do not % 15 22 28 24 11

Consider purchasing services
such as legal advice or
banking services from
companies that market
directly to gays and
lesbians over competing
brands that do not % 23 20 25 20 11

Note: Percentages may not add up to 100% due to rounding. Through the stories of these four students, their friends,
families and communities, "TransGeneration" highlights a growing phenomenon:
that gender identity is being confronted by a younger generation.

It includes both Fiction and Non-Fiction Writing, as well as E-zines.

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, According to a recent nationwide
online survey, one in four (24%) gay, lesbian and bisexual (GLB) adults report
that they always or often "like to keep up with the latest styles and trends,"
compared with 17 percent of heterosexual adults." One-third (33%) of gay adults
also agreed with the statement that they trust brands more if they incorporate
gay or lesbian images into their advertising. "These new data confirm that a company's internal and external
behaviors matter very much to gay households.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.
The director and supervising producer of "TransGeneration" is Jeremy
Simmons, whose credits include the television documentaries "School's Out: The
Life of a Gay High School in Texas" (a GLAAD Award nominee for Outstanding
Documentary) which aired on MTV and AMC's "Gay Hollywood. "TransGeneration"
is produced by Thairin Smothers and executive produced by award -winning
filmmakers Fenton Bailey and Randy Barbato, founders of film and television
production company World of Wonder.
Based in both Los Angeles and London, World of Wonder is best known for
award-winning films and documentaries such as The Eyes of Tammy Faye, Party
Monster (both Sundance Film Festival favorites) "Monica in Black and White"
(HBO) and "The Hidden Fuhrer" (Cinemax ). World of Wonder has also produced and created numerous
documentaries and non-fiction programs for Court TV, VH1, MTV and A+E in the
States, as well as BBC, Channel 4, Channel 5 and ITV in the UK .

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"

Percentages represent combined "1" and "2" responses

Base: GLB Respondents
%
The advertisement is informative, funny or witty and
includes images of gay and lesbian people 51

The very same advertisement, which is clearly tailored
to a gay audience with gay imagery, people or copy
that speaks to me as a gay person, appears in both
mainstream publications and in gay publications 48

The very same advertisement , which is not tailored
to a gay audience, appears in both mainstream publications
and in gay publications 44

The advertisement is informative , funny or witty but
does not speak to me specifically as a gay person 38

The advertisement is informative, funny or witty, but only uses
advertising copy to speak specifically to me as a gay person 18

TABLE 4
LIKELIHOOD OF CONSIDERING BRANDS OR PRODUCTS
"How likely are you to . It is impossible to quantify the errors that may
result from these factors.hieurope. "TransGeneration " will debut on
Sundance Channel with an hour-long premiere on September 20th at 9:00pm,
followed by six one-half hour shows and an hour-long finale Tuesday nights at
9:00pm.

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Sundance Channel In Association With Logo Chronicles The Lives Of Four Transgender College Students In 'Transgeneration ' Original Limited Series To Be Produc

Co-founders
Randy Barbato and Fenton Bailey recently wrote and directed "Inside Deep
Throat," a feature documentary about the classic adult film.

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Seventeen percent of GLB
adults also state that they always or often "tend to upgrade to the latest
model or version of a product," while 15 percent of their heterosexual
counterparts do the same.

"For several years, in-depth research has allowed us to measure consumer
decision-making and to test what factors may truly influence gay consumers,"
said Jake Stafford, senior marketing strategist at Witeck-Combs
Communications.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide (http://www.S.

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National Survey Shows Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays Lesbians and Bisexuals

Seven in 10 (70%) GLB respondents say they are extremely or very likely to
consider a brand that is known to provide equal workplace benefits for all of
their employees, including gays and lesbians.
These latest findings corroborate what earlier studies by Witeck-Combs
Communications and Harris Interactive revealed -- particularly research
conducted in May 2001 which concluded that 48 percent of GLB respondents
"trust brands more if they are manufactured by companies that have progressive
policies towards gay and lesbian employees.
Please rank the statements from 1 to 5 where 1 is most important and 5 is
least important. Unfortunately,
there are several other possible sources of error in all polls or surveys that
are probably more serious than theoretical calculations of sampling error.witeckcombs. offices and wholly owned
subsidiaries: London-based HI Europe (http: //www.
The eight-episode series follows the students at four different colleges
over the course of the 2004/05 school year, capturing their setbacks and
triumphs as they balance the challenges of academia, campus life, and family
with their commitment to gender reassignment. "TransGeneration " also offers an engaging first-hand
look at the current trend on college campuses of confronting gender issues and
politics head-on," said Laura Michalchyshyn, Executive Vice President
Programming and Marketing, Sundance Channel, "Sundance Channel is very proud
of this series and looks forward to continuing strong relationships with our
partners World of Wonder and Logo.
Under the creative direction of Robert Redford, Sundance Channel brings
television viewers daring and engaging feature films, shorts, documentaries,
world cinema and animation, shown uncut and with no commercials.

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I tend to
upgrade to the latest model or version of a product.
These statements conform to the principles of disclosure of the National
Council on Public Polls.novatris.net. Sundance
Channel's website address is http://www.

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Specifically, when making purchasing decisions,
they were asked how likely they were to consider a company's nondiscrimination
and benefit policies, its advertising strategy, and other forms of corporate
outreach. Understandably, gays like to
spend their money with companies that treat their gay employees equitably,
value them as customers and represent them openly and accurately in marketing
initiatives.Y. between
May 3 and 16 , 2001 among 2,692 adults aged 18 and over, of whom 128
self-identified as gay, lesbian, bisexual or transgender. The series will air on Logo in first quarter 2006. Launched in 1996,
Sundance Channel is a venture between NBC Universal, Robert Redford, and
Showtime Networks Inc.

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These are a few highlights of a nationwide survey of 2,092 U.

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Witeck-Combs Communications, Inc. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research , media and trendspotting for their
pathbreaking work on the gay and lesbian market.S. Sampling
error is plus or minus 2 percentage points.com.

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Sampling errors for GLB adults
aged 18 and over (107) is plus or minus 10 percentage points.
They include refusals to be interviewed (non-response ), question wording and
question order and weighting.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.

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(1)
The findings from this most recent Witeck Combs/Harris Interactive survey
also suggest that gay-specific marketing practices can influence how GLB
people connect with brands and form purchasing decisions:

* Almost two-thirds (64%) of GLB respondents say they are at least likely
to consider purchasing everyday household products and services from
companies that market directly to gays and lesbians over competing
brands that do not..
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 3 percentage points.

About Harris Interactive(R )
Harris Interactive Inc. Most recently World of Wonder have created and produced the
hit series "Show Biz Moms and Dads" and the popular sequel "Show Dog Moms +
Dads" for Bravo. Through its
original films, Sundance Channel connects viewers with filmmakers, the
creative process, and the world of independent film.

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I like to
keep up with the latest styles and trends."

Base: All Adults
GLB Heterosexuals
% %
Always/often (NET) 24 17
Always 3 3
Often 21 14
Sometimes 42 48
Rarely/never (NET) 34 35
Rarely 24 29
Never 10 6

TABLE 2
KEEPING UP WITH LATEST PRODUCTS
"Now , we'd like to you to tell us how often you do the following. In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.

This category is for Writing that exists exclusively online.

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Please rank in
order of importance the factor that most influences your likelihood to
consider that company's products or services, when you see an advertisement.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation , analysis and
application. "TransGeneration," is
produced by World of Wonder ("Showbiz Moms + Dads", Inside Deep Throat, The
Eyes of Tammy Faye). "I have never
worked so well with a partner on a creative level, and I look forward to many
more co-ventures in the future.sundancechannel.

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* More than two-thirds (69%) say they are at least likely to consider
purchasing services , such as legal advice or banking services, from
companies that market directly to gays and lesbians over competing
brands that do not. This online sample is not a probability sample .harrispollonline.

(1) Harris Interactive(R) conducted this online survey in the U."
Eileen Opatut, Senior Vice President, Original Programming and
Development, Logo: "Working together , Sundance Channel and Logo have been able
to bring these significant stories to life," said Opatut . World of Wonder has a long and
distinguished track record making sensitive and engaging films about sex and
sexuality from "Gay Hollywood" (AMC) to "Schools Out" (MTV) to "Plushies and
Furries " (MTV).

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The survey was
conducted online between December 8 and 15, 2004 by Harris Interactive(R) , a
worldwide market research and consulting firm, in conjunction with Witeck-
Combs Communications , Inc. (http://www.com

Jake Stafford
Witeck-Combs Communications
202-887-0500 ext.